The normals will, however, know that Apple calls their high end chips Ultra...
Is the goal here that Intel hopes to fool people into thinking Apple still uses their chips? Because I can see it backfiring into "Oh, Intel, the company that buys chips from Apple"...
You are clearly looking at the world through Apple colored glasses. Apple Apple Apple. meh. - Meanwhile the whole world of tech, enterprise, gaming and AI marches on outside the world of Apple's nifty toys.
I'm hopeful that this adding words into the names nonsense isn't really where they're going. I can somewhat understand a nomenclature change given the possibilities with tiles, but I'd much prefer seeing something meaningful.
i think this is to mark the changes from monolithic to tiled CPU. but i'm not sure if i to Ultra will make it simpler or not. Most that i can think of, will just differentiate the old from the new, but nothing else.
.. mmh the i7-1065g7 is not a logical follow on from either of the Kaby lake parts . UHD 620 is 24 EU, Iris Pro from Ice lake onwards is 64 EU or more ..
8650 successor would be be a G1 or G4 part - if it existed maybe i7-10610U
oh I see what you mean.. I guess the G7 change was to emphasise that their mobile chips had igpu that could do more than 2d desktop .. but why drop it 3 gens later with alder lake??
anyway compared to amd's latest numbering scheme anything looks sane - intel preparing a response as we speak
The most important part is that last letter, that's the one that tells you the series.
Pretty much H>U>Y regardless of that i number. This has been one of the most effective confusion systems for public consumption. I'd had to explain this over so many people.
You LITERALLY said " we don't comment on rumors", then like 2 sentences later "but if the rumors are true...". Come on you idiots, OWN UP to what this website really is. It's a bunch of rumors and technically incorrect or incomplete articles, with a bunch of engineering speculation by writers who are nowhere near being engineers, on the MOST AD-HEAVY website on the entire internet. Literally there are more ads here than on Fox News, CNN, and ESPN combined.
1) Intel's global comms director has directly commented that Intel is going to be undertaking a client branding change in conjunction with MTL. 2) That announcement does not specifically address what it's in response to 3) But the only thing as of late that would make the slightest bit of sense is that it's a response to the Core Ultra rumors.
Thus if we're publishing a factual news story - and Intel making an official statement is grounds for some kind of story - then it's important that we make it clear that Intel's statement isn't addressing what it's in response to. But we also need to contextualize it based on what's currently being rumored, otherwise Intel's statement makes very limited sense in a vacuum.
Normally I avoid rumors and leaks with a 10ft pole. And if you disagree with that, please find me 3 AT articles written in the last year that are based on unsubstantiated rumors. But in this case, it was necessary to divert from normal policy in order to be able to publish a better story about Intel's official comments.
As for ads, realize that I am not at liberty to discuss the subject. But all advertising matters fall under the purview of our publisher, Future PLC.
Eh this feels like a bad move. The i branding has recognition... Some game devs *still* post requirements along the lines of "Recommended: Intel Core i5" even though that's nonsense, and some laptop OEMs still advertise like that.
But if the branding makes sense, I’m all for it. Apple's simple deliniation by generation and bus/chip width is so sensible.
In all fairness, it's probably time to stop sticking an "i" in front of things since that Apple-inspired fad has really gotten rather old. I mean iCarly was a thing even, heh.
Intel as a CPU centric innovative company is really in shambles. They have to redesign the CORE series but instead they added E core BS to the mix, but now instead of sticking to their game. Thinking a branding change would make them get the greens. It won't in the long run.
Core i is the definition of Intel x64 microarch since the Nehalem days. Why are they changing it esp when the RING design is same even with E cores added on top of essentially CORE brand being same. Just to make more idiotic PR decisions which is what Intel needs I guess.
