Kyle is butthurt. sorry. I'm not exactly enthralled with his level of leadership but there you have it. also, I'd point to their almost 100% stock price increase over the last month or two that shows some fiduciary promise in what AMD is trying to deliver. the 199 segment IS the most popular and it's notable that nVidia didn't position anything in that space. So, goodness all around.
besides, AMD's bespoke x86 CPU business has their hands full with some interesting new designs for later this year. ;)
Look, look, look, I've just read the entire article and this sums it up perfectly: " HardOCP was not invited to this weekend’s launch in Macau as AMD PR has made a decision to no longer brief this site with the rest of the industry."
Well, we will have to see how that plays out. He has made a lot of pretty serious claims in that article, so ... we will see. I am not ready to say he is right, or call BS on it yet. It's too early.
Although, I have to say, why do so many people feel like AMD failed because the chip they chose to build and release is not as fast as GP104? I mean they targeted an entirely different segment with what they built, and it looks like the succeeded in their goals. They made a part that will sell in high volume and greatly increase their marketshare, which is EXACTLY what they wanted to do. They don't have the resources to design many chips at once, so we will have to wait for a little bit until we can see AMD competing at the high end again. So many people think AMD has just given up at the high end or has relegated itself to being a bargain brand. All of that is such BS, it's so hilarious some of the stuff that comes out of nvidiots' mouths.
no it's a 980, with better dx12 performance and a MUCH lower power draw for 200 dollars, and under warranty.
this is AMD hitting nvidia were it hurts. basically they just killed nvidia's sales of anything below the 1070 for the next few months.
and then at the end of the year, early next year we get vega which will blow the 1080 out of the water as its a chip more then twice the size of the 1080.
What? I paid just over $100 for my GTX 980 OC. Nvidia should just stop manufacturing new 980s and manufacture used ones so we can buy them straight from eBay for cheap and brag about it...
LOL what were you expecting? I'm pretty excited to see how this goes. Zen sounds great as well. 40% IPC and 8C/16T is a recipe for greatness. It shouldn't be too hard to undercut Intel's ridiculous Broadwell-E pricing, bring back some competition.
They lost me when they used Ashes for the game. Everyone knows they have an edge in it, thats good for them, but its not a popular game. Show me that $400 multigpu setup matching a 1080 in BF One, or Witcher 3, or Fallout 4, or any other major title that is coming out and will do a billion dollars in sales.
Everyone knows that Ashes is a tech-demo with a little bit of playability on the side. But every game based on the Nitrous Engine will run very well on AMD GPUs. And results for the EGO 3.0 engine look similar, just to name one example.
It might take a while until really good games based on the new engines pop up, but I do understand AMDs optimism at this point. Its just a question of when the first really valuable AAA title based on these new engines hits the stores.
Why wouldn't they want to show off their new hardware with new software that takes advantage of new software paradigms? And Fallout (while I like the game itself) is an especially bad example of technology, that's built on the aging Creation engine. Might as well bench Oblivion!
But seriously at $199 a pop they're going to do quite well, just as the 1070 and 1080 will in the higher brackets.
They don't have DX12 support and to anyone with a brain its clear that DX12 is the future and we'll be seeing most gaming titles utilize DX12 by 2017.
Ashes of Singularity is the only game that was build as a DX12 game and takes full advantage of DX12. The fact that AMD has such big advantage in the only true DX12 built game speaks volumes about how much better AMD will be in DX12 titles.
With Xbox One also updating to DX12, we'll be seeing a lot more games using DX12 and by 2017 I expect most games to be build on DX12.
Dear AMD, I love you and your announcements are cool but for the love of God please take a page from E3 and learn to script your talks with a little more enthusiasm. Either that or stop live streaming them. ..... do like that $199 price for the RX 480 though
Seriously, you started presentation with 10 years old success stories, in this age in AMD were different people. About Zen- only empty promise, APU small upgrade for low end, because Intel already has better IRIS APUs. Radeon - 150W and 5TF, low base clock, G1070 has 150W and 6.5TF and as we know, for AMD theoretical performance doesnt translate into real performance usually so good as in case of Nvidia, so its probably something like 4TF - G970 for $200, instead of 300$ for G9720.. and G1060 will smash it in performance per watt and will offer similar price. Rajas argument about cheap gaming for everyone, i dont take it from someone who worked for Apple, on products for rich only..
