Where's that cancerous Pluton spyware chip debuted with Rembrandt. That AIE is fancy but FPGA finally ? But why debuting on a BGA machine which is use and throw and not on a beast like desktop AM5 socketed parts or EPYC series. No idea, what is their thinking here. But maybe looking for some of that dedicated compute blocks like Apple's bragging on how great ARM cores are doing X task because of the IP blocks on the silicon. Well I hope they crush ARM joke because Qcomm is trying so hard on this front, with the mobile focus MS already destroyed Windows with 11, and further mobile focus means worse computing standards. Even though BGA is inferior an x86 BGA is far better than any other due to sheer compatibility of software and a bit of DIY possibility.
So like still 2 years behind Apple for fanless performance and form factors... what is all this focus on "performance" when 6 watt performance is already good enough for otg computing?
AMD already matched M1 multithreading efficiency with Zen3+ Ryzen 6800U. Since M2 is still on 5nm and Zen4 mobile Strix Point is on 4nm people will see pretty soon that aside from Apple hardware accelerated apps, AMD Zen4 mobile is going to have very similar or even better efficiency. Apple M1/M2 efficiency is all being on a newer node with much greater efficiency and much greater density which allows Apple to make very wide but slower clocking chips with large dies and transistor counts. All this means that Apple chips are way more expensive but Apple doesn't care since their customers pay more for 8GB RAM and 128GB more SSD space upgrade then average PC people pay for their whole notebook. Apple will probably regain their efficiency crown when they move to 3nm.
As AMD explained, the problem with fanless is not a CPU/APU problem. It's a device manufacturer problem and the costs to make such a device requires a huge price premium on the end product. Currently on Apple has the mindshare and money to create such a device and sell it for such a huge price since Apple fans don't care about the actual specs of the product and only care about its ecosystem/lifestyle aspects.
I meant if they put an Ryzen 5 6600U in a Surface Go and down clock it to 2.4GHz, it would probably do fine for most tasks given the improved IPC. Better yet if AMD released some Rembrant-based Semprons. But it's AMD's decision to release just 3 15-watt U series SKUs that boost to 4.x GHz and aim the rest of the lineup to 28 watts and above.
But yeah, it's probably a Microsoft problem because OneDrive/indexing/anti-malware just soaks up the cycles. And hardware HEVC encode/decode probably won't be leveraged for battery efficient video editing like it is on MacBooks.
Best hope for this gen would be the upcoming AMD Mendocino APU, only quad-core Zen 2 with rumoured 2CU of RDNA2, but as a cut down 6nm version of the Aerith in the Steam Deck (that has a 4-15W TDP) if there's gonna be fanless AMD systems that's what I would bet on. It's going into the Lenovo Ideapad 1 that's currently available as a 2.6lb 11.6" or 3lb 14" fanless laptops with dual core Athlon Silver 3050e.
At this point, both AMD and Intel are extremely disappointing when it comes to competition with the M series.
The only hope is that Qualcomm with their Nuvia cores can compete with Apple Silicon. I think AMD and Intel are out and will be phased out completely in the laptop market in the next 10 years. They have no hopes of competing with Apple.
Strix Point is going to be launching on 4nm at CES in January and compete with M2 on 5nm. Then we'll get a proper Apples to AMDs comparison since 5nm and 4nm are just different TSMC N5 variants. Comparing M1 chips on 5nm with AMD chips on 7nm or Intel chips on 10nm ESF and pretending it's all about some magic Apple architecture when the most important difference between the chips efficiencies is their process node is plain wrong.
What a ridiculous statement. So you mean Windows is going to be phased out in favor of MacOS? Hardware takes a back seat to OS and cost. Apple A series has been spanking Qualcomm et al. for years, but it makes not the slightest difference to Android's dominant market share.
And it has an even higher share in terms of profit extracted from the market. I’d argue that winning in revenue and profit are more important than winning in market share.
Apple has no intent to compete with Intel or AMD, wake me up when HP and Dell are shipping their new ultra-portable notebooks with Apple-Designed ARM chips otherwise all the Apple chips are is Mac-OS specific hardware that won't do what I need it to.
"It's unclear whether the platform will use DDR5 or DDR4 memory..." The currently available "Rembrandt"/Ryzen 6000 series is already DDR5-only, seems like it would be strange for a platform to go backwards in technology. And as the article stated, so far everything Zen 4-based is only using DDR5 memory.
