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  • nedjinski - Wednesday, September 7, 2022 - link

    The stock market sez meh.
  • Oyeve - Wednesday, September 7, 2022 - link

    But it can tell you when you ovulate! /s
  • meacupla - Wednesday, September 7, 2022 - link

    It's also a, potentially, lethal feature, if you live in USA.
    You do not want any app or device tracking your ovulation cycle in USA at this time, even if it is from apple.
  • Otritus - Thursday, September 8, 2022 - link

    Apple utilizes end-to-end encryption so security is not likely to be a major concern. I hope the data are easily wiped in case authorities try to seize the device.
  • Oyeve - Wednesday, September 7, 2022 - link

    The Ultra version looks cool. Probably over $1k.
  • Oyeve - Wednesday, September 7, 2022 - link

    I was wrong. 799
  • meacupla - Wednesday, September 7, 2022 - link

    $800 for a watch that doesn't even last 10 years... oof
  • web2dot0 - Wednesday, September 7, 2022 - link

    Your Fenix watch lasted 10yrs bruh? 😂
  • meacupla - Wednesday, September 7, 2022 - link

    huh? no. I am talking about wrist watches in general.
    Smartwatches are neither collectable, rare, nor designer products. They are all mass produced, disposable, products that become obsolete after a few years.
    If you are going to spend >$400 on a wrist watch, buy one that retains its value.
    If you want a smartwatch for fitness tracking, the <$80 ones work just as nicely as $800 smartwatches.
  • deil - Thursday, September 8, 2022 - link

    not every sport work with simple fitness trackers, cycling for example was all over the place for me on xiaomi band and garim. I agree that smartwatch brings no value, and is more of a fashion item, than a watch.
    good things of those is paying with it, and control over other items, if you have the ecosystem.
    I would argue that it's an extra if you have like 5 other devices from the ecosystem, alone it's garbage.
    I find it funny that they market it for mountaineers, and yet battery life is like one day....
    if you get stuck in an avalanche, you can be there for 3 days.... if your battery die in the meantime, and you stop sending sos signals, you are dead. At least you can die in style.
    Also getting to most things that are 4000m or higher, it takes at least few days..
  • melgross - Thursday, September 8, 2022 - link

    Then spend $30 bucks on a battery pack and recharge the watch every two or three days. It will last for two months that way.
  • web2dot0 - Thursday, September 8, 2022 - link

    Garmin aren't wrist watches? Are we talking about smartwatches now?

    Are you are ranting about?

    Are you gonna find an $80 watch that does what Apple Watch / Garmin Fenix watch can do bozo?
  • melgross - Thursday, September 8, 2022 - link

    $400 on a watch is cheap. I used to have mechanical watches, and they were in the thousands.
  • Pneumothorax - Saturday, September 10, 2022 - link

    Here’s the thing. I can sell my Omega Planet Ocean I bought 11 years ago for $2500 for $3300 today. I doubt this $800 watch will be worth anything in 11 years
  • Joe Guide - Tuesday, September 20, 2022 - link

    The problem with you Omega is that every 5 years, you have to service the watch for $500. So your $10,000 Omega watch you had for 11 years cost you $1000 for maintenance. If you sell it for $3000, then the total depreciation is close to $8000. That's the price of a new Apple Watch pro every year.
  • michael2k - Thursday, September 8, 2022 - link

    You don’t need to spend $800, and some of us like that it can detect afib, falls, provide emergency calling, and monitor sleep disorders.

    In that sense spending $400 every 4 years, or about $100 a year, can significantly improve your health.
  • Kangal - Thursday, September 8, 2022 - link

    The Apple Watch is in this weird scenario where it is actually really cheap, or really expensive depending on the perspective.

    Lots of watches out there for USD $2000, and they're quality stuff. If you bought an Apple Watch, and you upgraded it at every iteration, you would have to fork over an extra $100 (or maybe more) and over the long period it would add up to the same cost. But you'll be on the cutting-edge and have so much features that you don't find on those expensive other watches.

    ...but you'll need to also have an iPhone, and that's expensive. And if you hardly take advantage of the features it's a meh. So it's just money spent on something that isn't good looking, and won't last. Whereas those "Legacy Watches" will tick on and on, and will have a sentimental value.

