It's meant for those with godlike pocketbooks. Or that one YouTuber who has enough subscribers that an unboxing video will pay for the cost of the mobo, at least after it's resold on eBay.
I can't imagine they expect to sell many though. There have always been high-end mobos, but this one really is outrageous. A 4.5-inch touchscreen on the mobo? Maybe they'll sell a few to world-record overclockers if the power delivery actually does make a difference, but it seems like a "make 100 of them as a halo product" product to me.
Just because you lack large reserves of crude oil in your back yard, is not reason to ridicule those who do. Those Princes deserve a 4.5" MB LCD display, after a rough year of cruising around on their mega-yachts. Partying with super models is exhausting and stressful, they need downtime too, and a little bit of luxury.
Agreed. I was born very wealthy, and became orders of magnitude wealthier. Poor people are always jealous, angry and trying to steal from me. We need to raise the standards in society, so the lower sections of the Normal (Gaussian) Curve are removed. We should have minimum IQ and wealth standards to, remain.
Do you realize that the MEG Z690 Godlike (for Intel CPU's) was priced at $2,099, right? Its actually $800 higher than what MSI is asking for AM5 MEG X670E Godlike.
This pricing (not that I'm trying to justify it) has nothing to do with AMD... its all MSI. In their mind its a 'top tier product' for which they think they can charge an arm and a leg for.
I'll bet AM5 and Intel mobo prices drop like a rock with the world wide economic recession we are entering. There is little reason for every mobo maker to be selling 25 iterations of a single mobo/chipset architecture and certainly not at these insane prices. It's going to hurt CPU/DRAM and many other component sales if they don't get in touch with reality. While there have been some cost increases across all industries for various reasons including financial greed these prices are not even remotely close to viable IMNHO.
You are conflating GPU with mobo prices. GPU prices were up because of scarcity, and nVidia/AMD price gouging the chips.
Mobo prices are up because it costs more to implement PCIe 5.0 and DDR5, as compared to PCIe 3.0 and DDR4. And then there are also factors like: copper prices going up, component prices going up, there is inflation, there is also an unending supply chain issue.
Mobo manufacturers have also, historically, not price gouged on mobos much at all, and their margins are tight as is. The cost increases are simply being passed onto the consumer, and their prices aren't going to come down when they are loaded with expensive to implement features.
While it does cost a little more for PCIe 5 it doesn't cost double or triple the price of an AM4 or similar mobos. As we have seen with DRAM over decades, prices are excessive when demand is high and they drop to reality when consumers refuse to be price gouged.
Many mobo makers have been price gouging for decades. When Asus was exclusively an OEM/ODM producer they supplied their mobos for <$25 USD to customers. When they decided to go "Hollywood" i.e. the direct to end user market they increased their mobo prices to ~$75 for essentially the same product. Once other mobo makers realized how lucrative the direct to consumer market could be they all jumped in and prices have been excessive ever since. With the coming recession many PC hardware companies are going to be begging for sales.
If consumers believe that AM5 mobo prices are acceptable then they will buy them. If they believe the prices are a bridge too far sales will be dramatically lower and prices will tumble as with any commodity. Jacking prices in an economic recession can be corporate suicide.
Perhaps if poor people spent more time working, and less on social media, they wouldn't be poor? $1300 means as much to the folks in my crowd, as $10 to ordinary people. I want the Taiwanese people to make excessive profits, and use the resulting tax windfall for Taiwan to heavily arm themselves. Hail victory!
Well, if other vendors have similar pricing, I'll definitely be waiting for B650. I appreciate 2.5 GbE built-in, but really don't need four M.2 slots or WiFi on the mobo. Or PCI Express 5.0, for that matter. Give me a B650 that keeps 2.5 GbE but drops half the M.2, WiFi, and PCIe 5.0, and costs half as much, and I might buy it.
I'd have to expect AMD would like *some* vendors to have somewhat reasonable prices though. If no one buys AM5 at launch because the cheapest mobo is $290, that isn't setting AMD out on the right foot.
I would wait for B650 anyways, because we have no idea how well DDR5 performs on AM5. The highest rating I have seen is DDR5 6000 for AM5, but on Intel's platform, there are Samsung and SK Hynix sticks that work in the 6400~7500 range.
Performance is not just about DRAM speed. DDR5 6000 is reported by Robert Hallock from AMD as the sweet spot for performance with the Ryzen 7000 CPUs. By leaving FCLK in auto mode and overclocking the DDR5 and controller in a 1:1 ratio you get the lowest latency. System performance is a function of the entire system architecture.
The prices on X670 are definitely out of whack compared to the Z690 prices.
MPG Z690 CARBON WIFI is $380 direct from MSI buying the same thing in AM5 is +$100.
This is either cost increase due to these boards having two chipsets and the extra PCIe 5.0 lanes for the M.2 or it's a way for motherboard makers to pad their bottom line since AM5 will last through 2025 or longer.
