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  • Kurosaki - Monday, June 7, 2021 - link

    Brad Pitt condones this
  • yetanotherhuman - Monday, June 7, 2021 - link

    HP makes weird decisions. Who cares about the brand "HyperX"
  • limitedaccess - Monday, June 7, 2021 - link

    They're at this point likely the 3rd overall strongest brand behind Logitech and Razer in the market segments being targetted.
  • at_clucks - Monday, June 7, 2021 - link

    HP is trying to ride the wave generated by the price explosion for retail CPUs/GPUs and the resulting increased demand for OEM gaming PCs. So they needed to inject some semblance of a gaming DNA into their efforts before watching Dell or Lenovo eat their lunch.
  • Operandi - Monday, June 7, 2021 - link

    Is it just me or is everyone in competition to see who can make the ugliest DIMM heatsink?
  • GeoffreyA - Monday, June 7, 2021 - link

    It really is ugly.
  • kn00tcn - Thursday, June 24, 2021 - link

    this is a render, also a very unrealistic unlit red, nothing looks this bad in real life
  • Sharken03 - Tuesday, June 8, 2021 - link

    Fury is a cooler name than HyperX, this seems to work out nicely for Kingston.
  • Henk Poley - Friday, June 11, 2021 - link

    So after Kung Fury, we will now have King(ston) Fury again?

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