    Perhaps Apple will do something like that in the future? Pay USD $10,000 and they will give you the best version that's custom made and double-QA check, and have an automatic ("free") upgrade schedule for you for the next 20-Years. Which includes colour, materials, engraving, etc etc. So that would keep the sentimental value, separate it out from the sea of similar gadgets, AND give you the extra features. Lots of men would jump on that program straight away, like collectors. But knowing Apple they won't do it.
  • bebby - Saturday, September 10, 2022 - link

    For me, the Apple watch gives me the freedom to leave my smartphone at home or in the gym locker.
    I do not see much value in a time piece which can only tell me the time.
    Different tastes, different values.
  • Hxx - Wednesday, September 7, 2022 - link

    The samsung galaxy fold commercial inbetween the apple announcements its just priceless lmao
  • zeeBomb - Wednesday, September 7, 2022 - link

    The ultra and iPhone’s new sensor improvement. Sheesh
  • Blastdoor - Wednesday, September 7, 2022 - link

    Sounds like Apple sees no point in moving CPU performance forward in the iPhone, given their huge lead over the competition. I guess that's not wrong. But I hope that doesn't constrain the evolution of the M-series in Macs. Might the two start to diverge a bit?

    Interesting that A16 is 4nm. I wonder if the M2 Pro/Max/etc will stay on 5nm with the same processor cores as the M2 or if the M2 Pro/Max/etc will move to 4nm with cores based on A16? Might Apple choose to run the M2 Pro/Mac/etc at a higher clock than the A16 to give the Mac more of a performance boost? Can't wait to find out...
  • techconc - Wednesday, September 7, 2022 - link

    They didn't tell us how much faster it would be, but the focus was clearly on efficiency, ISP improvements and display engine. The problem we have now is that phones can't sustain their peak performance for long. This feels like a step in the right direction. I'd expect M1 to M2 level performance improvements. Not much, but not bad either. When the M2 didn't move to a better process, I wasn't expecting much on the CPU side to change. So, no surprises with A16 really. Still best in class by a considerable margin.
  • Otritus - Thursday, September 8, 2022 - link

    For most users sustained performance on a phone is not that valuable. Generally the most taxing workload on a phone is intensive gaming, which only few people do. Faster 1T and lower power are generally better due to faster app loading and better battery life. Also, Apple CPU cores are so fast that gaming performance is likely better boosted with a faster GPU.
  • techconc - Thursday, September 8, 2022 - link

    @Otritus - I think it's fair to say that you underestimate the demand for mobile gaming. A common problem for smartphones is screen dimming due to power / heat when playing intensive games like Genshin Impact for example.

    Aside from that, I tend to agree. I think we're at the point where faster CPU on phones isn't as much of a selling point as it once was. What's important is the overall experience and that might mean having faster media encoders or a fast neural engine as much as a fast CPU. Either way, Apple still has a commanding lead in CPU performance so I think focusing on efficiency (and sustained performance) is the right approach for now.
  • varase - Thursday, September 8, 2022 - link

    Actually, CPU/GPU performance _drives_ features.

    Cinematic mode is now operable in 4K, and inserting Deep Fusion earlier in the image pipeline might make it available realtime in the view finder (screen) _before_ the shot is taken.

    It always disturbed me that Deep Fusion took place in post - or at least its effects didn't become apparent until the shot sat in the camera roll for a second or two. If they can get Deep Fusion realtime that would be a big plus.
  • OreoCookie - Thursday, September 8, 2022 - link

    It seems that Apple has focussed on efficiency instead of performance. Given that the A15-derivative for Apple’s other machines, the M2, runs a bit hot, that seems prudent. Besides, I have an iPhone 12 mini, and never for one second have I been in a situation where I thought CPU performance was limiting me somehow.
  • name99 - Wednesday, September 7, 2022 - link

    Essentially my analysis (which I concluded after Apple shipped M2 [low-end] portables but not an M2 Mac Mini.

    The A16 is an energy optimized versions of the A15 which is an energy optimized versions of the A14/M1.
    That shows us the phone track...

