On the heels of a rather unusual (and poorly received) announcement this morning that they'd be showing off the GTX 400 series at PAX East this year, NVIDIA has made a second and much more to-the-point announcement today.

 

The GTX 400 series will be launching March 26th.

 

And at this point that's all we know. Specifications, performance, pricing, launch quantities, etc remain to be seen. Perhaps more interesting is that this is on a Friday. We can't immediately recall a Friday GPU launch, even for a refresh part. Like everything else, the whether this has any significance remains to be seen.