The problem with this arrangement is that I see nVidia stabbing IBM in the back almost immediately on the hardware side. Recall that nVidia is developing their own ARM core and will be integrating that into future GPU's. There is still a need for fast serial code but nVidia is simply looking to provide that themselves over the long term. However, IBM currently rules the performance race as they're one of the few companies whom can design chips that out perform Intel's best (IE POWER7 vs. Ivy Bridge-EP). POWER + nVidia will be there as a best serial and best parallel combo but I see this as a small niche subset of an already small niche.
On the IBM side of things, this does enable them to grab lots of cheap compute. BlueGene was their solution to this area and while I suspect that it'll carry on, some of BlueGene's customers will be moved over to big POWER + nVidia GPU's for cost concerns.
IBM does sell nVidia hardware already but mainly inside of their x86 based servers. There have been some rumors over the past year that IBM was looking to sell off their x86 line up. If that is true, offering nVidia hardware on the POWER side makes more sense in the long run.
Well with nVidia developing their own ARM based architecture and long term appear to be moving away from the need for a host processor/system. So what would be nVidia's motivation to continue to develop POWER based support long term when they're clearly supporting ARM?
Don't worry about IBM. They are big boys. The thing is IBM's sales were declining. nVidia is also being threatened by Intel MIC. They needed to work together. Lets hope something good and sustainable comes from it.
Servers thus far have been immune from the decline on the consumer side. The wonderful thing about the mobile sector is that backend servers are needed for many of the applications. Though those servers are typically x86 based, typically VM's on a cluster. The Unix and mainframe markets have started to collapse as the x86 solutions have approached 'good enough' for the majority of use-cases. (I do expect a bit of rebound next year as IBM's POWER8 chip and a new mainframe chip are due next year, right inline with expected upgrade cycles.)
I would like to see an IBM POWER + nVidia GPU for the HPC market. It'd look a bit different from anything else we've seen on the consumer side due to IBM's focus on interconnects and bandwidth. Going crazy like a 1024 bit wide memory interface would be overkill for a chip that'd eventually make its way to consumers but for IBM they wouldn't even blink. The interconnects between these SoC's would likely be something unique due to the massive amount of bandwidth being consumed per node. Though as I alluded to above, I can't this relationship lasting long term as nVidia clearly has plans involving ARM.
A great win for Nvidia but why does it take so long ?. It is clear that analytics requires huge floating-point power and those gpus have plenty of those at low latencies and huge parallelism to achieve huge speed gain. I guess it comes a time where upgrading costs are prohibitive for those companies, hence the need for hybrid cpu/gpu compute systems. Having had experience in supercomputers makes it easier for Nvidia, I guess. {in the gpu context, not the cpu context as with AMD).
It would seem that IBM reacting to stiff competition. In the related supercomputer world, "Intel continues to provide the processors for the largest share (82.4 percent) of Top500 systems". 13 of the Top500 systems now have the Intel PHI (MIC) technology including #1, Tianhe-2 (MilkyWay-2)
A great win for Nvidia but why does it take so long ?. It is clear that analytics requires huge floating-point power and those gpus have plenty of those at low latencies and huge parallelism to achieve huge speed gain. I guess it comes a time where upgrading costs are prohibitive for those companies, hence the need for hybrid cpu/gpu compute systems. Having had experience in supercomputers makes it easier for Nvidia, I guess. {in the gpu context, not the cpu context as with AMD).
I wonder how this works on a software pricing level considering how cores are currently priced. From a customer point of view hardware is a fairly insignificant expense for these types of data analytics licenses. It will all depend on if you can get better performance per license.
I also would dispute the idea that IBM is as vertically integrated as they like to pretend. Software and hardware certainly are but GBS (services) isn't integrated at all. The only benefit GBS has over Accenture or Delloitte or any other major integrator is that it is easier to get special pricing without the need for lawyers and NDA agreements beforehand. Otherwise the 2 sides of IBM are strangers by design as the Services side has to convince customers that they can give you Oracle or SAP and do just as good of a job. I know this is besides the point of the post but it is something that I like to point out.
"customer point of view hardware is a fairly insignificant expense for these types of data analytics licenses". Yes, all the more desirable for IBM to add gpu options of high prices to maximise the deal!. That was a mainframe classic in sales tactic. Besides, a lot of fp-intensive number crunching needed to be done for the analytics batch processing in order for summary data to be tabulated and interpreted by the user. As long as IBM uses POWER to run these clusters, it will do fine as they know how to adjust prices to match the type of customer they deal with.