    I think we're going to see a split in cores.
    Phones get P+E
    Watches get E
    Desktops get U(?)+E cores, cores that use as much as possible of the IP from P and E cores (a good idea is a good idea!) but which are more skewed towards performance rather than energy. Not as much of a discrepancy as the P to E ratio, but maybe 50% faster than P at twice the area and 30% more energy?

    At this point you can go wild with the arguments. New branding (Q chips not M chips!) Why not U+P cores rather than U+E cores? How about U+P+E? How about cortex-style sticking one U core plus 4 P cores on the iPad/MacBook SoC? etc etc. That's all less interesting than the idea of a fourth core tier.

    (Right now there are three tiers
    - P
    - E
    - Chinook [small, but ARM64 cores, used for various IO tasks and as controllers for GPU, NPU etc])

    Note also, before you get carried away with mix-and-matching that so much of Apple's design is built around clusters which share not only the L2 but also AMX, the LZ page compression engine, and probably the L2 TLB. Mix and match that doesn't have a story for how the clusters work is a waste of time...
  • OreoCookie - Thursday, September 8, 2022 - link

    Interesting. But probably Apple will follow the simplest path: just give their bigger chips (way) more bandwidth, a capable interconnect and extra non-CPU logic. Probably Apple will try to offload more and more tasks to specialized logic rather than spend all that die area on the CPU clusters.
  • Dante Verizon - Wednesday, September 7, 2022 - link

    They reduced chip orders by 30%, indicating that they have finally realized that most people want products that work with any software, i.e. powerful and area efficient x86 CPUs.
  • melgross - Wednesday, September 7, 2022 - link

    There’s no evidence of that, and Windows pc sales have been down for years.
  • Dante Verizon - Wednesday, September 7, 2022 - link

    https://www.notebookcheck.net/Apple-misjudged-inte...
  • Blastdoor - Thursday, September 8, 2022 - link

    I see no evidence that “most people want powerful and area efficient x86 CPUs”

    I also see no evidence that Apple has experienced a greater post-pandemic softening of demand than PC vendors.

    All your link supports is the notion that apple over-estimated demand for their higher end laptop models. That’s a different thing,

    The notion that “area efficient” is a priority for computer buyers is especially comical/delusional. People care about performance, battery life, heat, and price. The only way “area efficient’ potentially enters into that is through price, but x85 macs aren’t cheaper than M-based macs. Apple’s CPUs achieve superior performance/watt because apple is able to achieve greater ILP than the x86 designers. That means apple increases performance by adding transistors instead of adding volts+hz, which means Macs have far better performance/watt. That means better battery life and less heat, holding performance constant. If the x86 guys could do what apple dies, they would. But they can’t, so they are just amping up the heat. That strategy works for desktop gaming systems, but that’s it.
  • Dante Verizon - Thursday, September 8, 2022 - link

    This is just logical. Do you think a Mac is more useful than an x86 system running windows? That's just stupid.
  • web2dot0 - Thursday, September 8, 2022 - link

    Apple never cared about people running x86 LOL. You're kinda illogical.
  • web2dot0 - Thursday, September 8, 2022 - link

    Apple never cared about people running x86 LOL. You're kinda illogical.
  • solipsism - Thursday, September 8, 2022 - link

    As a long time Mac user, yes, and it's logical to assume that nearly all Mac users feel the same way.
  • varase - Thursday, September 8, 2022 - link

    Most people (consumers) don't even know what computer architecture they're running, and could care less.

    They just want the computer to run the software they use and have no idea what the underlaying architecture may be.

    If a laptop, they want it to last a long time on a charge
  • techconc - Wednesday, September 7, 2022 - link

    Your claim is pretty funny given that Apple sells more iPhones than all x86 PCs combined per year.
  • Dante Verizon - Wednesday, September 7, 2022 - link

    The reason is quite simple, PCs are not a disposable item that you change every year (even without any reason to do so).