Add to the rumors of MTL-S being 6P max and ARW-S being 8P that alone makes Intel lose out of touch in the x86 desktop computing, no more Ryzen 9 competition from the SMT POV from those rumors and with Intel DC being losing cash in Intel history, they are really scaling down on desktop perhaps and focusing more on Laptop BGA junk, makes sense why they had 10nm on that useles Tigerlake junk rather than have Rocket Lake on 10nm with those missing 2 cores. Now they have MTL first on laptops in 2023 and then desktops at max 6P cores. They also killed Optane too.
Intel is really headless atm, Gelsinger couldn't steer this ship which is being ravaged by Investors, CA state policies and current state of Electronics being more mobile junk.
"Laptop BGA junk" and servers are where Intel makes most their money, and where the e cores are highly competitive, even against some huge advantages AMD has.
They are also strong in workstation desktops.
Intel's world does not revolve around desktop gaming CPUs, but that being said there is nothing wrong with a 8 P core design on the desktop. I know of a single game that needs more than that (Dual Universe), and its pretty much dead... And I have a sneaking suspicion the next consoles are going to be hybrid designs.
HPC Intel is dying, they lost. Their E cores are not competitive there as they do not even have a product, yeah the BGA sales are higher. I know but this is a company that is the cornerstone for x86 computing meaning Desktop power and HEDT and HPC, not a mobile junk company like Apple. Finances are the only one deciding ? then Intel is going to fold this round, they are bleeding.
Their Xeon SPR is DOA, Threadripper based on Zen 4 will kill the SPR W as it's already lost to 2 year old TR. The E core competition Bergamo is about to debut soon while Intel does not have a solution for 1 year. ARM Ampere and other IPs are closing in fast against Intel.
wonder if intel will try for a console design win .. would be a good way to get so traction for their arc graphics .. one way to avoid poor driver performance is to get Devs to have your design as a primary platform (eg ps6 or series 'y')..
the "network" advantages of having their GPU in a mainstream console might be enough for them to overlook poorer margins than they might like
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tipoo - Monday, May 1, 2023 - link
Ah yes the Intel 5 on Intel 4, this will make much sense to the normals.meacupla - Monday, May 1, 2023 - link
I doubt "normals" would even know of Intel 5 or Intel 4.Intel, AMD, nvidia, apple, etc. don't include what process node they had their chips fabricated on in their advertisements for the general public.
The only reason you or I know, is from tech websites, like Anandtech, publishing the extra details.
hansip87 - Monday, May 1, 2023 - link
umm yeah AMD did.. those 5700xt back then displayed 7nm label on the box.meacupla - Tuesday, May 2, 2023 - link
1. that's a graphics card2. is there a specific box for this? because the 5700xt slides I can find don't have that as a highlight
Fengshui - Monday, May 1, 2023 - link
Deny all you want.It is significant enough that Intel changes it.
meacupla - Tuesday, May 2, 2023 - link
I don't even understand what you are referring toname99 - Tuesday, May 2, 2023 - link
The normals will, however, know that Apple calls their high end chips Ultra...Is the goal here that Intel hopes to fool people into thinking Apple still uses their chips? Because I can see it backfiring into "Oh, Intel, the company that buys chips from Apple"...
goatfajitas - Monday, May 8, 2023 - link
You are clearly looking at the world through Apple colored glasses. Apple Apple Apple. meh.- Meanwhile the whole world of tech, enterprise, gaming and AI marches on outside the world of Apple's nifty toys.