And that Crossfire vs. G1080 comparison was ridiculous, same as Doom developers sponsored talk.
Even presenters looked as second grade representatives, no real leaders, i think that AMD life support should be turned off and we new blood and real competitor for Intel and Nvidia.
Do take me wrong, i wished them success, but they are ridiculous.
for a price that you can buy 4 AMD APU's for. nobody should get iris unless you like overpaying.
"Radeon - "
everything wrong, and pure unfounded speculation.
the 480 COULD draw 150 watt from its power connectors, but that doesn't mean it does. nvidia LOWERED it's performance per clock compared to maxwell, while AMD raised theirs and increased clocks.
and you're talk about tflops is just utterly utterly wrong and ridicules.
"G1060 will smash it in performance per watt and will offer similar price."
SORRY????????????
First: of all you know nothing about it.
Second: We'll see.
Third: R9 480 > GTX970. The 970 is @ 350€ (unless you're buying used and dusty...)
Fourth: 1080 = 800€....
Fifth: 1070 = 500€...
Sixth: 1060 = probably 350€
So you're reaaaaaaaaally off reality
If for High-End NVidia is MUCH better (better performance AND cheaper) than AMD. AMD fanboys will try saying the opposite, but it's the case. But for Med-Hidh cards Nvidia has ALWAYS been much more expensive and slower...
380 > 960 and cheaper 390 > 970 and cheaper
Stop with your fanboyism... Jesus, I hate so much NVidia users for this. You don't even see that a 60fps on a 970 is smaller, YES SMALLER than a 70fps on a 390. You're worse than Apple fanboys...
Jesus... I own a BMW and WILL always prefer riding BMW than Audi, but that doesn't mean the A3 is in any way a cheaper, as comfortable, and more spacious car than a BMW1...
"So after bringing down video card costs, bringing down headset costs will need to be the next big effort."
Even children are routinely walking around with $600 devices in their pockets. Honestly, being able to stream to the phone in a Cardboard-like headset would solve the problem of simple VR being accessible. (Not great, mind you, but accessible.)
Err, no, children routinely go to school hungry in countries like the US, the UK and Germany. Children with $600 phones constitute a completely irrelevant part of business statistics. Every product that costs more than $100 is only relevant to a minority of people.
There is a reason why AMD increased their market share last year even though they could not compete with the top-of-the-line products by Intel and NVidia, and that reason is pricing.
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davegraham - Tuesday, May 31, 2016 - link
Raja is boring to listen to. seriously. this is painful.tipoo - Tuesday, May 31, 2016 - link
Not like either GPU company is known for its oration, lol.IlllI - Tuesday, May 31, 2016 - link
I'm rooting for team red, I always like the underdog. But I wonder if this story has any merrit http://www.hardocp.com/article/2016/05/27/from_ati... it worries me..davegraham - Tuesday, May 31, 2016 - link
Kyle is butthurt. sorry. I'm not exactly enthralled with his level of leadership but there you have it. also, I'd point to their almost 100% stock price increase over the last month or two that shows some fiduciary promise in what AMD is trying to deliver. the 199 segment IS the most popular and it's notable that nVidia didn't position anything in that space. So, goodness all around.besides, AMD's bespoke x86 CPU business has their hands full with some interesting new designs for later this year. ;)
3ogdy - Wednesday, June 1, 2016 - link
Look, look, look, I've just read the entire article and this sums it up perfectly:" HardOCP was not invited to this weekend’s launch in Macau as AMD PR has made a decision to no longer brief this site with the rest of the industry."
