One thing I've noticed about apple watches in general, they're typically worn by people in their 50s. My sample is from about 2k+ clients a year, so take that for what it's worth. I just think it's funny because Apple's products are generally predicated on being the "cool" option, but this watch doesn't appeal to the same crowd of Starbucks-sipping, snapchat-surfing, macbook air-toting millennials.
I will probably take this with a massive grain of salt as I literally see the opposite here in silicon valley. The majority of apple watch users that i've seen have been in the 20-30 age range. I have maybe seen 1-2 users 40+
34, Apple Watch, graduated from a Pebble. Kind of miss the durability, otherwise love the Apple Watch. Wife is 33, has a Watch too. Haven't seen a single person in their 50's with one. Most older people laugh at it, and wear nice looking traditional watches. I know some in their 40's but nobody in their 50's.
I've seen a few younger people with fitbits, but those are kind of vanishing as the faddishness of fitness bands has started to wear thin already and they end up laying on dressers all day instead. However, more full-featured smart watch platforms do appear to be the domain of older people from my limited personal experience. Yes, many older people wear conventional, nice looking watches (men in particular as its a status symbol and one of only a few pieces of socially accepted jewelry that fit into male fashion). I think there's a divergent pair of watch wearing groups among the elderly. Those that are more bling-seeking sorts who tend to be a bit on the gaudy side of fashion are the ones that also seem willing to purchase a smart watch. The more conservative dressing sorts that slip into the classic nicely dressed attire commonly seen among the wealthy of 30 years ago lean away from device-based watches and opt for subdued jewelry-like conventional watches. Because of that, I think it's hard to just look at the elderly in general and say they as a group are the target audience for Apple's Watch. You also can't discount the outliers who are in their early 30s that are dealing with children and family life that's bringing up subconscious fears of being tech-stagnant like their parents. Those sorts will most certainly be fewer in numbers, but the ones that do exist will be voracious in seeking out ways to feel as if they're keeping up with technology and societal changes. The cost of a smart watch is a pretty small price to pay in order to get some temporary relief and to have a conversation piece that can start chatter in their workplaces.
Actually its more about price point and functionality.
The most of the people I see with Apple watch are 40+, comfortable with tech but not cutting edge - and have a lot of money. They can afford an extra device that is more about personal style than necessity.
ON the other hand, almost everyone I have seen with Samsing Gear S and similar "proper phonewatch" are in their 20s or early 30s and are much more the tech early adopted type.
There are "elderly" folks out there that embrace technology. This 67 year old "granny" who is also a fitness instructor, personal trainer and cyclist who rides about 150 miles a week is in love with her new Apple Watch. Heading to the Canadian Rockies, Switzerland and New Zealand in the next eight months on cycle tours. Give me my Garmin 810, iPad Mini, iPhone 6s and I am off and running. Don't count us "old" folks out, we aren't sitting on the couch knitting. We LOVE the convenience of the new technology!
I don't think anyone's mentioned physical activities beyond my brief comment about fitness monitors and their waning popularity and that comment didn't imply even the disinterested owners of the aforementioned were somehow turning into couch potatoes as a consequence of not finding any use in having purchased something like a fitbit. Furthermore, no one is discounting older consumers. We have disposable income, have long since emptied our nests, and are busy seeking out ways to keep ourselves active, distracted, and entertained (well some of us anyway). I think the discussion points above are meant to make observations about the market segments to which smart watches appeal and why rather than delve into the lifestyles of each individual consumer.
-- Furthermore, no one is discounting older consumers. We have disposable income, have long since emptied our nests, and are busy seeking out ways to keep ourselves active, distracted, and entertained (well some of us anyway).
you've expressed the observation of the general trend on income concentration. it used to be that kids spent their money on toys because they could. these days most excess/disposable income rests with the 1%, who are, despite what some press organs spew, mostly angry old white men; aka Trumpers. in order to separate them from their moolah, ever more clever gadgets will be put on offer. mass consumption no longer drives the economy, but rather varigated consumption of the elite. get used to it.