    The world's internet infrastructure, including this site, runs mostly on x86 processors.
  • techconc - Wednesday, September 7, 2022 - link

    Your comment is not supported by facts. Average lifecycle for iPhones and PCs are roughly the same. Depending on the source, most estimate they are in the 3 to 5 year range on average. To that end, anyway who buys a phone every year either trades their phone in or passes it on to another user. They are not simply disposed of after a year. Perhaps you’re thinking of low end Android phones that retail for $200??
  • Dante Verizon - Thursday, September 8, 2022 - link

    One of those stupid surveys that poll 1000 people to deduce the behavior of millions of people? All iPhone users I know switch phones whenever a new one comes out, they don't buy it for logical reasons, if it were no one would buy a $1000 phone.
  • web2dot0 - Thursday, September 8, 2022 - link

    $1000 phone is worth it to most people because many folks DON'T need a computer nowadays. They use their phone for everything that a computer used to it.

    So $1000 for a phone/internet/computing task device is worth it for folks.
  • Devilrollo - Thursday, September 8, 2022 - link

    You need better iPhone users as friends lol, there is no logical reason to upgrade a phone every year

    Most of my Apple owning friends have had there phones for 2-3 years now as that’s the new minimum term of contracts in the UK

    If you leave your USA attitude behind and relise Apple sells more abroad it opens your eyes to reality
  • 29a - Tuesday, September 13, 2022 - link


    Please don't think this guy represents the US. I'm using a perfectly good 7+ i bought in 2016,
  • techconc - Thursday, September 8, 2022 - link

    @Dante - So, you think your anecdotal evidence is more statistically relevant that actual studies and surveys? Further, even with your own anecdotal examples, what happens to the old phones when your friends upgrade? Are you claiming they just throw away a $1000 phone after 1 year? No trade-in or pass down to another user? Sorry, but I call BS on that claim.
  • varase - Thursday, September 8, 2022 - link

    Cheap Android phones with limited support lifetimes is why Apple has pulled ahead in number of units running in the US market.

    Android sells more units - but once you buy your handset you're no longer an income driver in the Android world.

    Apple, on the other hand, values every running iPhone and intends to make money off that active user - so they build their handsets for the long haul, and it really doesn't matter that much to them whether they're selling a new handset or someone has inherited that handset from someone or purchased it used: they're all customers of the app store and Apple Services.

    That's why iOS determined battery health and tamped down performance on devices with aging batteries - not to get you to buy a new device (well, maybe partially) - but rather to keep that aging device in service generating revenue. If it went into the landfill, that phone would no longer be part of the active population and would no longer be generating income.

    On the Android front, all the revenue is on the front end, so once the device has left the store Samsung or Google is no longer generating revenue except for occasional purchases of games from the app store. Services aren't really income generators since Android users are really reluctant to shell out shekels and thus really don't buy services.

    So yeah, Apple builds their devices for the long haul - and they can keep devices running longer they'll do what they can to keep 'em going. That includes much longer support lifetimes and security fixes.
  • solipsism - Thursday, September 8, 2022 - link

    I'm still on an iPhone 11 and Series 4 Apple Watch... which are disposable to you, but a $400 HP PC is not disposable even though that gets sold with so much crapware that it's less than its potential performance out of the box and will likely only be useful to the owner for a fraction of the time I've had the aforementioned device.

    Are you really not seeing the move to ARM for servers because they use considerably less power and generate much less heat? Finally, 80% of the world's servers are *nix, not Windows.
  • DigitalFreak - Wednesday, September 7, 2022 - link

    What's that smell? Oh yeah, Dante's inferno of bullshit.
  • GC2:CS - Thursday, September 8, 2022 - link

    Well last time they gave thorough specs on % improvement it was with A13. Probably the most informative intro tehy ever gave.
    And then A14 A15 and A16 they pretty much told they are the fastest without showing other details at all.
    A14 was solid, A15 was supposed to be a dud but it was quite an upgrade esp. on the GPU side.

    With A15 the introduction was like blah blah blah and btw it has 2x the system cachce (32 MB). Which is something you will not invest into unless you are really serious and it payed back.

    With A16 only two details slipped
    + 50% BW for the GPU which suggest LPDDR5 support. And might give like 10-20 % perf increase by itself. (Do you have a better guess ?)
    - 20% P core power usage. Which means that a CPU near the top end of the charts (asuming same perf as A15) uses up ~3,5 W at its peak.

