"As for ASUS, the new “AREZ” brand supersedes the previous vendor-agnostic branding of “Republic of Gamers” " -------------------------------------------------------------------- As for anyone else, feel free to use the new Vendor-Specific branding of "Radeons of Gaming" or R.O.G.
Thanks for letting me start the day with a smile friend :) As for Are.zzzzz as long as I have a choice, having a choice drives innovation and (hopefully) keeps prices in check.
not like Ngreedia does not already do everything in its power scorched earth policy.
minimum component selection, forced purchase for something the market has better solutions for that cost basically nothing (such as freesync etc) never admit to screwing up when they knew full well they were in the wrong (4gb card that only actually has 3.5gb at full speed, the use of DDR generations after competition sorted out the kinks, the last one to switch to lead free solder) do everything they can to screw competition who already had a design that worked but they do not want to support others and also expect no one else to play in the same sandbox (no matter who paid the bill in the first place, such as tessellation) at every opportunity will put a monkey wrench into the gears to make sure they always appear faster than they actually are instead of just being faster.
Why people keep feeding this cancer they call Nvidia with $$$$$$$$$$$ is well beyond my understanding, they are last to the race and yet want a front row seat and will stomp around like a child when they do not get their way.
big bully that wants everything handed to them but wants to give nothing in return.
bunch of putzes that are in control of Nvidia, MSFT these days, big business does not or at least should not mean being the biggest douches to ensure $$$$$$$$$$ no matter the damage one is doing.
no ethics, no principles for anything but lining their pockets no matter who they screw to get there.
I have not purchased any Nvidia anything for well over a decade and do my best to argue with folks on the virtues of why they should be buying Radeon instead, at least AMD does not go out of their way to screw everyone over, they just try to do what they can, where they can and very much believe in open source (usually make little if any profit from it...it is called giving back) vs Nvidia only believing in closed source gots to make $$$$$ of it ways.
I'd be quite happy if I could find a manufacturer that still used lead based solder. It was stronger, doesn't develop tin whiskers, and held up to heat better.
> Why people keep feeding this cancer they call Nvidia
Well, neural network frameworks like Tensorflow and friends currently only support Nvidia CUDA, so there's that. AMD support is meant to be coming some time, but for now you need an Nvidia GPU if you want to do any deep learning work. I know, it sucks, but we don't have a choice yet.
"forced purchase for something the market has better solutions for that cost basically nothing (such as freesync etc)"
For this example though freesync came out later and gsync has better performance in head to head comparisons. May not be worth the price but the advantage is there theoretically.
at the framerates that matter... they're essentially same. IDK why anyone *needs* gsync at 144 Hz if the card is already capable of pushing 90-100+ fps...
I fail to see how it is consumer unfriendly for board partners that choose to offer both NVIDIA and AMD cards to brand the NVIDIA gaming offerings differently from the AMD gaming offerings. It makes no difference for well-informed consumers and it is a positive for less informed consumers who may otherwise be ignorant of the difference between an NVIDIA offering and an AMD offering. They would apply the reputation of the brand to both with no discretion. Now the reputation of each brand stands on its own, so the consumer wins.
It's perhaps a negative for AMD because their products have smaller market share and so AMD offerings will have to build their own gaming brands rather than piggy backing on the sales of NVIDIA cards within the brands (it doesn't matter if the original cards in the brand were AMD cards. At the moment the reputations of the brands are set primarily by the NVIDIA products and that has been the case since 2014). But that's not an uncompetitive situation, as AMD's access to the market is not being reduced in any way. In fact it's the opposite of uncompetitive. It's a more open competition. Obviously AMD would not like to have that right now.
AIB's are forbidden from using the word 'gaming' ANYWHERE in marketing or text on non-nVidia products. The AIB's were forced to create new brands for AMD products, which means they would have to spend twice as much on marketing. NOBODY that likes gaming should be in favor of GPP. It is bad for everybody except nVidia.
They can put "gaming" on the box, but their "premiere gaming brand must only be aligned with GeForce". So basically all the well-known AIB's top gaming brands with long history's and market power CAN'T be used for AMD products anymore. Instead they get new brands no one has ever heard of. How does that sound fair to you???
