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  • Chaitanya - Saturday, July 28, 2018 - link

    Another rehash from intel and a boring upgrade to motherboard lineup.
  • damianrobertjones - Saturday, July 28, 2018 - link

    Probably with inflated pricing.
  • Maxiking - Sunday, July 29, 2018 - link

    Just like AMD 370 to 470 chipsets.
  • Chaitanya - Tuesday, July 31, 2018 - link

    Atleast with X470 you got SenseMI and Precision Boost 2. Here in case of Z390 oops Z370 oops Z270 it's just shameless rebadging to milk customers.
  • Dug - Thursday, August 2, 2018 - link

    So true.
  • bolkhov - Saturday, July 28, 2018 - link

    Still no Maximus Impact?
    Had Asus terminated ITX versions of Maximus since Z170 (Maximus Impact VIII)?
  • XabanakFanatik - Saturday, July 28, 2018 - link

    Both the Impact m-ITX and Gene m-ATX have been MIA since Z170. Very disappointing as they were teo of the highest end in their size class.

    At least there are still hiigh end options fot m-ITX from other vendors. It looks like m-ATX is going the way of the dodo despite a decent sized group of people online looking for the form factor in Z370 and X370/X470, myself included.
  • secretanchitman - Saturday, July 28, 2018 - link

    Yep you are right, no Maximus boards in Mini-ITX since Z170. I'm hoping Asus puts in Thunderbolt 3 in the Mini-ITX Z390 this time!
  • Samus - Saturday, July 28, 2018 - link

    Why are they ignoring ITX? They are just giving the market away to ASRock...maybe that's the point?
  • DanNeely - Sunday, July 29, 2018 - link

    they didn't sell enough to justify maintaining the line. Until mITX sales increase a decent amount again they probably won't be back.
  • JoeyJoJo123 - Monday, July 30, 2018 - link

    I wouldn't doubt you, but I would have thought that with the recent interest and industry trend away from full towers but towards ultra compact mini-itx cases, that people looking to build the most powerful compact PC would have a hand in making the Maximus ITX line more popular now than it has been in the past.

    I'd imagine that, like bolkhov, people looking to make a maximum power ITX PC, with the best overclock possible (given a restrained cooling setup), a maximus ITX board should be popular.

    But eh.
  • Flunk - Saturday, July 28, 2018 - link

    That's a shame.
  • Avng_202 - Saturday, July 28, 2018 - link

    To bad there Customer service is horrible...takes a week to get an automated message then another week to escalate.. then another week to get back...Been 3 weeks ... and still nothing on x470 rog board...Sorry customer service
  • utmode - Saturday, July 28, 2018 - link

    same here in Australia
  • Achaios - Sunday, July 29, 2018 - link

    You are a fool, IMO, for not buying from Amazon.

    I bought for the first time in my life a Chinese brand GPU (Palit) in spite of the horror stories of To-Get-RMA-You-Must-Ship-To-Hong-Kong only. You know why?

    Because, if you buy from Amazon you never have to deal with each brand's nonexistent or plain bad "Customer Support". At Amazon, they will replace your electronics part with a new one or take it back and refund you, within 30 days of purchase NO QUESTIONS ASKED. In addition, Amazon will replace your part or refund you if you wish, AGAIN NO QUESTIONS ASKED, within 2 or 3 years from purchase if it goes bad.

    There's no theory here. Only buy from Amazon and bever get to deal with some Hindus in a cvall center in Bombay or with Customer Support ppl who speak only Cantonese.
  • Hxx - Sunday, July 29, 2018 - link

    What happens after 30 days? Exactly.....Amazon will tell u to "suck it" but their response will be something like "please contact the manufacturer for warranty purposes" and that's where the fun begins.

    On a side note, we are getting the Maximus Extreme.which is very nice
  • Achaios - Sunday, July 29, 2018 - link

    No, you are wrong. They never tell you to contact the manufacturer. They just either replace your faulty item with a new one or they refund you. That's why you are a fool if you don't buy from Amazon.
  • SpartanJet - Monday, July 30, 2018 - link

    Ive never had them offer a refund after 30 days but I have heard of some situations where they will refund after 30 days. I can't imagine it was "no questions asked" either after 30 days please tell us your secret for post 30 day refunds.
  • Byte - Saturday, July 28, 2018 - link

    Only 6 Maximus boards? Asus getting lazy.
  • MadAd - Sunday, July 29, 2018 - link

    *yawn* and as usual we see the expected top heavy list of full size ATX boxes with barely a nod given to Micro/Mini boards for another useless oversized generation.

    When will the PC industry wake up to the fact that the ATX format is heading towards being TWENTY YEARS OLD and in recent years theyve simply lacked all vision and avoided all manner of innovation and size reduction by cranking out these same giant sizes ATX stock that only a niche of PC using consumers actually need now.
  • cmdrdredd - Sunday, July 29, 2018 - link

    These are targeted at overclockers and gamers who generally need/want more than can fit on smaller boards. need doesn't matter, it's want and personally I do NOT want cramped mini boards at all.
  • boozed - Sunday, July 29, 2018 - link

    I want a motherboard that just looks like a motherboard, where do I get one of those these days?
  • MTEK - Monday, July 30, 2018 - link

    Industrial designers gotta eat too!
  • PeachNCream - Monday, July 30, 2018 - link

    You'll have trouble finding one without purchasing something at the bottom end of the price stack, buying one with a chipset that supports a Xeon processor, or getting one that comes packaged in a pre-built non-gaming PC. Presently, if I were in the market for a computer, I'd go with the latter rather than spending the time to put together a system from individual components.
  • Mr Perfect - Monday, July 30, 2018 - link

    Meh. Just do what I do, buy a case without a window and you'll never have to see all that extra plastic, LEDs or branding.

    Now the question becomes where do you get a windowless case these days?
  • DanNeely - Monday, July 30, 2018 - link

    IF you have deep pockets, Caselabs offers no window on all their custom case designs. OTOH their ventilation has a really coarse mesh optimized for airflow with no baffles in the way, and will probably leak some illumination from frag harder lights even with fans in the way.
  • PeachNCream - Tuesday, July 31, 2018 - link

    Amazon.
  • duploxxx - Monday, July 30, 2018 - link

    6 maximus boards what a joke
  • Vanguarde - Monday, July 30, 2018 - link

    With the usual $100+ markup for the Asus name
  • peevee - Tuesday, July 31, 2018 - link

    This is insanity. There needs to be only one in each form-factor.
  • Dug - Thursday, August 2, 2018 - link

    They are missing the boat for ITX. At least there is some MATX boards.
    But 19 different boards?
    If they spent less on product marketing for all these different boards, not to mention costs in different packaging, production costs for multiple boards, testing, etc. They could probably reduce costs significantly and still make customers happy with fewer choices. No one wants to spend the time looking up all the minor differences between all these boards.

    If anything make a "I want the newest features, but don't want all the gaming extravaganza to go along with it" motherboard.
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