There is a rumor that AMD may release some Ryzen 4 chips on socket AM4. AMD reps have said it's possible but didn't confirm anything. So people are holding out hope there.
The only thing I'm worrying about is the mobile launch, AMD based laptops tends to launch slowly, the past 2 generations took their time from the official APU launch in CES up to October, which is a very long time, especially since the APUs already came 4-5 months after the Zen core release (desktop), making the whole thing silly, launching a laptop with a Zen core architecture that is one generation behind the latest Zen core used in a desktop.
AMD seems to focus more in gaming laptops, forgetting about content creation and business. Giving priority to the OEMs who will launch gaming laptops or some niche designs. I under stand business laptops doesn't care that much about being on the latest generation as the focus is a reliable and stable platform. But for creators, and hybrid usage (work + gaming), they should focus more in this area.
Gaming laptops are lower volume in general and MSI, clevo, asus, etc don't have volume requirements like Dell, Lenovo, and HP do. The bigger OEMs require a certain number of chips for their machines and AMD takes months to build up enough stock to supply that for them. It's an unfortunate but well documented issue they have.
The other big reason is that gaming laptops are great for benchmarks and benchmarks sell chips. X performance increase over X is a headline we see every single year.
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asmian - Thursday, June 9, 2022 - link
There's some continually funky spelling of "phoenix" in this article. If you want search hits maybe you should fix that. The slide has it correct...Silver5urfer - Thursday, June 9, 2022 - link
Where's that cancerous Pluton spyware chip debuted with Rembrandt. That AIE is fancy but FPGA finally ? But why debuting on a BGA machine which is use and throw and not on a beast like desktop AM5 socketed parts or EPYC series. No idea, what is their thinking here. But maybe looking for some of that dedicated compute blocks like Apple's bragging on how great ARM cores are doing X task because of the IP blocks on the silicon. Well I hope they crush ARM joke because Qcomm is trying so hard on this front, with the mobile focus MS already destroyed Windows with 11, and further mobile focus means worse computing standards. Even though BGA is inferior an x86 BGA is far better than any other due to sheer compatibility of software and a bit of DIY possibility.fmcjw - Thursday, June 9, 2022 - link
So like still 2 years behind Apple for fanless performance and form factors... what is all this focus on "performance" when 6 watt performance is already good enough for otg computing?lemurbutton - Friday, June 10, 2022 - link
I think AMD is about 6 years behind Apple in fanless performance. No way AMD can match the M1 in perf/watt until Zen6 on second gen 3nm.By then, Apple will be on M5 2nm.
sgeocla - Friday, June 10, 2022 - link
AMD already matched M1 multithreading efficiency with Zen3+ Ryzen 6800U. Since M2 is still on 5nm and Zen4 mobile Strix Point is on 4nm people will see pretty soon that aside from Apple hardware accelerated apps, AMD Zen4 mobile is going to have very similar or even better efficiency.Apple M1/M2 efficiency is all being on a newer node with much greater efficiency and much greater density which allows Apple to make very wide but slower clocking chips with large dies and transistor counts. All this means that Apple chips are way more expensive but Apple doesn't care since their customers pay more for 8GB RAM and 128GB more SSD space upgrade then average PC people pay for their whole notebook.
Apple will probably regain their efficiency crown when they move to 3nm.
t.s - Saturday, June 11, 2022 - link
Don't feed the troll.Dante Verizon - Sunday, June 12, 2022 - link
Dont waste your time talking with apple fans**sgeocla - Friday, June 10, 2022 - link
As AMD explained, the problem with fanless is not a CPU/APU problem. It's a device manufacturer problem and the costs to make such a device requires a huge price premium on the end product.Currently on Apple has the mindshare and money to create such a device and sell it for such a huge price since Apple fans don't care about the actual specs of the product and only care about its ecosystem/lifestyle aspects.
fmcjw - Friday, June 10, 2022 - link
I meant if they put an Ryzen 5 6600U in a Surface Go and down clock it to 2.4GHz, it would probably do fine for most tasks given the improved IPC. Better yet if AMD released some Rembrant-based Semprons. But it's AMD's decision to release just 3 15-watt U series SKUs that boost to 4.x GHz and aim the rest of the lineup to 28 watts and above.But yeah, it's probably a Microsoft problem because OneDrive/indexing/anti-malware just soaks up the cycles. And hardware HEVC encode/decode probably won't be leveraged for battery efficient video editing like it is on MacBooks.
