05:04PM EDT - Unfortunately the last few photos won't upload. Pricing is identical to iPhone 6. iCloud also has new storage tiers, 99 cents for 50GB, 200GB for 2.99 USD. 1TB 9.99 USD/mo

02:58PM EDT - New dock accessory? New cases as well

02:56PM EDT - 300 mbps LTE-A, 2x2 802.11ac, and 28 LTE bands for roaming

02:55PM EDT - Facebook will support it

02:55PM EDT - developer API support for live photos

02:54PM EDT - Supported across all Apple products

02:54PM EDT - A second and a half of total video

02:53PM EDT - This is really reminding me of Zoe right now

02:53PM EDT - Live photos with 3D toucch that includes some video. Sounds like Zoe to me.

02:51PM EDT - 5MP FFC and using the display as a flash like LG but with custom display driver to flash display at 3x brightness for this flash mode

02:51PM EDT - You can edit 4K video on the phone as well

02:50PM EDT - Judging by the sample video the answer might be yes

02:50PM EDT - I wonder if iPhone also has good stabilization and no 5 min limit

02:49PM EDT - 4K video recording

02:49PM EDT - I'm not sure what they mean when they say "moved closer down"

02:48PM EDT - I'm not sure if it was mentioned but color filter array has changed to performance

02:48PM EDT - Dynamic range and exposure is said to be good

02:47PM EDT - I wonder if OIS is coming to 6s to maintain low light performance

02:46PM EDT - Interestingly no discussion of pixel size or sensor size

02:46PM EDT - Deep trench isolution is used to reduce crosstalk as seen in ISOCELL

02:46PM EDT - Explaining why bigger pixels are better such as crosstalk and sensor noise

02:45PM EDT - The sensor 50% more pixels and PDAF pixels increase with it

02:44PM EDT - 12MP camera

02:44PM EDT - Second gen TouchID is much faster

02:43PM EDT - Hey Siri now works always-on like the Moto X

02:43PM EDT - Motion coprocessor is on-die now instead of separate package

02:41PM EDT - Freeblade game demo showing off A9, 3D touch.

02:40PM EDT - 70% faster CPU?

02:40PM EDT - Interesting lack of disclosure on exact process, possibly 14/16nm split as rumored

02:38PM EDT - Showing off third party app support for this feature already

02:38PM EDT - Can enter multitasking with an edge swipe with pressure instead of double tap homme

02:37PM EDT - For some people emergency selfies would definitely be a killer app

02:37PM EDT - Apparently you can take emergency selfies with 3D touch

02:36PM EDT - A lot of contextual information can be quickly viewed with this system which is a neat idea

02:35PM EDT - You can also just flick up/left/right/down instead of pressing harder to do some quick actions

02:35PM EDT - You can peek at the email to read without marking as read. If you press harder, it will open it properly

02:33PM EDT - iPhone 6s also has taptic engine. Peak vibration happens in 1 cycle instead of multiple cycles

02:31PM EDT - A hard press allows you to also preview links and images without leaving the app you're currently in

02:31PM EDT - You can do things like shortcuts from the home screen

02:30PM EDT - This is really Force Touch buut a different name for some reason

02:29PM EDT - 3D Touch for iPhone

02:28PM EDT - New glass using dual ion exchange process

02:28PM EDT - Custom alu alloy, 7000 series

02:26PM EDT - I really wonder if A9 will have 14/16nm split or just 14 or just 16 process

02:26PM EDT - Predictably it looks like the iPhone 6

02:26PM EDT - Rose Gold iPhone 6s confirmed

02:25PM EDT - iPhone 6 customer satisfaction also said to be above other phones

02:25PM EDT - iPhone 6 is said to be the most popular iPhone ever

02:24PM EDT - Huge gains in China for Apple

02:24PM EDT - iPhone is next

02:23PM EDT - A bunch of inputs that include HDMI and ethernet

02:23PM EDT - Apple TV available in late October

02:21PM EDT - Continuity with games as well

02:20PM EDT - You can do a split screen video and also hockey coming in 2016?