As if anyone buys a GTX1080Ti ROG STRIX because its an ROG, and not because its a 1080TI or has the STRIX cooling...
C'mon with this fanboy crap.
If anything this can be consumer friendly by having them brand the AMD parts and Monitors that support AMD Freesync differently from Nvidia and the monitors that support GSync, making it so figuring out which goes with which is done in the title.
True. You buy ROG because it's a top of the line GPU with a good cooler. The fact that you know that doesn't mean everyone does. Also if you just don't feel like keeping up with the latest GPU tech you just go out and buy a ROG. So you DO buy a ROG because it's a ROG. It's a gaming brand and by now everyone knows you will get what you need if you buy a ROG.
On the second point you are way off. GSync and Freesync are already marked on every product using it so matching that is no problem. Also Nvidia GPU already says Nvidia on it so why does ROG have to mean the same thing now? If you want Nvidia you buy Nvidia If you want a good GPU you buy ROG (or at least you used to). Now there are two names describing one product ROG=Nvidia. That's not consumer friendly that's just confusing. 2 million different Nvidia brands for no good reason (and sadly by forcing that you also get 2 million AMD brands). Before if you couldn't tell the difference (or just didn't care) between Nvidia and AMD you just bought a ROG. Now buying a ROG means buying Nvidia. It's a way to F every competitor without spending a dime and you can sue everyone who isn't on board or just not supply them with stock.
They can put "gaming" on the box, but their "premiere gaming brand must only be aligned with GeForce"
Nonsense. Did you pull this quote out of thin air? There's nothing that says their premiere gaming brand must be aligned with GeForce, only that any gaming brand aligned with GeForce must be exclusively GeForce and not also be aligned with a competitor.
There is not. But their premiere gaming brand was used for both products before the GPP so if they booted out Nvidia to put it in it's own brand before signing the GPP that might work. After signing the GPP Nvidia might have legal basis if they get kicked of the established brand. Ergo Nvidia gets the name they have been using so far and everyone else can go F themselves.
"There is not." "After signing the GPP Nvidia might have legal basis if they get kicked of the established brand."
Firstly, those two statements seem to contradict each other. Secondly the second statement seems to be pure speculation, and speculation that contradicts the evidence we have. What we know is that the terms of the agreement say that NVIDIA products must be offered in a brand exclusively aligned with NVIDIA. People can try to spin this to mean that NVIDIA must get the established brand any way they want, but all of those ways are wrong, no matter how many times or how many different ways it is done.
In actuality the whole controversy about the GPP is nothing but an AMD attempt to get their name in the minds of gaming enthusiasts. They went around to technology sites and shopped around this story to try to brew some controversy. Then they got to "respond" to the controversy with a blog post, resulting in far more attention among the technology press and gamers' consciousness than they could possibly garner from their products, as their current products aren't anything anyone gets excited about and they won't have anything new to talk about for another year. It's a brilliant PR move. If only they were as good at making GPUs...
AMD isn't going to be suing NVIDIA, because there's nothing to sue over. The board partners are not being "bullied", and the company that the board partners are more likely to be getting annoyed at in this whole thing is AMD because AMD is trying to drag the board partners into its PR circus. I am sure they too would much rather AMD come out with an actual product that would sell well to gamers.
I "like" how you left out all the explanation and just went with: "those two statements seem to contradict each other". The reason it's speculation is because Nvidia is not willing to make anything clear or TRANSPARENT. But the fact remains. Nvidia cards were already aligned with the gaming brand and now the brand has to be EXCLUSIVELY aligned with Nvidia. Excluding all others from established brands. You've already read my guess, now YOU tell ME what will happen if a partner doesn't do that.
"I "like" how you left out all the explanation and just went with: "those two statements seem to contradict each other"."
What explanation? Your speculation is not an explanation.
"The reason it's speculation is because Nvidia is not willing to make anything clear or TRANSPARENT. But the fact remains."
