12:54PM EDT - We're here at 4 Infinite Loop for Apple's "Hello Again" event

12:55PM EDT - This is, presumably, the last Mac event that will be held here, as the new Apple campus nears completion

12:56PM EDT - Apple has not had a great time with leaks lately, so we have a good idea of what to expect

12:56PM EDT - New MacBooks, particularly, an all-new generation of MacBook Pro

12:59PM EDT - It has been a very long time since Apple has offered even a minor hardware update for the MBP, so the line is overdue, to say the least

01:00PM EDT - Today Ryan is on the keys, meanwhile Ian is on photo duty

01:01PM EDT - And here we go

01:01PM EDT - Starting with a video, as is often the case

01:02PM EDT - Siri is narrating it

01:02PM EDT - Now on stage, Tim Cook

01:03PM EDT - Apple is launching a new accessibility website to showcase the accessibility tech in their products

01:04PM EDT - "We have some great new products to share with you this morning"

01:04PM EDT - But first, some quick updates

01:05PM EDT - A wonderful quote about the iPhone 7 from a site called AnandTech

01:05PM EDT - Tim's sharing some really nice photos taken with the iPhone 7

01:06PM EDT - Recapping the Memories feature

01:07PM EDT - iOS 10 adoption is at 60%

01:07PM EDT - Tim doesn't hesitate to point out that most Android devices will never get Android 7

01:08PM EDT - Now discussing the iOS minor update shipped earlier this week, which enabled the simulated depth of field effect

01:08PM EDT - We need to check the iOS adoption rate, but we suspect it's a bit lower than Apple's record in previous years

01:09PM EDT - Now on to iOS functionality for Japan. Transit, Apple Pay, etc

01:10PM EDT - Now recapping the Apple Watch 2 and watchOS 3 launches

01:10PM EDT - The Nike+ watch will be available tomorrow

01:11PM EDT - Apple TV news up next

01:11PM EDT - "The future of TV is apps"

01:12PM EDT - Minecraft for the Apple TV due by the end of this year

01:12PM EDT - Over 1600 apps from video content providers

01:13PM EDT - Now on stage, Ryan Troy from Twitter

01:13PM EDT - Twitter is showing off Twitter on Apple TV, and how it changes watching video/sports

01:14PM EDT - Twitter timeline to the right of the video

01:15PM EDT - Meanwhile news is also breaking that Twitter is going to be discontinuing Vine

01:16PM EDT - So it's a significant change for video for Twitter

01:16PM EDT - "We want Apple TV to be the once place to access all of your television"

01:17PM EDT - Apple is announcing a new app: TV

01:17PM EDT - Rather than explain what it does, they're going to demo it

01:18PM EDT - A unified frontend for all video apps

01:18PM EDT - Related content, content recommendations, etc

01:19PM EDT - Filtered by the apps you already have, so you can immediately access it

01:20PM EDT - You can also find and install new video apps from within it

01:20PM EDT - So far it's very Netflix-y

01:21PM EDT - Now showing it on the iPad

01:22PM EDT - And Siri integration

01:22PM EDT - And that's the TV app in a nutshell

01:22PM EDT - "It's going to completely change how we watch television"

01:22PM EDT - Next category: Live

01:23PM EDT - Siri knows what apps offer live TV, and what programming is on

01:23PM EDT - Switching to the news, football, etc

01:25PM EDT - And that's a wrap on the TV demo

01:25PM EDT - The TV app will be free, available in December, by the end of the year

01:26PM EDT - Up next: the Mac

01:27PM EDT - Tim is recapping Apple's love of the Mac

01:27PM EDT - Recapping macOS Sierra launch

01:28PM EDT - "This week happens to be a huge week in the history of the Mac"

01:29PM EDT - 25th anniversary of the launch of the first Mac notebook

01:29PM EDT - The very first PowerBook

01:29PM EDT - Recapping the major innovations of the first PowerBook

01:30PM EDT - "Today we're going to [redefine the notebook] again"

01:31PM EDT - Promo video time

01:31PM EDT - Immediately draws attention to the rumored OLED touch panel

01:32PM EDT - Now on stage: Phil Schiller

01:32PM EDT - Full body aluminum

01:32PM EDT - 13" and 15" sizes

01:32PM EDT - Silver and Space Grey

01:33PM EDT - Thinnest and lightest MacBook Pro, once again

01:33PM EDT - 14.9mm thick for the new 13" MBP. Versus 18mm for the rMBP

01:33PM EDT - 3 pounds, almost 0.5lbs less than the rMBP

01:34PM EDT - 15" MBP, 15.5mm versus 18mm

01:34PM EDT - 20% less volume

01:34PM EDT - 4lbs, 0.5lbs less than the rMBP

01:34PM EDT - "Everything is all new"

01:34PM EDT - New force touch trackpad. 2x bigger than the last generation MBP

01:35PM EDT - Keyboard uses the 2nd gen butterfly key switches

01:35PM EDT - (So expect shallow key travel)

01:35PM EDT - And now the elephant in the room: the OLED panel

01:36PM EDT - Phil is not hiding the fact that Apple has it in for the traditional function key

01:36PM EDT - What could Apple do if they got rid of old keys?

