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  • shabby - Tuesday, January 11, 2022 - link

    Please see eBay for street pricing... funny 😂
  • Ryan Smith - Wednesday, January 12, 2022 - link

    We're a serious news organization. But every now and then you have to give into the absurdity of the current situation.
  • FreckledTrout - Wednesday, January 12, 2022 - link

    LOL You have a point.
  • at_clucks - Wednesday, January 12, 2022 - link

    GPU MSRP these days is the least useful number one could post or rely on for anything. It's the homeopathy of pricing, where you dilute it's meaning until none of the original is left but somehow it's supposed to convey a message.

    Also... that 350W TDP :(.
  • Samus - Friday, January 14, 2022 - link

    I'm still struggling with my GTX970 (even in Battlefield 2042!) because I just can't justify spending $500+ on a videocard (like the 1660) that isn't even that much faster or worse, $1000+ on a videocard that's actually a compelling upgrade.

    It's ridiculous this has been the case for nearly two years.
  • Icehawk - Saturday, January 15, 2022 - link

    I had a 970 as well, after 13mos on waitlist got an evga 3080 for $929 - eesh! On the upside I got $180 on ebay for the 6yr old $329 970. Figured with the market so bad and how long the last card went I might as well spend the money.
  • Silver5urfer - Tuesday, January 11, 2022 - link

    Horrible move by Ngreedia, not surprising but expected when they started the BS of 3090 Ti.

    Nvidia hates the $700 price of the GA102 chip flagship, cheap and best card for the money to play all titles until today at 1080P with great FPS and supports Windows 7 too.

    Now this 2GB pathetic VRAM does nothing but alleviate some Ubitrash optimization at best. And 4K will still suffer as the card sees it's age. Then the whole TDP is increased, more fan speed for that chassis however it's just 9% not very high so it will handle unlike that POS 3080Ti which uses 3080 chassis for 3090 class of silicon.

    Now the mining BS, this is probably LHR ? Still the mining can be bypassed anyways. So not a big deal, however the big deal is the price gouging and stage setup for Ampere successor Lovelace. Now the price is $1000-$1200 for this card due to AIB mark up. The 3090Ti was a showcase on how they castrated the 3090 for greed and now using the better Micron chips for better cooling too and the price ? no one knows yet, maybe $1700 MSRP. Ebay and others $5000 probably since 3090 FE is $3000+

    Next wave of products this year paired with the 6% inflation would cause huge problems with DIY space. DDR5 memory price increase, PCIe5.0 price increase, new GPUs with high TDP and power more price increase, new PSUs for flagship due to rumored 500-600W TDP with new connector with sense pins. More and more trash AAA games with political baggage and censorship.

    It's really awful state tbh. Only silver lining is the best GPUs are out already if anyone can manage to get hands on and use their PC as long as possible.
  • Golgatha777 - Tuesday, January 11, 2022 - link

    Seems like an opportunity to increase the average selling price by 30-40% during a component shortage, get rid of a value part in the product stack (because why would you put your limited supply of memory on a cheaper board), and all the while provide no tangible benefit to the consumer.
  • Cygni - Tuesday, January 11, 2022 - link

    This is a luxury toy in insanely high demand, not insulin or grain. If you don't like it, don't buy it. AMD will be happy to sell you a 6500 for 299 euro instead.
  • ballsystemlord - Tuesday, January 11, 2022 - link

    What if I don't buy so that demand goes down and then we get our cost effective GPUs of old back?
  • Gigaplex - Tuesday, January 11, 2022 - link

    If you don't buy it, someone else will. Demand won't be going down for a long time.
  • Calin - Wednesday, January 12, 2022 - link

    If China clamping down _hard_ on cryptocurrency mining had basically no effect, nothing else will.
  • Kurosaki - Tuesday, January 11, 2022 - link

    Have not bought a new GPU since 2015. I have waited for the classical 3x performance for the same price, but have instead met the new same performance for 3x price. I have sought elsewhere for new hobbies and game on the switch meanwhile. Zelda botw is huuuuge!
  • michael2k - Tuesday, January 11, 2022 - link

    Have you considered relaxing? It’s just a toy; an expensive and hard to find toy.
  • Oxford Guy - Tuesday, January 11, 2022 - link

    Gaming is a multi-billion business. A great many rely on a healthy PC gaming ecosystem for their livelihoods.

    You can relax if you wish to on your old money estate but some do have to work for a living.
  • michael2k - Tuesday, January 11, 2022 - link

    SilverSurfer did not come off as someone who’s employment relied upon a robust economy built upon readily available and purchased GeForce GPUs: his use of the term Ngreedia, reference to Windows 7, trash AAA games, and Ubitrash are all suspect and highly unprofessional for someone making a living off GPUs
  • Oxford Guy - Tuesday, January 11, 2022 - link

    That’s only highly-important if you’re his biographer.
  • michael2k - Tuesday, January 11, 2022 - link

    No, it speaks of his professionalism and how seriously we should treat him. Sound like a child, get treated as one.

