Today HTC announced the Desire X, a device that resembles their higher end One S, but is targeted at budget minded consumers. According to The Verge, it has a 1 GHz Qualcomm Snapdragon S4 Play inside. Unlike the Snapdragon S4 SoC we're familiar with, the 28 nanometer model with a pair of 1.5 GHz Krait cores and an Adreno 225 graphics processor, the S4 Play (MSM8x25) is a 45 nanometer SoC that uses a pair of 1 GHz ARM Cortex A5 cores and Adreno 203 graphics. Performance wise, ARM says that a Cortex A5 can deliver 1.57 DMIPS/MHz. To put that into some perspective, the Cortex A8 delivers 2.0 DMIPS/MHz, and the Cortex A9 that's inside many of today's devices can pump out 2.50 DMIPS/MHz. Update: The HTC Desire X has shown up in RightWare's Powerboard, confirming MSM8225. 

Qualcomm's Krait core can do 3.30 DMIPS/MHz, more than double the performance of ARM's Cortex A5.

But back to the Desire X, it has a 4 inch 800 x 480 pixel Super LCD, it runs Android 4.0 Ice Cream Sandwich with Sense 4.0, there's a 5 megapixel rear facing camera that uses a backside-illuminated sensor and a f/2.0 28 mm wide-angle lens, 768 MB of RAM is inside, along with a 1,650 mAh battery, and there's even a microSD card slot. We sadly don't know much about the baseband. The phone is also a tad on the thick side at 9.69 mm, and we'd like to tell you the other dimensions, but we don't have an official spec sheet yet.

When will this thing hit store shelves? It'll land "in selected markets across EMEA and Asia Pacific" at some point in September. No word on pricing, but HTC says it'll be "affordable".