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11 Comments
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Kevin G - Monday, November 18, 2013 - link
The problem with this arrangement is that I see nVidia stabbing IBM in the back almost immediately on the hardware side. Recall that nVidia is developing their own ARM core and will be integrating that into future GPU's. There is still a need for fast serial code but nVidia is simply looking to provide that themselves over the long term. However, IBM currently rules the performance race as they're one of the few companies whom can design chips that out perform Intel's best (IE POWER7 vs. Ivy Bridge-EP). POWER + nVidia will be there as a best serial and best parallel combo but I see this as a small niche subset of an already small niche.On the IBM side of things, this does enable them to grab lots of cheap compute. BlueGene was their solution to this area and while I suspect that it'll carry on, some of BlueGene's customers will be moved over to big POWER + nVidia GPU's for cost concerns.
IBM does sell nVidia hardware already but mainly inside of their x86 based servers. There have been some rumors over the past year that IBM was looking to sell off their x86 line up. If that is true, offering nVidia hardware on the POWER side makes more sense in the long run.
HighTech4US - Monday, November 18, 2013 - link
Quote: The problem with this arrangement is that I see nVidia stabbing IBM in the back almost immediately on the hardware side.Very CharLIEish.
dragonsqrrl - Monday, November 18, 2013 - link
YepKevin G - Tuesday, November 19, 2013 - link
Well with nVidia developing their own ARM based architecture and long term appear to be moving away from the need for a host processor/system. So what would be nVidia's motivation to continue to develop POWER based support long term when they're clearly supporting ARM?mmrezaie - Monday, November 18, 2013 - link
Don't worry about IBM. They are big boys. The thing is IBM's sales were declining. nVidia is also being threatened by Intel MIC. They needed to work together. Lets hope something good and sustainable comes from it.Kevin G - Tuesday, November 19, 2013 - link
Servers thus far have been immune from the decline on the consumer side. The wonderful thing about the mobile sector is that backend servers are needed for many of the applications. Though those servers are typically x86 based, typically VM's on a cluster. The Unix and mainframe markets have started to collapse as the x86 solutions have approached 'good enough' for the majority of use-cases. (I do expect a bit of rebound next year as IBM's POWER8 chip and a new mainframe chip are due next year, right inline with expected upgrade cycles.)I would like to see an IBM POWER + nVidia GPU for the HPC market. It'd look a bit different from anything else we've seen on the consumer side due to IBM's focus on interconnects and bandwidth. Going crazy like a 1024 bit wide memory interface would be overkill for a chip that'd eventually make its way to consumers but for IBM they wouldn't even blink. The interconnects between these SoC's would likely be something unique due to the massive amount of bandwidth being consumed per node. Though as I alluded to above, I can't this relationship lasting long term as nVidia clearly has plans involving ARM.
fteoath64 - Wednesday, November 20, 2013 - link
A great win for Nvidia but why does it take so long ?. It is clear that analytics requires huge floating-point power and those gpus have plenty of those at low latencies and huge parallelism to achieve huge speed gain. I guess it comes a time where upgrading costs are prohibitive for those companies, hence the need for hybrid cpu/gpu compute systems. Having had experience in supercomputers makes it easier for Nvidia, I guess. {in the gpu context, not the cpu context as with AMD).Hector2 - Monday, November 18, 2013 - link
It would seem that IBM reacting to stiff competition. In the related supercomputer world, "Intel continues to provide the processors for the largest share (82.4 percent) of Top500 systems". 13 of the Top500 systems now have the Intel PHI (MIC) technology including #1, Tianhe-2 (MilkyWay-2)fteoath64 - Tuesday, November 19, 2013 - link
A great win for Nvidia but why does it take so long ?. It is clear that analytics requires huge floating-point power and those gpus have plenty of those at low latencies and huge parallelism to achieve huge speed gain. I guess it comes a time where upgrading costs are prohibitive for those companies, hence the need for hybrid cpu/gpu compute systems. Having had experience in supercomputers makes it easier for Nvidia, I guess. {in the gpu context, not the cpu context as with AMD).errorr - Tuesday, November 19, 2013 - link
I wonder how this works on a software pricing level considering how cores are currently priced. From a customer point of view hardware is a fairly insignificant expense for these types of data analytics licenses. It will all depend on if you can get better performance per license.I also would dispute the idea that IBM is as vertically integrated as they like to pretend. Software and hardware certainly are but GBS (services) isn't integrated at all. The only benefit GBS has over Accenture or Delloitte or any other major integrator is that it is easier to get special pricing without the need for lawyers and NDA agreements beforehand. Otherwise the 2 sides of IBM are strangers by design as the Services side has to convince customers that they can give you Oracle or SAP and do just as good of a job. I know this is besides the point of the post but it is something that I like to point out.
fteoath64 - Wednesday, November 20, 2013 - link
"customer point of view hardware is a fairly insignificant expense for these types of data analytics licenses". Yes, all the more desirable for IBM to add gpu options of high prices to maximise the deal!. That was a mainframe classic in sales tactic. Besides, a lot of fp-intensive number crunching needed to be done for the analytics batch processing in order for summary data to be tabulated and interpreted by the user. As long as IBM uses POWER to run these clusters, it will do fine as they know how to adjust prices to match the type of customer they deal with.