Butthurt, much?
extide - Wednesday, June 8, 2016 - link
Well, we will have to see how that plays out. He has made a lot of pretty serious claims in that article, so ... we will see. I am not ready to say he is right, or call BS on it yet. It's too early.Although, I have to say, why do so many people feel like AMD failed because the chip they chose to build and release is not as fast as GP104? I mean they targeted an entirely different segment with what they built, and it looks like the succeeded in their goals. They made a part that will sell in high volume and greatly increase their marketshare, which is EXACTLY what they wanted to do. They don't have the resources to design many chips at once, so we will have to wait for a little bit until we can see AMD competing at the high end again. So many people think AMD has just given up at the high end or has relegated itself to being a bargain brand. All of that is such BS, it's so hilarious some of the stuff that comes out of nvidiots' mouths.
waldoh - Tuesday, May 31, 2016 - link
yawn it's a $199 gtx 980.Wreckage - Tuesday, May 31, 2016 - link
More like a $199 970, which you could already get off ebay.This is AMD giving up.
The_Countess - Thursday, June 2, 2016 - link
no it's a 980, with better dx12 performance and a MUCH lower power draw for 200 dollars, and under warranty.this is AMD hitting nvidia were it hurts. basically they just killed nvidia's sales of anything below the 1070 for the next few months.
and then at the end of the year, early next year we get vega which will blow the 1080 out of the water as its a chip more then twice the size of the 1080.
close - Thursday, June 2, 2016 - link
What? I paid just over $100 for my GTX 980 OC. Nvidia should just stop manufacturing new 980s and manufacture used ones so we can buy them straight from eBay for cheap and brag about it...nathanddrews - Tuesday, May 31, 2016 - link
LOL what were you expecting? I'm pretty excited to see how this goes. Zen sounds great as well. 40% IPC and 8C/16T is a recipe for greatness. It shouldn't be too hard to undercut Intel's ridiculous Broadwell-E pricing, bring back some competition.junky77 - Wednesday, June 1, 2016 - link
only with a much better DX12/Vulkan performanceSttm - Tuesday, May 31, 2016 - link
They lost me when they used Ashes for the game. Everyone knows they have an edge in it, thats good for them, but its not a popular game. Show me that $400 multigpu setup matching a 1080 in BF One, or Witcher 3, or Fallout 4, or any other major title that is coming out and will do a billion dollars in sales.Meteor2 - Wednesday, June 1, 2016 - link
Might have to wait for the reviews... hint hint Anandtech!lashek37 - Wednesday, June 1, 2016 - link
Amd is giving up ??? I'm more confused than a ,homeless man on house arrest .AMD was the reason I joind Anandtech all these years .I give upnandnandnand - Wednesday, June 1, 2016 - link
WTF does it matter? Graphics are graphics. Good thing they didn't use Pong.ShieTar - Wednesday, June 1, 2016 - link
Hate the game, not the engine ;-)Everyone knows that Ashes is a tech-demo with a little bit of playability on the side. But every game based on the Nitrous Engine will run very well on AMD GPUs. And results for the EGO 3.0 engine look similar, just to name one example.
It might take a while until really good games based on the new engines pop up, but I do understand AMDs optimism at this point. Its just a question of when the first really valuable AAA title based on these new engines hits the stores.
Alexvrb - Thursday, June 2, 2016 - link
Why wouldn't they want to show off their new hardware with new software that takes advantage of new software paradigms? And Fallout (while I like the game itself) is an especially bad example of technology, that's built on the aging Creation engine. Might as well bench Oblivion!But seriously at $199 a pop they're going to do quite well, just as the 1070 and 1080 will in the higher brackets.
slickr - Thursday, June 2, 2016 - link
They don't have DX12 support and to anyone with a brain its clear that DX12 is the future and we'll be seeing most gaming titles utilize DX12 by 2017.Ashes of Singularity is the only game that was build as a DX12 game and takes full advantage of DX12.
The fact that AMD has such big advantage in the only true DX12 built game speaks volumes about how much better AMD will be in DX12 titles.
With Xbox One also updating to DX12, we'll be seeing a lot more games using DX12 and by 2017 I expect most games to be build on DX12.