Fact without facts, an interesting concept. The reason any conspiracy theory exists is because it's very hard to prove a negative. I can't prove you didn't invent a cure for cancer. I can't prove there isn't some secret and evil threat by NVIDIA to exact revenge on any board partner that doesn't fall in line. It's not normal for companies to publicly release the actual legal documents of their agreements. It's entirely normal that neither NVIDIA nor the board partners want to talk about it. NVIDIA did make a statement on the issue and they explicitly denied what you keep repeating over and over in your speculation. The only reason anyone is questioning it is because AMD is telling people they should and because they don't really know better. What I can do is point out that NVIDIA doesn't need to use any such tactic as the wording you are claiming, as any sensible board partner will happily choose to put its supplier that accounts for over three quarters of its revenue in the product segment into its most established brand. NVIDIA probably only needs to use a small amount of incentivization to encourage the board partners to separate their brands to begin with. It costs some money and it's a pain in the ass for them, but if they are getting something in return for it I doubt they mind it being done all that much. They can still sell both NVIDIA and AMD cards. The downside is they have to manage two separate gaming brands now. The upside is that they get help from NVIDIA to manage the NVIDIA-aligned gaming brand. Board partners are not losing out. Consumers are not losing out. The only one losing out is AMD, but not because anything unfair is being done to them, only because their products, which are less prestigious among the majority of PC gamers at the moment, are being more visibly separated from NVIDIA's products, which are more prestigious.
"Excluding all others from established brands."
That statement is simply not true. It's false. No matter how many times you repeat it, from the information we have that is not how the GPP works.
All we have officially is the NVIDIA blog post. Anything else is speculation (as those who knwo the specifics aren't talking). It's pretty much all vague marketing speak, mainly about things you'd expect them to be doing already.
"The program isn’t exclusive. Partners continue to have the ability to sell and promote products from anyone." is vague. Partners obviously can still sell and promote other products from others if NVIDIA demands a specific partner brand to themselves. Those brands do have value.
So, if NVIDIA are demanding exclusive access to partner brands (which neither you nor I know), then it is unfair on AMD, and disadvantages AMD. That in turn reduces competition, which is not good for the consumer.
What is suspicious (other than the rumours) is why NVIDIA felt the need to announce the program at all. It they seem to offer in their blog post is, as I mentioned earlier, what you would expect them to already offer their partners. Why the announcement?
>>What explanation? Your speculation is not an explanation.<<
I explained why and how i think Nvidia is getting the premier brand. They never said they have to be aligned with the premier, well established brand, but they did say a brand associated with Nvidia must be EXCLUSIVELY(=excluding all others) used for Nvidia. And they can argue prior use of the established brand to promote Nvidia products and therefore that brand must be used for them EXCLUSIVELY.
How many people share your account? This is from your comment: "any gaming brand aligned with GeForce must be exclusively GeForce and not also be aligned with a competitor."
Exclusivity means excluding all others and that is a fact. Brands are already aligned with Nvidia and now that must be exclusive, even you said as much and that is the fact i was referring too. As far as i know that is something even Nvidia has acknowledged, yet you claim it isn't fact and keep pushing a conspiracy theory. WTF?!?!
I don't know if you are interested in continuing this discussion. If you are my next comment will be short and back to basics so we can maybe find some common ground. So far all you've said is:"Conspiracy theory" and "Not true"
That's what branding used to ensure. You establish a brand with good products and that brand will be associated with good products. Now, thanks to GPP, that brand is exclusive to Nvidia. Ringing any monopoly bells?
Between the anticompetitive practices, the bloated Windows drivers (and the necessity of having extra junkware 'GeForce Experience' installed to get automatic updates) and the total asshattery of Nvidia to the entire open source community, why is anybody buying them any more, let alone 3/4 of GPU sales?!
Once my 970 inevitably blows up (every other Nvidia card I've owned since 1998 has...) I'll still buy AMD even if they give me half the performance for the price.
because nvidia makes by FAR the better product. until AMD decides to step up their game and not release a card that is inferior to a now almost 3 year old product , there is nothing to be done. And if pricing keeps going down and Volta comes out for gamers, then i can see a very dark future for the folks at radeon
AMD is only lacking software optimizations. Thanks to Nvidia and people like you they are not getting them. The raw hardware power is there you just need to find programmers that are willing to make use of it and not just go: "CUDA is the best, let's use that, everyone's doing it!!"