thestryker - Monday, May 1, 2023 - link
I'm hopeful that this adding words into the names nonsense isn't really where they're going. I can somewhat understand a nomenclature change given the possibilities with tiles, but I'd much prefer seeing something meaningful.RealBeast - Tuesday, May 2, 2023 - link
Yeah, Ultra is silly when Super Duper is available. 😉dwillmore - Monday, May 1, 2023 - link
Coming after such a bad quarter, a rebranding sounds like a "New Coke" kind of moment for Intel.Ken_g6 - Monday, May 1, 2023 - link
Maybe they wanted another tier, one that would go to 11, but they thought "i11!!!" was too silly and confusing.name99 - Tuesday, May 2, 2023 - link
Honestly the i11lL! sounds like a pretty cool chip!shabby - Monday, May 1, 2023 - link
Can't wait for the Intel Ultra 9 Max PRO!hansip87 - Monday, May 1, 2023 - link
i think this is to mark the changes from monolithic to tiled CPU. but i'm not sure if i to Ultra will make it simpler or not. Most that i can think of, will just differentiate the old from the new, but nothing else.ikjadoon - Monday, May 1, 2023 - link
Meh. Don't love the name. I dislike the last digit being a modifier; that 1003H?! Come on.But also...why does Intel feel forced to rename its CPUs every time it has a node shrink?
Kaby Lake: i7-7500U
Kaby Lake R: i7-8650U
Ice Lake: ✨ i7-1065G7 ✨
Tiger Lake: i7-1165G7
Alder Lake: i7-1265U
Raptor Lake: i7-1365U
Meteor Lake: Core Ultra 7 1007 (?)
Apple, AMD, Qualcomm, etc. don't revamp their branding every time there's a node shrink.
xol - Tuesday, May 2, 2023 - link
.. mmh the i7-1065g7 is not a logical follow on from either of the Kaby lake parts . UHD 620 is 24 EU, Iris Pro from Ice lake onwards is 64 EU or more ..8650 successor would be be a G1 or G4 part - if it existed maybe i7-10610U
ikjadoon - Tuesday, May 2, 2023 - link
mmh, that's Intel's upgrades. By that logic, the i7-1265U shouldn't even be on this chart due to its higher core count.It's not as complicated as you're making it.
It is the flagship mainstream 15W processor, or close enough. It's meant to explain the names and nothing, nada, else.
xol - Thursday, May 4, 2023 - link
oh I see what you mean.. I guess the G7 change was to emphasise that their mobile chips had igpu that could do more than 2d desktop .. but why drop it 3 gens later with alder lake??anyway compared to amd's latest numbering scheme anything looks sane - intel preparing a response as we speak
Flunk - Tuesday, May 2, 2023 - link
The most important part is that last letter, that's the one that tells you the series.Pretty much H>U>Y regardless of that i number. This has been one of the most effective confusion systems for public consumption. I'd had to explain this over so many people.
jjjag - Monday, May 1, 2023 - link
You LITERALLY said " we don't comment on rumors", then like 2 sentences later "but if the rumors are true...". Come on you idiots, OWN UP to what this website really is. It's a bunch of rumors and technically incorrect or incomplete articles, with a bunch of engineering speculation by writers who are nowhere near being engineers, on the MOST AD-HEAVY website on the entire internet. Literally there are more ads here than on Fox News, CNN, and ESPN combined.ikjadoon - Tuesday, May 2, 2023 - link
How do you lose all nuance? I hate this Reddit absolutism applied to anything people don’t like.Ryan Smith - Tuesday, May 2, 2023 - link
(In my best Jim Dale voice)The facts were these:
1) Intel's global comms director has directly commented that Intel is going to be undertaking a client branding change in conjunction with MTL.
2) That announcement does not specifically address what it's in response to
3) But the only thing as of late that would make the slightest bit of sense is that it's a response to the Core Ultra rumors.
Thus if we're publishing a factual news story - and Intel making an official statement is grounds for some kind of story - then it's important that we make it clear that Intel's statement isn't addressing what it's in response to. But we also need to contextualize it based on what's currently being rumored, otherwise Intel's statement makes very limited sense in a vacuum.
Normally I avoid rumors and leaks with a 10ft pole. And if you disagree with that, please find me 3 AT articles written in the last year that are based on unsubstantiated rumors. But in this case, it was necessary to divert from normal policy in order to be able to publish a better story about Intel's official comments.