Ikefu - Tuesday, May 31, 2016 - link
Dear AMD, I love you and your announcements are cool but for the love of God please take a page from E3 and learn to script your talks with a little more enthusiasm. Either that or stop live streaming them. ..... do like that $199 price for the RX 480 thoughSttm - Tuesday, May 31, 2016 - link
Where is Zen?Sttm - Tuesday, May 31, 2016 - link
Okay so they have an engineering sample and a silly PR video.bikal adhikari - Tuesday, May 31, 2016 - link
Well zen is set to reales in Q4 so I don't know what you were expectingjunky77 - Wednesday, June 1, 2016 - link
Is it 40% IPC increase including the HT?ruthan - Wednesday, June 1, 2016 - link
Just one more fail from AMD..Seriously, you started presentation with 10 years old success stories, in this age in AMD were different people.
About Zen- only empty promise, APU small upgrade for low end, because Intel already has better IRIS APUs.
Radeon - 150W and 5TF, low base clock, G1070 has 150W and 6.5TF and as we know, for AMD theoretical performance doesnt translate into real performance usually so good as in case of Nvidia, so its probably something like 4TF - G970 for $200, instead of 300$ for G9720.. and G1060 will smash it in performance per watt and will offer similar price.
Rajas argument about cheap gaming for everyone, i dont take it from someone who worked for Apple, on products for rich only..
And that Crossfire vs. G1080 comparison was ridiculous, same as Doom developers sponsored talk.
Even presenters looked as second grade representatives, no real leaders, i think that AMD life support should be turned off and we new blood and real competitor for Intel and Nvidia.
Do take me wrong, i wished them success, but they are ridiculous.
The_Countess - Thursday, June 2, 2016 - link
"because Intel already has better IRIS APUs."for a price that you can buy 4 AMD APU's for. nobody should get iris unless you like overpaying.
"Radeon - "
everything wrong, and pure unfounded speculation.
the 480 COULD draw 150 watt from its power connectors, but that doesn't mean it does.
nvidia LOWERED it's performance per clock compared to maxwell, while AMD raised theirs and increased clocks.
and you're talk about tflops is just utterly utterly wrong and ridicules.
dinin70 - Thursday, June 2, 2016 - link
"G1060 will smash it in performance per watt and will offer similar price."SORRY????????????
First: of all you know nothing about it.
Second: We'll see.
Third: R9 480 > GTX970. The 970 is @ 350€ (unless you're buying used and dusty...)
Fourth: 1080 = 800€....
Fifth: 1070 = 500€...
Sixth: 1060 = probably 350€
So you're reaaaaaaaaally off reality
If for High-End NVidia is MUCH better (better performance AND cheaper) than AMD. AMD fanboys will try saying the opposite, but it's the case. But for Med-Hidh cards Nvidia has ALWAYS been much more expensive and slower...
380 > 960 and cheaper
390 > 970 and cheaper
Stop with your fanboyism... Jesus, I hate so much NVidia users for this. You don't even see that a 60fps on a 970 is smaller, YES SMALLER than a 70fps on a 390. You're worse than Apple fanboys...
Jesus... I own a BMW and WILL always prefer riding BMW than Audi, but that doesn't mean the A3 is in any way a cheaper, as comfortable, and more spacious car than a BMW1...
Fortunately Intel doesn't suffer such clients...
mkozakewich - Wednesday, June 1, 2016 - link
"So after bringing down video card costs, bringing down headset costs will need to be the next big effort."Even children are routinely walking around with $600 devices in their pockets. Honestly, being able to stream to the phone in a Cardboard-like headset would solve the problem of simple VR being accessible. (Not great, mind you, but accessible.)
ShieTar - Wednesday, June 1, 2016 - link
Err, no, children routinely go to school hungry in countries like the US, the UK and Germany. Children with $600 phones constitute a completely irrelevant part of business statistics. Every product that costs more than $100 is only relevant to a minority of people.There is a reason why AMD increased their market share last year even though they could not compete with the top-of-the-line products by Intel and NVidia, and that reason is pricing.