Does anyone actually care what marketing name, brand, or lineup companies like Asus slap on their cards?
Personally, I don't care if it's ROG, AREZ, STRIX, ACX, FTW, or whatever other crap they slap on the name. I care about specs, price, and manufacturer. There are so many card variants now that names mean nothing to me. I don't care if ROG is Nvidia-only and AREZ is AMD-only -- I just care that the card is made by Asus and has certain specs to it.
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JoeyJoJo123 - Thursday, April 19, 2018 - link
GO TEAM GREEN! GO TEAM GREEN! GO TEAM GREEN! /sಬುಲ್ವಿಂಕಲ್ ಜೆ ಮೂಸ್ - Thursday, April 19, 2018 - link
"As for ASUS, the new “AREZ” brand supersedes the previous vendor-agnostic branding of “Republic of Gamers” "--------------------------------------------------------------------
As for anyone else, feel free to use the new Vendor-Specific branding of "Radeons of Gaming" or R.O.G.
See that Team Green, we can all be A$$holes!
Enjoy
invinciblegod - Thursday, April 19, 2018 - link
That really only damages Asus though.ಬುಲ್ವಿಂಕಲ್ ಜೆ ಮೂಸ್ - Thursday, April 19, 2018 - link
Damages ASUS?How? "Radeons of Gaming" is not an ASUS Brand
Gunbuster - Thursday, April 19, 2018 - link
Name falls flat for me. No time to market test or does AREZ have some secret super appeal to the APAC markets?Achaios - Thursday, April 19, 2018 - link
"ARES" is the ROG trademark so they had to differentiate it a bit to "AREZ".CaedenV - Thursday, April 19, 2018 - link
AREZ... is this pronounced like a narcoleptic pirate? ARE!... ZZzzzzzWatcherCK - Thursday, April 19, 2018 - link
Thanks for letting me start the day with a smile friend :)As for Are.zzzzz as long as I have a choice, having a choice drives innovation and (hopefully) keeps prices in check.
Dragonstongue - Thursday, April 19, 2018 - link
not like Ngreedia does not already do everything in its power scorched earth policy.minimum component selection, forced purchase for something the market has better solutions for that cost basically nothing (such as freesync etc)
never admit to screwing up when they knew full well they were in the wrong (4gb card that only actually has 3.5gb at full speed, the use of DDR generations after competition sorted out the kinks, the last one to switch to lead free solder)
do everything they can to screw competition who already had a design that worked but they do not want to support others and also expect no one else to play in the same sandbox (no matter who paid the bill in the first place, such as tessellation)
at every opportunity will put a monkey wrench into the gears to make sure they always appear faster than they actually are instead of just being faster.
Why people keep feeding this cancer they call Nvidia with $$$$$$$$$$$ is well beyond my understanding, they are last to the race and yet want a front row seat and will stomp around like a child when they do not get their way.
big bully that wants everything handed to them but wants to give nothing in return.
bunch of putzes that are in control of Nvidia, MSFT these days, big business does not or at least should not mean being the biggest douches to ensure $$$$$$$$$$ no matter the damage one is doing.
no ethics, no principles for anything but lining their pockets no matter who they screw to get there.
I have not purchased any Nvidia anything for well over a decade and do my best to argue with folks on the virtues of why they should be buying Radeon instead, at least AMD does not go out of their way to screw everyone over, they just try to do what they can, where they can and very much believe in open source (usually make little if any profit from it...it is called giving back) vs Nvidia only believing in closed source gots to make $$$$$ of it ways.
06GTOSC - Thursday, April 19, 2018 - link
I'd be quite happy if I could find a manufacturer that still used lead based solder. It was stronger, doesn't develop tin whiskers, and held up to heat better.r3loaded - Thursday, April 19, 2018 - link
> Why people keep feeding this cancer they call NvidiaWell, neural network frameworks like Tensorflow and friends currently only support Nvidia CUDA, so there's that. AMD support is meant to be coming some time, but for now you need an Nvidia GPU if you want to do any deep learning work. I know, it sucks, but we don't have a choice yet.