    Seems enough of an upgrade for me in these days of calm progress.
  • Zoolook - Thursday, September 8, 2022 - link

    TSMC is just about to start volume production on N3 so there was no chance to produce A16 on it and make this years Iphone announcement and sales start.
  • dudedud - Wednesday, September 7, 2022 - link

    Was expecting 50 bucks less but "Inflation said nope" I guess.
  • techconc - Wednesday, September 7, 2022 - link

    "Apple is reusing the A15 for the iPhone 14. No new SoC this year for these phones (Pro excluded)"

    Seems like the ISP is new in the A15 in addition to the better 5 core GPU. So, an enhanced A15 maybe?
  • name99 - Wednesday, September 7, 2022 - link

    Unclear.
    The A15 had an upgraded ISP relative to A14, and "Photonic Pipeline" may refer to new SW that runs on A15 and later?
  • techconc - Wednesday, September 7, 2022 - link

    Possibly, however I tend to think it relies on an updated ISP as the feature is apparently not coming to the iPhone 13 series with the previous A15 chip.
  • Fulljack - Wednesday, September 7, 2022 - link

    don't call it a "Pro" when you couldn't offer 5 Gbps data transfer using USB 3.0 protocol, jeez.

    on that note, why don't you move it to uses USB Type-C too?
  • Flying Aardvark - Wednesday, September 7, 2022 - link

    No USB-C, no buy from me. They can keep all of this stuff except the watches.
  • Oyeve - Wednesday, September 7, 2022 - link

    Wow, still on lightning connection.
  • Hxx - Wednesday, September 7, 2022 - link

    at this point im not so sure they will ever transition to usb c
  • Speedfriend - Thursday, September 8, 2022 - link

    Oh yes they will otherwise they won't be able to sell phones in the EU at all, they need to go to USB in the 15
  • garblah - Wednesday, September 7, 2022 - link

    "New front screen design; the notch is gone"

    No it's not. That's barely an improvement. I don't understand why they drag their feet on this.
  • melgross - Wednesday, September 7, 2022 - link

    Remember the Pixel phone that had Google’s copy of Apple’s FaceID? It had a much worse notch than Apple’s phones. But while Apple made the notch smaller, and now this “pill” is smaller still. There’s a lot of stuff behind the screen. While Apple was doing that, Google just decided to drop the feature instead of improving it. Just like they did with that “radar” feature they had.

    I’d rather see improvements to a major feature over the years than give in to a few people who don’t understand what it’s all about,
  • Silver5urfer - Wednesday, September 7, 2022 - link

    The FaceID is a nice way to gather billions of people's face math data. It's a kinect based tech they have the entire world database.

    I'd rather stick with a normal fingerprint based sensor device than this overzealous non-sense and their "improvement" with another massive hole in the display, well they shoved a notch into a laptop display lol. Why not make a cutout in the Camera sensor, better they see all their pictures with a massive pill cutout or better yet get a retina surgery to give a notch in the eye itself with the "Dynamic Retina XDR Island Display" technology.

    It's silly. Apple milked this tech to max, and they got disgusted on how Androids evolved a lot so they axed that hideous botch for a lesser hideous version.
  • web2dot0 - Thursday, September 8, 2022 - link

    You're just butthurt that Dynamic Island kicks Android's arse ... LOL.
  • web2dot0 - Sunday, September 11, 2022 - link

    Big brother thing …. 😂 like collecting fingerprints is ok but face is the red line 😂

    Go live in a cave if you think everyone is collecting you dna sample.

    The apple tech clearly do not collect you fingerprint or face data. It is stored locally on the phone.
  • Silver5urfer - Wednesday, September 14, 2022 - link

    -1000 IQ thinking here. Fingerprints are easily gathered vs Face math data. Also you really believe that Apple is storing everything on local ? Laughable. No wonder they gave away the KAT website details once MPAA pushed. Oh well you cannot comprehend this level anyways.
  • Blark64 - Sunday, September 25, 2022 - link

    FaceID data never leaves your phone, so no one, including Apple, is "gathering" it.
  • web2dot0 - Wednesday, September 7, 2022 - link