01:37PM EDT - Retina display, multi-touch, supports gestures and taps

01:37PM EDT - Its name: Touch Bar

01:37PM EDT - The Touch Bar adapts to whatever software is running

01:37PM EDT - Safari: buttons for websites

01:38PM EDT - Search field, forward/back controls

01:38PM EDT - Quick Type suggestions when typing

01:38PM EDT - Touch ID support

01:39PM EDT - Fingerprint login

01:39PM EDT - Apple T1 chip to handle touch ID and secure enclave

01:39PM EDT - Extending Apple Pay web functionality to support Touch ID on the MBP

01:40PM EDT - Grand reveal of the hardware units on the demo table

01:40PM EDT - Demo time

01:40PM EDT - Bad "touch" puns abound

01:41PM EDT - Showing new ways to use system controls

01:41PM EDT - And how it's used in Mail

01:42PM EDT - Quick Type includes emoji support

01:43PM EDT - Showing all the options for Safari

01:44PM EDT - And how Touch ID works. Very good for impulse purchases

01:46PM EDT - Photo editing as well

01:46PM EDT - Apple is clearly looking to leverage their touch screen experience on iOS and bring it to the Mac

01:47PM EDT - Touch Bar can of course be customized. Drag buttons from the screen to the bar

01:47PM EDT - Now demoing Touch ID for fast user switching

01:47PM EDT - The MBP can log in the correct user based on whose finger it is

01:48PM EDT - Touch Bar support for Terminal as well

01:49PM EDT - And support in XCode

01:49PM EDT - Now on to the display

01:49PM EDT - 67% brighter, 67% greater contrast ratio, and a 25% wider color gamut

01:49PM EDT - P3 color gamut?

01:50PM EDT - All 15" MBPs have a Core i7. Skylake generation

01:50PM EDT - 2133Mhz memory

01:50PM EDT - AMD Polaris dGPU, up to 2.3x faster

01:50PM EDT - (Sounds like Polaris 11)

01:51PM EDT - SSD, up to 2TB, up to 50% faster

01:51PM EDT - Now discussing how Apple got the cooling system thinner

01:51PM EDT - New speakers, 2x dynamic range

01:51PM EDT - Now the 13" MBP

01:51PM EDT - Dual core CPUs, i5 or i7

01:52PM EDT - Intel Iris Graphics

01:52PM EDT - 2x faster SSD

01:52PM EDT - "New 13-inch MacBook Pro"

01:52PM EDT - (We'll need a better name)

01:52PM EDT - New I/O options

01:52PM EDT - 4 Thunderbolt 3 ports

01:53PM EDT - Also supports USB 3.1 Gen 2 (via the TB controller) and DisplayPort 1.2

01:53PM EDT - All ports support charging

01:54PM EDT - Promoting an LG 5K display for MBP users

01:54PM EDT - Single cable functionality. The spiritual successor to the Thunderbolt Display

01:55PM EDT - Demo time again

01:55PM EDT - Final Cut Pro

01:55PM EDT - How FCP takes advantage of the greater power, wider color gamut, and the Touch Bar

01:56PM EDT - Color gamut always being refered to as "wide color" rather than a name

01:57PM EDT - Touch Bar always shows the editing controls you need

01:58PM EDT - Video playback controls on the touch bar so that it doesn;t have to overlay/block the video

01:59PM EDT - This seems very similar to Microsoft's philosophy on the ribbon for MS Office

01:59PM EDT - Bring otherwise hidden features front and center

01:59PM EDT - Next demo: Photoshop

02:01PM EDT - Calling it now: Apple will replace the Force Touch pad with a touch screen once it's viable

02:02PM EDT - Theres a Touch Bar mode just for brushing

02:02PM EDT - (Remember the importance of brushing, kids)

02:05PM EDT - Third demo: music, DJ Pro

02:05PM EDT - DJing via the touch bar

02:07PM EDT - Not being a DJ, I'm admittedly unsure how this is different/better than trying it on an iPad

02:08PM EDT - But this guy can mix a sick beat

02:08PM EDT - "This was all done right on the Touch Bar"]

02:09PM EDT - Touch Bar supports up to 10 inputs (10 fingers)

02:09PM EDT - Touch Bar support also coming to MS Office

02:10PM EDT - "An entirely new experience"

02:10PM EDT - Video time again

02:11PM EDT - "Wider color gamut" again

02:11PM EDT - Discussing/recapping the technical changes

02:13PM EDT - 10 hours battery life on both MBP models

02:14PM EDT - "15-inch Retina display" so it sounds like the display resolution has not changed

02:15PM EDT - Now reiterating Apple's commitment to greener manufacturing

02:15PM EDT - Moving on from the MBP

02:15PM EDT - MacBook Air will continue to be offered as well

02:16PM EDT - There will be a version of the MBP that's more like the MBA. Traditional function keys

02:16PM EDT - Phil pointing out how the 13" MBP is now smaller than the MBA now that it's gone on a diet

02:17PM EDT - 13-inch display, Iris Graphics, Force Touch, Thunderbolt 3, etc

02:18PM EDT - So 3 models of the MBP altogether

02:18PM EDT - Base 13" MBP basically gets 2 TB3 ports instead of 4, a lower clocked CPU, and no Touch Bar

02:19PM EDT - $1499, $1799, and $2399

02:19PM EDT - The fn key model is shipping today

02:19PM EDT - The Touch Bar models in 2-3 weeks

02:19PM EDT - Now talking about the 12" MacBook

02:20PM EDT - No refresh, it sounds like. Just better illustrating the revised MacBook lineup

02:20PM EDT - Now rolling a video ad

02:21PM EDT - We'll have to double check once the press releases go out, but it sounds like the MacBook Air has not been refreshed at all

02:21PM EDT - Apple may be angling to phase it out over time like the optical disk drive MacBook Pro

02:22PM EDT - And that's a wrap. Time for some hands on