invinciblegod - Thursday, April 19, 2018 - link
"forced purchase for something the market has better solutions for that cost basically nothing (such as freesync etc)"For this example though freesync came out later and gsync has better performance in head to head comparisons. May not be worth the price but the advantage is there theoretically.
darckhart - Thursday, April 19, 2018 - link
at the framerates that matter... they're essentially same. IDK why anyone *needs* gsync at 144 Hz if the card is already capable of pushing 90-100+ fps...T1beriu - Thursday, April 19, 2018 - link
AREZ - ARES - GOD OF WAR.Yojimbo - Thursday, April 19, 2018 - link
I fail to see how it is consumer unfriendly for board partners that choose to offer both NVIDIA and AMD cards to brand the NVIDIA gaming offerings differently from the AMD gaming offerings. It makes no difference for well-informed consumers and it is a positive for less informed consumers who may otherwise be ignorant of the difference between an NVIDIA offering and an AMD offering. They would apply the reputation of the brand to both with no discretion. Now the reputation of each brand stands on its own, so the consumer wins.It's perhaps a negative for AMD because their products have smaller market share and so AMD offerings will have to build their own gaming brands rather than piggy backing on the sales of NVIDIA cards within the brands (it doesn't matter if the original cards in the brand were AMD cards. At the moment the reputations of the brands are set primarily by the NVIDIA products and that has been the case since 2014). But that's not an uncompetitive situation, as AMD's access to the market is not being reduced in any way. In fact it's the opposite of uncompetitive. It's a more open competition. Obviously AMD would not like to have that right now.
Stuka87 - Thursday, April 19, 2018 - link
AIB's are forbidden from using the word 'gaming' ANYWHERE in marketing or text on non-nVidia products. The AIB's were forced to create new brands for AMD products, which means they would have to spend twice as much on marketing. NOBODY that likes gaming should be in favor of GPP. It is bad for everybody except nVidia.ViRGE - Thursday, April 19, 2018 - link
"AIB's are forbidden from using the word 'gaming' ANYWHERE in marketing or text on non-nVidia products."Er, we're looking at the same pictures, right?
https://images.anandtech.com/doci/12664/Arez_Strix...
That's clearly the phrase "Gaming graphics card" in fairly large print on Asus's box. So that claim doesn't seem right?
Cooe - Thursday, April 19, 2018 - link
They can put "gaming" on the box, but their "premiere gaming brand must only be aligned with GeForce". So basically all the well-known AIB's top gaming brands with long history's and market power CAN'T be used for AMD products anymore. Instead they get new brands no one has ever heard of. How does that sound fair to you???Sttm - Thursday, April 19, 2018 - link
Market Power? LOL.As if anyone buys a GTX1080Ti ROG STRIX because its an ROG, and not because its a 1080TI or has the STRIX cooling...
C'mon with this fanboy crap.
If anything this can be consumer friendly by having them brand the AMD parts and Monitors that support AMD Freesync differently from Nvidia and the monitors that support GSync, making it so figuring out which goes with which is done in the title.
OneOkami - Friday, April 20, 2018 - link
"As if anyone buys a GTX1080Ti ROG STRIX because its an ROG, and not because its a 1080TI or has the STRIX cooling..."If that's how you feel about it would you care to explain to me why NVIDIA even bothered with such a things as GPP in the first place, then?
SleepyFE - Friday, April 20, 2018 - link
True. You buy ROG because it's a top of the line GPU with a good cooler. The fact that you know that doesn't mean everyone does. Also if you just don't feel like keeping up with the latest GPU tech you just go out and buy a ROG. So you DO buy a ROG because it's a ROG. It's a gaming brand and by now everyone knows you will get what you need if you buy a ROG.On the second point you are way off. GSync and Freesync are already marked on every product using it so matching that is no problem. Also Nvidia GPU already says Nvidia on it so why does ROG have to mean the same thing now? If you want Nvidia you buy Nvidia If you want a good GPU you buy ROG (or at least you used to). Now there are two names describing one product ROG=Nvidia. That's not consumer friendly that's just confusing. 2 million different Nvidia brands for no good reason (and sadly by forcing that you also get 2 million AMD brands). Before if you couldn't tell the difference (or just didn't care) between Nvidia and AMD you just bought a ROG. Now buying a ROG means buying Nvidia. It's a way to F every competitor without spending a dime and you can sue everyone who isn't on board or just not supply them with stock.