    Dynamic Island bruh 😂

    Now android users are jealous of the notch 😂😂😂😂😂😂

    The irony
  • Silver5urfer - Wednesday, September 7, 2022 - link

    That new eSIM only nonsense is directly from Orwell 1984 and soon it will become worse like Social Credit system, it's already here in the form of the Certificates and mandates. Keeping that aside how is anyone convinced that this lying corporation with 2 face strategy - In China obey laws saying VPN data and iCloud decryption keys is all with the Govt. And say how they are touting this "Privacy" to Americans ? They assisted to bring down KAT website years ago, this company pulled a massive stunt with that San Bernardino and then NSO group spyware is silently brushed aside that can hack any phone on the planet with it's Pegasus technology. Add the old school Cellebrite as well.
    "Privacy at it's Core" is a joke only the worst will fall for this joke.
  • Silver5urfer - Wednesday, September 7, 2022 - link

    The A16 or A99, it will not give me Filesystem access, I cannot use MTP, I cannot use anything without Apple's approval. USB is still Lightning connection. These vanity pieces already lost their useful less into becoming a PC, they are just 2FA devices now with some convenience like mobile internet browsing, emails, navigation system, phone calls, chat apps. That's all. Cameras ? Yeah but how much are they going to take up one's time.

    Finally that BS Notch is gone, replaced by a Pill lmao. At-least it's not hideous like that. And after 6 years of AirPods ultimate billions of dollars raking with sub 320KB/s awful garbage Audio they finally give higher bandwidth but they do not mention what's the data rate lol. It's better than AptXHD ? or LDAC or worse ?
  • Otritus - Thursday, September 8, 2022 - link

    The pill animations are really nice and kinda fun though. Even though it’s not a practical upgrade over the notch, the user experience is still improved. It’s amazing how Apple gives people features they don’t need, but after seeing the option realize they kinda want. I’m shocked that Samsung doesn’t have a group dedicated to adding niche upgrades to their devices to corner market share.
  • gund8912 - Thursday, September 8, 2022 - link

    And I can’t run my python programs on iPhone.
    I can’t use my phone as file server by attaching USB C device for faster access.
    Doesn’t have Ethernet port to use this as my security camera using POE.
  • gund8912 - Thursday, September 8, 2022 - link

    Any device can be broken into, it all depends on how hard and expensive it is.
    There is no device out there that can’t be broken into.
    Still lot better than Android phones.
    US Government paid at least million dollars to break into iPhone.
    eSIM can be deleted anytime you want.
  • flensr - Wednesday, September 7, 2022 - link

    Very sad the mini is gone. I just got an iPhone SE and my wife bought an iphone 13 mini TODAY after the 14 announcements. Neither of us wants the bigger phones.
  • Otritus - Thursday, September 8, 2022 - link

    The 14 is barely an upgrade over the 13. Better camera and screen (should be negligible in daily use). The crash detection and emergency SOS stuff is kinda nice though. Even if the 14 mini just had that as its upgrade, I would have hoped that they put it in. Adding in all 3 for a $50 price premium would probably be worth it for many people, but Apple…
  • edzieba - Thursday, September 8, 2022 - link

    Satellite network being used is Globalstar's. I would not be surprised if it's a SPOT implementation.
  • Oyeve - Thursday, September 8, 2022 - link

    I wonder what the costs will be after the 2 years are up.
  • ABR - Friday, September 9, 2022 - link

    With the always-on display in the Pro they've finally notched another catch-up to Windows Phone in 2013, which had Glance on the OLED models. Now, I think just dynamic home screen icons to go.
  • occidental - Friday, September 16, 2022 - link

    Apple has become a very boring company. You can see and feel the influence of non-whites, making linear, barely innovative offerings.
  • Enricosba - Sunday, October 9, 2022 - link

    Last year, 3 weeks after the release of the iPhone 13 on this site, a review of the A15 was published that was not only extremely thorough and competent, but also introduced a new more "complete" way of reporting tests and drafting their summary diagrams. Certainly Andrey Frumusanu is a very prepared person and "quick" in carrying out his work (I think he was "acquired" by Qualcomm ...) but if Anandtech had not proceeded to find a replacement of him, or at least his external collaboration, it would certainly be bad news for the "Apple users" of this site.
  • shubham katmore - Sunday, October 16, 2022 - link

    The Apple Watch Series 7 battery life can last up to two days, but that’s if you pass on popular features. Instead, the 18-hour battery life checked out with daily activity tracking, and always on display and a couple of phone calls answered from my wrist.

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