02:20PM EDT - Live scoring data synced with the video

02:19PM EDT - The video is up to 60 fps

02:19PM EDT - You can see scoreboard or just highlights

02:19PM EDT - Another app for TV: baseball/MLB

02:16PM EDT - It should also be local to be truly so lo mo

02:16PM EDT - This app is social and mobile apparently?

02:15PM EDT - I wonder what kind of SoC is in Apple TV to enable this

02:15PM EDT - Gilt is for shopping on Apple TV

02:15PM EDT - Support in this game is up to 4 players

02:14PM EDT - It's a music-based game with some kind of baseball element

02:13PM EDT - Not rock band though as far as I can tell

02:13PM EDT - Rock Band on Apple TV demo is up next

02:11PM EDT - As long as one lives to checkpoint you can respawn. Also potential competitive mode

02:11PM EDT - Crossy road multiplayer allows you join co-op games with iPhone and other iOS devices

02:10PM EDT - multiplayer

02:10PM EDT - Console quality gaming supposedly?

02:09PM EDT - Lots of gaming apps

02:09PM EDT - Netflix, Hulu, HBO apps

02:08PM EDT - tvOS uses a lot of APIs similar to iOS

02:04PM EDT - Date, director, age ratings, and other information for suggestions

02:03PM EDT - Siri will also make it easy to search for things

02:03PM EDT - Also can skip back and turn on subtitles if you say "what was said" or something similar

02:03PM EDT - Siri during playback to do playback controls

02:00PM EDT - A surprisingly simple thing to do that actually improves user experience in a big way

02:00PM EDT - Siri searches multiple sources for a single piece of content

01:58PM EDT - Glass touch surface and Siri button on the remote

01:58PM EDT - Just a box and remote, not a whole TV

01:57PM EDT - Appears to use Apple TV remote as a controller

01:57PM EDT - Also gaming on the TV?

01:56PM EDT - Siri is clearly a big part of this push

01:54PM EDT - Future of TV is apps according to Apple

01:53PM EDT - I suspect Ryan would have to take that one

01:53PM EDT - I really hope this isn't an entire TV that we have to review.

01:53PM EDT - Apple TV is next

01:52PM EDT - I wonder if the display has improved

01:52PM EDT - iPad Mini 4 is the iPad Air 2 but mini.

01:51PM EDT - I also wonder whether there will be accessories using the new dock connector, possibly undercut Apple in accesories?

01:51PM EDT - I wonder whether this speaker system is better than front-facing speakers

01:50PM EDT - Carbon fiber cap in speakers?

01:50PM EDT - I really want to know what's going on with A9X, which should be interesting.

01:49PM EDT - I wonder what the range of variable refresh is. Hopefully PSR is also available.

01:49PM EDT - I guess it makes sense to save money if you don't want a stylus or physical keyboard?

01:49PM EDT - These accessories are kind of pricey considering they don't come with the iPad

01:46PM EDT - Can share the 3D model to a patient on their own iPad

01:45PM EDT - Can show 3D simulation of conditions such as torn meniscus and arthritis, etc.

01:45PM EDT - Surgeon simulator for iPad Pro would be fun

01:44PM EDT - Can simulate surgery

01:44PM EDT - You can accurately simulate muscle/bone interactions

01:42PM EDT - Medical visualization application in iPad Pro

01:41PM EDT - Drawing application from Adobe that sounds oddly similar to Nvidia Dabbler or something similar for simulating certain media

01:40PM EDT - You can add a smile to a person that isn't

01:40PM EDT - Facial detection in retouching engine

01:40PM EDT - Photoshop Fix for retouching on iPad

01:39PM EDT - TypeKit fonts on iOS for iPad Pro Adobe apps

01:38PM EDT - Adobe is up next for apps on iPad Pro

01:37PM EDT - Over 20 different object types supported

01:37PM EDT - You can copy into Powerpoint as well and you can draw to automatically generate graphics based on what you draw