Yojimbo - Thursday, April 19, 2018 - link
They can put "gaming" on the box, but their "premiere gaming brand must only be aligned with GeForce"Nonsense. Did you pull this quote out of thin air? There's nothing that says their premiere gaming brand must be aligned with GeForce, only that any gaming brand aligned with GeForce must be exclusively GeForce and not also be aligned with a competitor.
SleepyFE - Friday, April 20, 2018 - link
There is not. But their premiere gaming brand was used for both products before the GPP so if they booted out Nvidia to put it in it's own brand before signing the GPP that might work. After signing the GPP Nvidia might have legal basis if they get kicked of the established brand. Ergo Nvidia gets the name they have been using so far and everyone else can go F themselves.Yojimbo - Saturday, April 21, 2018 - link
"There is not.""After signing the GPP Nvidia might have legal basis if they get kicked of the established brand."
Firstly, those two statements seem to contradict each other. Secondly the second statement seems to be pure speculation, and speculation that contradicts the evidence we have. What we know is that the terms of the agreement say that NVIDIA products must be offered in a brand exclusively aligned with NVIDIA. People can try to spin this to mean that NVIDIA must get the established brand any way they want, but all of those ways are wrong, no matter how many times or how many different ways it is done.
In actuality the whole controversy about the GPP is nothing but an AMD attempt to get their name in the minds of gaming enthusiasts. They went around to technology sites and shopped around this story to try to brew some controversy. Then they got to "respond" to the controversy with a blog post, resulting in far more attention among the technology press and gamers' consciousness than they could possibly garner from their products, as their current products aren't anything anyone gets excited about and they won't have anything new to talk about for another year. It's a brilliant PR move. If only they were as good at making GPUs...
AMD isn't going to be suing NVIDIA, because there's nothing to sue over. The board partners are not being "bullied", and the company that the board partners are more likely to be getting annoyed at in this whole thing is AMD because AMD is trying to drag the board partners into its PR circus. I am sure they too would much rather AMD come out with an actual product that would sell well to gamers.
SleepyFE - Saturday, April 21, 2018 - link
I "like" how you left out all the explanation and just went with: "those two statements seem to contradict each other".The reason it's speculation is because Nvidia is not willing to make anything clear or TRANSPARENT. But the fact remains. Nvidia cards were already aligned with the gaming brand and now the brand has to be EXCLUSIVELY aligned with Nvidia. Excluding all others from established brands. You've already read my guess, now YOU tell ME what will happen if a partner doesn't do that.
Yojimbo - Sunday, April 22, 2018 - link
"I "like" how you left out all the explanation and just went with: "those two statements seem to contradict each other"."What explanation? Your speculation is not an explanation.
"The reason it's speculation is because Nvidia is not willing to make anything clear or TRANSPARENT. But the fact remains."
Fact without facts, an interesting concept. The reason any conspiracy theory exists is because it's very hard to prove a negative. I can't prove you didn't invent a cure for cancer. I can't prove there isn't some secret and evil threat by NVIDIA to exact revenge on any board partner that doesn't fall in line. It's not normal for companies to publicly release the actual legal documents of their agreements. It's entirely normal that neither NVIDIA nor the board partners want to talk about it. NVIDIA did make a statement on the issue and they explicitly denied what you keep repeating over and over in your speculation. The only reason anyone is questioning it is because AMD is telling people they should and because they don't really know better. What I can do is point out that NVIDIA doesn't need to use any such tactic as the wording you are claiming, as any sensible board partner will happily choose to put its supplier that accounts for over three quarters of its revenue in the product segment into its most established brand. NVIDIA probably only needs to use a small amount of incentivization to encourage the board partners to separate their brands to begin with. It costs some money and it's a pain in the ass for them, but if they are getting something in return for it I doubt they mind it being done all that much. They can still sell both NVIDIA and AMD cards. The downside is they have to manage two separate gaming brands now. The upside is that they get help from NVIDIA to manage the NVIDIA-aligned gaming brand. Board partners are not losing out. Consumers are not losing out. The only one losing out is AMD, but not because anything unfair is being done to them, only because their products, which are less prestigious among the majority of PC gamers at the moment, are being more visibly separated from NVIDIA's products, which are more prestigious.