That seems to be just you. I've seen tons of young people wearing them where I live. They re also really popular with the doctors and nurses I work alongside.
The integrated Health features have created the earlier adopters as those 50+. More and more fitness solutions will draw that dynamic down to the 25-50 age range when Apple releases the second revision of the Apple Watch.
Combine the new watchOS 3.0 features as the Smart Home/Car integration expand then people will start to see the n-tier capacities built into the Apple Ecosystem, thus they'll buy the new watch this Fall.
I've seen a few 40-something and 50-somethings here with Watch, not to mention plenty of older celebrities that wear it whether for the look or advertising (Colbert I think?). Can't say any of my 30-something friends have one...
PR is a pretty weird space tho, I'm willing to bet iPhones still outnumber Android devices here, which makes it weirder that I haven't seen more of Watch. Are there public sales numbers on Watch? Curious how it's doing...
That all looks so ugly. What has happened to Apple, it has totally lost its mojo. The iPhone 6S is the most disappointing phone I have ever bought, unlike the S7 Edge which is incredible
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erikiksaz - Tuesday, June 14, 2016 - link
One thing I've noticed about apple watches in general, they're typically worn by people in their 50s. My sample is from about 2k+ clients a year, so take that for what it's worth. I just think it's funny because Apple's products are generally predicated on being the "cool" option, but this watch doesn't appeal to the same crowd of Starbucks-sipping, snapchat-surfing, macbook air-toting millennials.sc14s - Tuesday, June 14, 2016 - link
I will probably take this with a massive grain of salt as I literally see the opposite here in silicon valley. The majority of apple watch users that i've seen have been in the 20-30 age range. I have maybe seen 1-2 users 40+Samus - Tuesday, June 14, 2016 - link
34, Apple Watch, graduated from a Pebble. Kind of miss the durability, otherwise love the Apple Watch. Wife is 33, has a Watch too. Haven't seen a single person in their 50's with one. Most older people laugh at it, and wear nice looking traditional watches. I know some in their 40's but nobody in their 50's.damianrobertjones - Tuesday, June 14, 2016 - link
I only know 1 person, where I work, with the Apple watch... The MD who's over 50. :)BrokenCrayons - Tuesday, June 14, 2016 - link
I've seen a few younger people with fitbits, but those are kind of vanishing as the faddishness of fitness bands has started to wear thin already and they end up laying on dressers all day instead. However, more full-featured smart watch platforms do appear to be the domain of older people from my limited personal experience. Yes, many older people wear conventional, nice looking watches (men in particular as its a status symbol and one of only a few pieces of socially accepted jewelry that fit into male fashion). I think there's a divergent pair of watch wearing groups among the elderly. Those that are more bling-seeking sorts who tend to be a bit on the gaudy side of fashion are the ones that also seem willing to purchase a smart watch. The more conservative dressing sorts that slip into the classic nicely dressed attire commonly seen among the wealthy of 30 years ago lean away from device-based watches and opt for subdued jewelry-like conventional watches. Because of that, I think it's hard to just look at the elderly in general and say they as a group are the target audience for Apple's Watch. You also can't discount the outliers who are in their early 30s that are dealing with children and family life that's bringing up subconscious fears of being tech-stagnant like their parents. Those sorts will most certainly be fewer in numbers, but the ones that do exist will be voracious in seeking out ways to feel as if they're keeping up with technology and societal changes. The cost of a smart watch is a pretty small price to pay in order to get some temporary relief and to have a conversation piece that can start chatter in their workplaces.Osamede - Wednesday, June 15, 2016 - link
Actually its more about price point and functionality.The most of the people I see with Apple watch are 40+, comfortable with tech but not cutting edge - and have a lot of money. They can afford an extra device that is more about personal style than necessity.