01:36PM EDT - Word inking is supported and you can use multitasking to copy excel graphs to word etc

01:35PM EDT - Apologies, I'm trying to keep up with photos and text but they're definitely moving quickly

01:35PM EDT - OneNote with this would be awesome

01:35PM EDT - Microsoft showing productivity support for iPad Pro

01:34PM EDT - The question of "how would Apple sell a pen" has finally been answered

01:33PM EDT - Not more pixels than the 5k, after doing some quick math I think it's referring to normal iMacs

01:32PM EDT - Single pixel precision

01:32PM EDT - The stylus charges from the tablet using lightning connector

01:31PM EDT - Low input latency and you can use touch simultaneously

01:31PM EDT - When using stylus sampling rate ups to 2x to improve accuracy and responsiveness

01:31PM EDT - Not sure if the stylus needs a battery

01:31PM EDT - Position, force, and tilt

01:30PM EDT - It's called Apple Pencil

01:29PM EDT - iPad Pro comes with a stylus it seems

01:29PM EDT - Connects using magnetic three pin connector

01:28PM EDT - Uses same switch type as Macbook

01:28PM EDT - Keyboard case for the iPad Pro a lot like the Surface Pro

01:27PM EDT - I wonder what the CPU config is like

01:27PM EDT - Absolutely is 1xnm FF

01:27PM EDT - 6.9mm and 1.57 pounds

01:26PM EDT - 4 speaker system and balances based on hand position, 3x sound volume of iPad Air 2

01:26PM EDT - Battery life is the same as iPad

01:25PM EDT - IGZO TFT, custom TCON, and photoalignment

01:25PM EDT - Dynamic refresh rate isn't necessarily new, but interesting to know it's new to iOS

01:24PM EDT - The 2x figure is interesting. Probably combo of quad core and higher clocks

01:22PM EDT - More pixels than iMac 5k

01:22PM EDT - 12.9" because iPad Air dimensions. 2732x2048 pixels

01:20PM EDT - Discussing motivation for the bigger display

01:19PM EDT - More deafening applause

01:19PM EDT - iPad Pro

01:17PM EDT - IBM and Cisco partnership to bring iPad to enterprise in a useful manner

01:16PM EDT - On to iPad

01:16PM EDT - No hardware refresh

01:16PM EDT - Apple Watch new variants are available now

01:16PM EDT - WatchOS 2 launches September 16

01:15PM EDT - Choice here is obviously important but the move to 14nm will be much more important for enabling new user experiences

01:15PM EDT - New sport band colors and Product red variant

01:15PM EDT - More black stainless steel Apple watch bands.

01:14PM EDT - Yes, rose gold and gold aluminum Watch Sport

01:13PM EDT - Looks like rose god and gold?

01:13PM EDT - New colors for the Watch Sport

01:12PM EDT - Partnership with Hermes for new watch band

01:10PM EDT - Can read pregnancy information live from Apple Watch using home monitoring remotely

01:09PM EDT - Can send HIPPAA compliant communications from watch

01:09PM EDT - Live/real time data can be viewed, security is done by one-time auth until watch is removed.

01:08PM EDT - Relevant data shown on Apple Watch for doctors and nurses such as next patient and vital signs

01:07PM EDT - AirStrip demo with Dr. Cameron Powell

01:06PM EDT - Facebook Messenger is important win here

01:06PM EDT - Over 10k watch apps. Some app demos

01:05PM EDT - Third party complications and a general review of WatchOS 2.

01:04PM EDT - Might be a good sign, hard to tell without more context

01:04PM EDT - High customer satisfaction but not clear of what the value is.

01:03PM EDT - Currently discussing what's good about Apple Watch like fitness, etc.

01:02PM EDT - Apple Watch is up first.

01:02PM EDT - I'm apparently right in front of the employees because their cheering is deafening right now

01:01PM EDT - Tim Cook takes the stage for introductions.

01:00PM EDT - We're currently seated at the venue waiting for the event to start

12:59PM EDT - We're currently seated at the venue waiting for the event to start