"Excluding all others from established brands."
That statement is simply not true. It's false. No matter how many times you repeat it, from the information we have that is not how the GPP works.
Tams80 - Sunday, April 22, 2018 - link
All we have officially is the NVIDIA blog post. Anything else is speculation (as those who knwo the specifics aren't talking). It's pretty much all vague marketing speak, mainly about things you'd expect them to be doing already."The program isn’t exclusive. Partners continue to have the ability to sell and promote products from anyone." is vague. Partners obviously can still sell and promote other products from others if NVIDIA demands a specific partner brand to themselves. Those brands do have value.
So, if NVIDIA are demanding exclusive access to partner brands (which neither you nor I know), then it is unfair on AMD, and disadvantages AMD. That in turn reduces competition, which is not good for the consumer.
What is suspicious (other than the rumours) is why NVIDIA felt the need to announce the program at all. It they seem to offer in their blog post is, as I mentioned earlier, what you would expect them to already offer their partners. Why the announcement?
SleepyFE - Sunday, April 22, 2018 - link
>>What explanation? Your speculation is not an explanation.<<I explained why and how i think Nvidia is getting the premier brand. They never said they have to be aligned with the premier, well established brand, but they did say a brand associated with Nvidia must be EXCLUSIVELY(=excluding all others) used for Nvidia. And they can argue prior use of the established brand to promote Nvidia products and therefore that brand must be used for them EXCLUSIVELY.
How many people share your account? This is from your comment: "any gaming brand aligned with GeForce must be exclusively GeForce and not also be aligned with a competitor."
Exclusivity means excluding all others and that is a fact. Brands are already aligned with Nvidia and now that must be exclusive, even you said as much and that is the fact i was referring too.
As far as i know that is something even Nvidia has acknowledged, yet you claim it isn't fact and keep pushing a conspiracy theory. WTF?!?!
I don't know if you are interested in continuing this discussion. If you are my next comment will be short and back to basics so we can maybe find some common ground. So far all you've said is:"Conspiracy theory" and "Not true"
SleepyFE - Saturday, April 28, 2018 - link
OK. I'm done good luck to all.Flunk - Thursday, April 19, 2018 - link
I don't care what branding is on my video card as long as it's a good card.SleepyFE - Friday, April 20, 2018 - link
That's what branding used to ensure. You establish a brand with good products and that brand will be associated with good products. Now, thanks to GPP, that brand is exclusive to Nvidia. Ringing any monopoly bells?Azurael - Thursday, April 19, 2018 - link
Between the anticompetitive practices, the bloated Windows drivers (and the necessity of having extra junkware 'GeForce Experience' installed to get automatic updates) and the total asshattery of Nvidia to the entire open source community, why is anybody buying them any more, let alone 3/4 of GPU sales?!Once my 970 inevitably blows up (every other Nvidia card I've owned since 1998 has...) I'll still buy AMD even if they give me half the performance for the price.
Hxx - Thursday, April 19, 2018 - link
because nvidia makes by FAR the better product. until AMD decides to step up their game and not release a card that is inferior to a now almost 3 year old product , there is nothing to be done. And if pricing keeps going down and Volta comes out for gamers, then i can see a very dark future for the folks at radeonSleepyFE - Friday, April 20, 2018 - link
AMD is only lacking software optimizations. Thanks to Nvidia and people like you they are not getting them. The raw hardware power is there you just need to find programmers that are willing to make use of it and not just go: "CUDA is the best, let's use that, everyone's doing it!!"BigDragon - Monday, April 23, 2018 - link
Does anyone actually care what marketing name, brand, or lineup companies like Asus slap on their cards?Personally, I don't care if it's ROG, AREZ, STRIX, ACX, FTW, or whatever other crap they slap on the name. I care about specs, price, and manufacturer. There are so many card variants now that names mean nothing to me. I don't care if ROG is Nvidia-only and AREZ is AMD-only -- I just care that the card is made by Asus and has certain specs to it.