Maybe it will, maybe it will not. The socket 939 relatively speaking didn't last long. The rest up till the AM4 lasted only slightly longer. The AM4 is one of the longest for AMD and still going strong.
The WiFi model is typically around 10 to 20 €/$ more over the one that don't have it. And also has Bluetooth.
I use the WiFi on my MoBo when my Internet drops out and switch to my phone mobile Internet via hotspot in a pinch or to connect wireless headphones or boombox. Nothing wrong with having that option even if you use ethernet.
These prices will come down probably, as mentioned in the article a comparable Intel mainboard is about 100 bucks cheaper, I guess simply because it’s older. New stuff is always more expensive and AM5 is hyped right now.
These seems to be really close to X570 at the release. Most people wait for B650 anyway, and yeah in a year these will come down a little bit. Though inflation will increase by 20% so in general the prices will remain about the same.
I think people unable to afford the Godlike should be ridiculed, shamed, and generally taunted until they crumple in a heap. Not having money is an indication of no talent, ambition, or discipline. I'm a Threadripper guy, so I will not lower my standards for the proletarian Ryzen 7000.
We’ve updated our terms. By continuing to use the site and/or by logging into your account, you agree to the Site’s updated Terms of Use and Privacy Policy.
Facebook
Twitter
RSS
28 Comments
Back to Article
stun - Thursday, September 8, 2022 - link
$1,299 motherboard?!! Are they out of their minds?IBM760XL - Thursday, September 8, 2022 - link
It's meant for those with godlike pocketbooks. Or that one YouTuber who has enough subscribers that an unboxing video will pay for the cost of the mobo, at least after it's resold on eBay.I can't imagine they expect to sell many though. There have always been high-end mobos, but this one really is outrageous. A 4.5-inch touchscreen on the mobo? Maybe they'll sell a few to world-record overclockers if the power delivery actually does make a difference, but it seems like a "make 100 of them as a halo product" product to me.
meacupla - Thursday, September 8, 2022 - link
It's a halo product. It can be priced at $9999 and it wouldn't make a lick of difference for the vast majority of custom builders.Flunk - Friday, September 9, 2022 - link
MSI has been building sucker-tier motherboards for years, someone has to have been buying them. Maybe it's Saudi Princes with more money than sense.occidental - Saturday, September 10, 2022 - link
Just because you lack large reserves of crude oil in your back yard, is not reason to ridicule those who do. Those Princes deserve a 4.5" MB LCD display, after a rough year of cruising around on their mega-yachts. Partying with super models is exhausting and stressful, they need downtime too, and a little bit of luxury.Threska - Sunday, September 11, 2022 - link
Being rich just may be hard seeing as how many people want to take it away from them.occidental - Sunday, September 11, 2022 - link
Agreed. I was born very wealthy, and became orders of magnitude wealthier. Poor people are always jealous, angry and trying to steal from me. We need to raise the standards in society, so the lower sections of the Normal (Gaussian) Curve are removed. We should have minimum IQ and wealth standards to, remain.deksman2 - Friday, September 9, 2022 - link
Do you realize that the MEG Z690 Godlike (for Intel CPU's) was priced at $2,099, right? Its actually $800 higher than what MSI is asking for AM5 MEG X670E Godlike.This pricing (not that I'm trying to justify it) has nothing to do with AMD... its all MSI.
In their mind its a 'top tier product' for which they think they can charge an arm and a leg for.
Techie2 - Thursday, September 8, 2022 - link
I'll bet AM5 and Intel mobo prices drop like a rock with the world wide economic recession we are entering. There is little reason for every mobo maker to be selling 25 iterations of a single mobo/chipset architecture and certainly not at these insane prices. It's going to hurt CPU/DRAM and many other component sales if they don't get in touch with reality. While there have been some cost increases across all industries for various reasons including financial greed these prices are not even remotely close to viable IMNHO.meacupla - Thursday, September 8, 2022 - link
You are conflating GPU with mobo prices. GPU prices were up because of scarcity, and nVidia/AMD price gouging the chips.Mobo prices are up because it costs more to implement PCIe 5.0 and DDR5, as compared to PCIe 3.0 and DDR4.
And then there are also factors like: copper prices going up, component prices going up, there is inflation, there is also an unending supply chain issue.
Mobo manufacturers have also, historically, not price gouged on mobos much at all, and their margins are tight as is. The cost increases are simply being passed onto the consumer, and their prices aren't going to come down when they are loaded with expensive to implement features.
Techie2 - Friday, September 9, 2022 - link
I didn't say anything about GPU prices.While it does cost a little more for PCIe 5 it doesn't cost double or triple the price of an AM4 or similar mobos. As we have seen with DRAM over decades, prices are excessive when demand is high and they drop to reality when consumers refuse to be price gouged.