lazybum131 - Tuesday, June 14, 2022 - link
Best hope for this gen would be the upcoming AMD Mendocino APU, only quad-core Zen 2 with rumoured 2CU of RDNA2, but as a cut down 6nm version of the Aerith in the Steam Deck (that has a 4-15W TDP) if there's gonna be fanless AMD systems that's what I would bet on. It's going into the Lenovo Ideapad 1 that's currently available as a 2.6lb 11.6" or 3lb 14" fanless laptops with dual core Athlon Silver 3050e.lazybum131 - Tuesday, June 14, 2022 - link
Correction, doesn't look like those Ideapad 1's are fanless after all, I swore I read somewhere they were.lemurbutton - Friday, June 10, 2022 - link
At this point, both AMD and Intel are extremely disappointing when it comes to competition with the M series.The only hope is that Qualcomm with their Nuvia cores can compete with Apple Silicon. I think AMD and Intel are out and will be phased out completely in the laptop market in the next 10 years. They have no hopes of competing with Apple.
sgeocla - Friday, June 10, 2022 - link
Strix Point is going to be launching on 4nm at CES in January and compete with M2 on 5nm. Then we'll get a proper Apples to AMDs comparison since 5nm and 4nm are just different TSMC N5 variants.Comparing M1 chips on 5nm with AMD chips on 7nm or Intel chips on 10nm ESF and pretending it's all about some magic Apple architecture when the most important difference between the chips efficiencies is their process node is plain wrong.
ABR - Saturday, June 11, 2022 - link
What a ridiculous statement. So you mean Windows is going to be phased out in favor of MacOS? Hardware takes a back seat to OS and cost. Apple A series has been spanking Qualcomm et al. for years, but it makes not the slightest difference to Android's dominant market share.Exotica - Sunday, June 12, 2022 - link
Android may have the most market share yes, but apple earns the most revenue of leading smartphone Manufacturers. https://www.counterpointresearch.com/global-smartp...And it has an even higher share in terms of profit extracted from the market. I’d argue that winning in revenue and profit are more important than winning in market share.
Flunk - Tuesday, June 14, 2022 - link
Apple has no intent to compete with Intel or AMD, wake me up when HP and Dell are shipping their new ultra-portable notebooks with Apple-Designed ARM chips otherwise all the Apple chips are is Mac-OS specific hardware that won't do what I need it to.ZoZo - Friday, June 10, 2022 - link
I know one OEM who will be all up on that Strix Point actionNextGen_Gamer - Friday, June 10, 2022 - link
"It's unclear whether the platform will use DDR5 or DDR4 memory..." The currently available "Rembrandt"/Ryzen 6000 series is already DDR5-only, seems like it would be strange for a platform to go backwards in technology. And as the article stated, so far everything Zen 4-based is only using DDR5 memory.Flunk - Tuesday, June 14, 2022 - link
There is a rumor that AMD may release some Ryzen 4 chips on socket AM4. AMD reps have said it's possible but didn't confirm anything. So people are holding out hope there.Xajel - Sunday, June 12, 2022 - link
The only thing I'm worrying about is the mobile launch, AMD based laptops tends to launch slowly, the past 2 generations took their time from the official APU launch in CES up to October, which is a very long time, especially since the APUs already came 4-5 months after the Zen core release (desktop), making the whole thing silly, launching a laptop with a Zen core architecture that is one generation behind the latest Zen core used in a desktop.AMD seems to focus more in gaming laptops, forgetting about content creation and business. Giving priority to the OEMs who will launch gaming laptops or some niche designs. I under stand business laptops doesn't care that much about being on the latest generation as the focus is a reliable and stable platform. But for creators, and hybrid usage (work + gaming), they should focus more in this area.
ragenalien - Tuesday, June 14, 2022 - link
Gaming laptops are lower volume in general and MSI, clevo, asus, etc don't have volume requirements like Dell, Lenovo, and HP do. The bigger OEMs require a certain number of chips for their machines and AMD takes months to build up enough stock to supply that for them. It's an unfortunate but well documented issue they have.The other big reason is that gaming laptops are great for benchmarks and benchmarks sell chips. X performance increase over X is a headline we see every single year.