As for ads, realize that I am not at liberty to discuss the subject. But all advertising matters fall under the purview of our publisher, Future PLC.
edzieba - Tuesday, May 2, 2023 - link
ITT the comment section from when the Pentium branding was dropped in favour of Core (and shortly after, iX).Byte - Tuesday, May 2, 2023 - link
18 physical and logical cores seem weird.James5mith - Tuesday, May 2, 2023 - link
Was just going to mention this. No hyper threading? Seems intriguing actually.xol - Tuesday, May 2, 2023 - link
Possibly just turned off for the tests, on not detected properly on test sample. Doubt it's reporting properlySeems unlikely, unless its a high energy efficiency server chip
brucethemoose - Tuesday, May 2, 2023 - link
Eh this feels like a bad move. The i branding has recognition... Some game devs *still* post requirements along the lines of "Recommended: Intel Core i5" even though that's nonsense, and some laptop OEMs still advertise like that.But if the branding makes sense, I’m all for it. Apple's simple deliniation by generation and bus/chip width is so sensible.
PeachNCream - Tuesday, May 2, 2023 - link
In all fairness, it's probably time to stop sticking an "i" in front of things since that Apple-inspired fad has really gotten rather old. I mean iCarly was a thing even, heh.Silver5urfer - Tuesday, May 2, 2023 - link
Intel as a CPU centric innovative company is really in shambles. They have to redesign the CORE series but instead they added E core BS to the mix, but now instead of sticking to their game. Thinking a branding change would make them get the greens. It won't in the long run.Core i is the definition of Intel x64 microarch since the Nehalem days. Why are they changing it esp when the RING design is same even with E cores added on top of essentially CORE brand being same. Just to make more idiotic PR decisions which is what Intel needs I guess.
Add to the rumors of MTL-S being 6P max and ARW-S being 8P that alone makes Intel lose out of touch in the x86 desktop computing, no more Ryzen 9 competition from the SMT POV from those rumors and with Intel DC being losing cash in Intel history, they are really scaling down on desktop perhaps and focusing more on Laptop BGA junk, makes sense why they had 10nm on that useles Tigerlake junk rather than have Rocket Lake on 10nm with those missing 2 cores. Now they have MTL first on laptops in 2023 and then desktops at max 6P cores. They also killed Optane too.
Intel is really headless atm, Gelsinger couldn't steer this ship which is being ravaged by Investors, CA state policies and current state of Electronics being more mobile junk.
brucethemoose - Tuesday, May 2, 2023 - link
"Laptop BGA junk" and servers are where Intel makes most their money, and where the e cores are highly competitive, even against some huge advantages AMD has.They are also strong in workstation desktops.
Intel's world does not revolve around desktop gaming CPUs, but that being said there is nothing wrong with a 8 P core design on the desktop. I know of a single game that needs more than that (Dual Universe), and its pretty much dead... And I have a sneaking suspicion the next consoles are going to be hybrid designs.
Silver5urfer - Tuesday, May 2, 2023 - link
HPC Intel is dying, they lost. Their E cores are not competitive there as they do not even have a product, yeah the BGA sales are higher. I know but this is a company that is the cornerstone for x86 computing meaning Desktop power and HEDT and HPC, not a mobile junk company like Apple. Finances are the only one deciding ? then Intel is going to fold this round, they are bleeding.Their Xeon SPR is DOA, Threadripper based on Zen 4 will kill the SPR W as it's already lost to 2 year old TR. The E core competition Bergamo is about to debut soon while Intel does not have a solution for 1 year. ARM Ampere and other IPs are closing in fast against Intel.
xol - Thursday, May 4, 2023 - link
wonder if intel will try for a console design win .. would be a good way to get so traction for their arc graphics .. one way to avoid poor driver performance is to get Devs to have your design as a primary platform (eg ps6 or series 'y')..the "network" advantages of having their GPU in a mainstream console might be enough for them to overlook poorer margins than they might like
Dante Verizon - Tuesday, May 2, 2023 - link
Everything could be going wrong, but we have a new name guys... lol