Many mobo makers have been price gouging for decades. When Asus was exclusively an OEM/ODM producer they supplied their mobos for <$25 USD to customers. When they decided to go "Hollywood" i.e. the direct to end user market they increased their mobo prices to ~$75 for essentially the same product. Once other mobo makers realized how lucrative the direct to consumer market could be they all jumped in and prices have been excessive ever since. With the coming recession many PC hardware companies are going to be begging for sales.
If consumers believe that AM5 mobo prices are acceptable then they will buy them. If they believe the prices are a bridge too far sales will be dramatically lower and prices will tumble as with any commodity. Jacking prices in an economic recession can be corporate suicide.
occidental - Saturday, September 10, 2022 - link
Perhaps if poor people spent more time working, and less on social media, they wouldn't be poor? $1300 means as much to the folks in my crowd, as $10 to ordinary people. I want the Taiwanese people to make excessive profits, and use the resulting tax windfall for Taiwan to heavily arm themselves. Hail victory!IBM760XL - Thursday, September 8, 2022 - link
Well, if other vendors have similar pricing, I'll definitely be waiting for B650. I appreciate 2.5 GbE built-in, but really don't need four M.2 slots or WiFi on the mobo. Or PCI Express 5.0, for that matter. Give me a B650 that keeps 2.5 GbE but drops half the M.2, WiFi, and PCIe 5.0, and costs half as much, and I might buy it.I'd have to expect AMD would like *some* vendors to have somewhat reasonable prices though. If no one buys AM5 at launch because the cheapest mobo is $290, that isn't setting AMD out on the right foot.
meacupla - Thursday, September 8, 2022 - link
I would wait for B650 anyways, because we have no idea how well DDR5 performs on AM5.The highest rating I have seen is DDR5 6000 for AM5, but on Intel's platform, there are Samsung and SK Hynix sticks that work in the 6400~7500 range.
Techie2 - Friday, September 9, 2022 - link
Performance is not just about DRAM speed. DDR5 6000 is reported by Robert Hallock from AMD as the sweet spot for performance with the Ryzen 7000 CPUs. By leaving FCLK in auto mode and overclocking the DDR5 and controller in a 1:1 ratio you get the lowest latency. System performance is a function of the entire system architecture.thestryker - Friday, September 9, 2022 - link
The prices on X670 are definitely out of whack compared to the Z690 prices.MPG Z690 CARBON WIFI is $380 direct from MSI buying the same thing in AM5 is +$100.
This is either cost increase due to these boards having two chipsets and the extra PCIe 5.0 lanes for the M.2 or it's a way for motherboard makers to pad their bottom line since AM5 will last through 2025 or longer.
Threska - Friday, September 9, 2022 - link
Maybe it will, maybe it will not. The socket 939 relatively speaking didn't last long. The rest up till the AM4 lasted only slightly longer. The AM4 is one of the longest for AMD and still going strong.thestryker - Friday, September 9, 2022 - link
In the Zen 4 presentation they said AM5 through 2025 and the slide showed 2025+.Duncan Macdonald - Friday, September 9, 2022 - link
How about a non-WiFi model - for home use with wired Ethernet the WiFi components are just waste.Makaveli - Friday, September 9, 2022 - link
This.I will never used wifi on a desktop computer and its just taking up space on the board and increasing cost. I will wait for a non wifi model.
Threska - Saturday, September 10, 2022 - link
The same applies to cellphones. What people forget is that the chips that provide WiFi also supplies Bluetooth.https://hardwaresfera.com/en/noticias/hardware/amd...
TheWereCat - Tuesday, September 13, 2022 - link
The WiFi model is typically around 10 to 20 €/$ more over the one that don't have it. And also has Bluetooth.I use the WiFi on my MoBo when my Internet drops out and switch to my phone mobile Internet via hotspot in a pinch or to connect wireless headphones or boombox. Nothing wrong with having that option even if you use ethernet.
rmfx - Friday, September 9, 2022 - link
They removed the plastic panel around the connectors on the 300 dollars version??That's such a cheap mean move, I won't buy this brand.
Khanan - Saturday, September 10, 2022 - link
These prices will come down probably, as mentioned in the article a comparable Intel mainboard is about 100 bucks cheaper, I guess simply because it’s older. New stuff is always more expensive and AM5 is hyped right now.haukionkannel - Saturday, September 10, 2022 - link
These seems to be really close to X570 at the release. Most people wait for B650 anyway, and yeah in a year these will come down a little bit. Though inflation will increase by 20% so in general the prices will remain about the same.citan x - Saturday, September 10, 2022 - link
I had budgeted $400 for a mid range motherboard. That $100 dollar increase hurts. Hopefully, other manufacturers will more reasonable.occidental - Saturday, September 10, 2022 - link
I think people unable to afford the Godlike should be ridiculed, shamed, and generally taunted until they crumple in a heap. Not having money is an indication of no talent, ambition, or discipline. I'm a Threadripper guy, so I will not lower my standards for the proletarian Ryzen 7000.Harry_Wild - Tuesday, October 11, 2022 - link
I wait to see if the boot time is fixed! Suppose to take almost a minute to have screen appear!