    As such that’s why I asked him to relax. It’s just a toy used for games, and the well monied miner (and it’s still a toy but the game is cybercurrency)
  • Oxford Guy - Wednesday, January 12, 2022 - link

    You missed the point again, continuing to rely on a fallacy. This isn’t about his character; that’s an irrelevant distraction.
  • michael2k - Wednesday, January 12, 2022 - link

    I fail to understand how I can miss the point, given you're responding to me. Essentially my post, where I asked SilverSurfer to relax, is the point. I'm saying he's over-reacting and that at the end of the day the GPU is a toy used by gamers to play games or by miners to play mining games.

    So what point did I miss? Is he not over-reacting? Are GPUs not used to play games? Are GPUs not used to mine coins? Is SilverSurfer a widely known game developer who's livelihood depends on gamers buying GPUs?

    If the last is true, why does he call NVIDIA Ngreedia? That's like biting the hand that feeds you, isn't it?
  • Oxford Guy - Thursday, January 13, 2022 - link

    Facepalm.
  • Dizoja86 - Friday, February 4, 2022 - link

    Silver5urfer is just a gamergater who you can probably find ranting about SJWs and LGBT folks on the gamespot forums. Nobody takes him seriously here, so just leave him to make a fool of himself.
  • Gigaplex - Tuesday, January 11, 2022 - link

    Who relies on their livelihood from PC gaming? In general, those selling the products. As a consumer, your livelihood doesn't rely on buying a toy.

    If you're a streamer and are earning a living wage from it, then you can afford it.
  • Oxford Guy - Wednesday, January 12, 2022 - link

    Utterly superficial analysis.
  • thestryker - Wednesday, January 12, 2022 - link

    If this was normal times I don't think the 3080 12gb or 3080 ti would have existed, but these aren't normal times. Given the stupidity of the market I don't blame Nvidia for trying to get their piece of the pie. When 3080s are selling for over $1k it makes sense they'd be annoyed that they weren't getting any of that markup, so now we have the 3080 12gb and 3080 ti which they undoubtedly charge AIBs more for.

    What I'd like to see in the future is Nvidia and AMD putting price controls into their contracts with AIBs and for AIBs to do the same with retailers. It wouldn't solve everything, but it would be an indicator that they actually care about consumers.
  • zamroni - Friday, January 14, 2022 - link

    Amd currently gets more profit per transistor from ryzen than Nvidia gets from any gpu.
    And epyc server processor even gives more profit than ryzen.
  • Hondroid65 - Tuesday, January 11, 2022 - link

    Hilarious. The average consumer(me) hasn't been able to purchase a retail GeForce graphics card for over 2 years without buying one on Craigslist,Ebay or Facebook for a 50% markup. Who is still buying all these cards that don't exist in the retail market??
  • Oxford Guy - Tuesday, January 11, 2022 - link

    I just saw an article about a ‘crypto evangelist’ who was bragging with pictures of one of his mining rooms in Utah — filled with 3080 FE cards.

    Word on the street is that they were purchased in a ‘special’ manner.

    Regardless of individual cases, it’s completely obvious that Nvidia and AMD are not at all interested in selling to gamers first and miners second. if
  • 69369369 - Tuesday, January 11, 2022 - link

    Idiots with too much time and money on their hands.
  • meacupla - Tuesday, January 11, 2022 - link

    nvidia trying to pull a fast one, and gets caught red handed.
    But it doesn't matter when crypto bros are the ones buying up all the cards anyways.
  • 69369369 - Tuesday, January 11, 2022 - link

    $¢r€w thi$ Ngr€ddy-£$$ bull$hit. I'm going to 3D print my own GPU instead, with a blackjack and hookers-themed shroud!
  • Overton - Tuesday, January 11, 2022 - link

    It's going to be a sad state for gaming when the average consumer doesn't own a current gen GPU to play the latest games in full. The same reason I've put off playing Control/Halo Infinite and other newer PC titles I only want to play them how they were designed to look.
    We are going to see Nvidia push game streaming services. Where you don't own the game can't mod it etc. Though at least we can play them.
  • Oxford Guy - Wednesday, January 12, 2022 - link

    ‘It's going to be a sad state for gaming when’

    Is that a quote from the past?
  • flyingpants265 - Thursday, January 13, 2022 - link

    Control and Halo Infinite? Haha, sounds revolutionary!
  • Joop56 - Wednesday, January 12, 2022 - link

    Eh. I'll stick to my 699 3080.
  • domboy - Wednesday, January 12, 2022 - link

    Ugh. What I really want is a cheaper 3050 (< the announced $250 msrp), or actual budget cards less than $200... aka a 3040 or 3030. Super glad I bought a 1650 before the insanity started... but my kiddos PC could really use something more powerful than the AMD APU in it :/

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