ON the other hand, almost everyone I have seen with Samsing Gear S and similar "proper phonewatch" are in their 20s or early 30s and are much more the tech early adopted type.
Azryder - Tuesday, June 14, 2016 - link
There are "elderly" folks out there that embrace technology. This 67 year old "granny" who is also a fitness instructor, personal trainer and cyclist who rides about 150 miles a week is in love with her new Apple Watch. Heading to the Canadian Rockies, Switzerland and New Zealand in the next eight months on cycle tours. Give me my Garmin 810, iPad Mini, iPhone 6s and I am off and running. Don't count us "old" folks out, we aren't sitting on the couch knitting. We LOVE the convenience of the new technology!BrokenCrayons - Tuesday, June 14, 2016 - link
I don't think anyone's mentioned physical activities beyond my brief comment about fitness monitors and their waning popularity and that comment didn't imply even the disinterested owners of the aforementioned were somehow turning into couch potatoes as a consequence of not finding any use in having purchased something like a fitbit. Furthermore, no one is discounting older consumers. We have disposable income, have long since emptied our nests, and are busy seeking out ways to keep ourselves active, distracted, and entertained (well some of us anyway). I think the discussion points above are meant to make observations about the market segments to which smart watches appeal and why rather than delve into the lifestyles of each individual consumer.FunBunny2 - Tuesday, June 14, 2016 - link
-- Furthermore, no one is discounting older consumers. We have disposable income, have long since emptied our nests, and are busy seeking out ways to keep ourselves active, distracted, and entertained (well some of us anyway).you've expressed the observation of the general trend on income concentration. it used to be that kids spent their money on toys because they could. these days most excess/disposable income rests with the 1%, who are, despite what some press organs spew, mostly angry old white men; aka Trumpers. in order to separate them from their moolah, ever more clever gadgets will be put on offer. mass consumption no longer drives the economy, but rather varigated consumption of the elite. get used to it.
vortmax2 - Wednesday, June 15, 2016 - link
"We have disposable income" - who needs disposable income when you're young? lol...Azryder - Saturday, June 18, 2016 - link
Seriously? You just turned the Apple watch into a political discussion. Oh please save me!!!WinterCharm - Tuesday, June 14, 2016 - link
That seems to be just you. I've seen tons of young people wearing them where I live. They re also really popular with the doctors and nurses I work alongside.mdriftmeyer - Saturday, June 18, 2016 - link
The integrated Health features have created the earlier adopters as those 50+. More and more fitness solutions will draw that dynamic down to the 25-50 age range when Apple releases the second revision of the Apple Watch.mdriftmeyer - Saturday, June 18, 2016 - link
Combine the new watchOS 3.0 features as the Smart Home/Car integration expand then people will start to see the n-tier capacities built into the Apple Ecosystem, thus they'll buy the new watch this Fall.Impulses - Thursday, June 23, 2016 - link
I've seen a few 40-something and 50-somethings here with Watch, not to mention plenty of older celebrities that wear it whether for the look or advertising (Colbert I think?). Can't say any of my 30-something friends have one...PR is a pretty weird space tho, I'm willing to bet iPhones still outnumber Android devices here, which makes it weirder that I haven't seen more of Watch. Are there public sales numbers on Watch? Curious how it's doing...
Impulses - Thursday, June 23, 2016 - link
Meant Puerto Rico btw, not public relations...Speedfriend - Tuesday, June 14, 2016 - link
That all looks so ugly. What has happened to Apple, it has totally lost its mojo. The iPhone 6S is the most disappointing phone I have ever bought, unlike the S7 Edge which is incredibleZenofobia - Tuesday, June 14, 2016 - link
I agree the iPhone 6S is much nicer than the S7 Edge.darwinosx - Tuesday, June 14, 2016 - link
Not credible.Spunjji - Tuesday, June 14, 2016 - link
It's still ugly, it's still too expensive and the UI is still really quite startlingly ugly. :/