11:05PM EDT - I'll wrap it up here, write up the Q&A later if something new is said.

11:00PM EDT - Now for a photo and a QnA

10:59PM EDT - Now a video on Zen

10:59PM EDT - (all anyone is going to see is a generic PC)

10:59PM EDT - Zen boxes just off stage

10:59PM EDT - 'I could not be more proud of the engineers at AMD'

10:58PM EDT - Zen is alive and on track

10:58PM EDT - 7th Gen shipping today

10:58PM EDT - RX 480 on sale June 29th

10:57PM EDT - 'You thought 2016 was good so far? You haven't seen anything yet'

10:57PM EDT - Will have to wait a few months for something more

10:57PM EDT - Very early in bringup

10:57PM EDT - Embedded is important too

10:57PM EDT - 8th Gen notebook will be Zen

10:56PM EDT - Server samples to high profile customers in weeks, wider sampling in 3rd Quarter

10:56PM EDT - Obviously an engineering sample

10:55PM EDT - 8C/16T, AM4 Desktop, 40% more IPC

10:55PM EDT - Summit Ridge APU, video was on Zen silicon

10:54PM EDT - There's a chip on stage

10:53PM EDT - (early pre-alpha is my addition, I assume)

10:53PM EDT - Tapeout earlier this year, early pre-alpha qualification

10:53PM EDT - The industry needed a new high performance CPU

10:53PM EDT - Zen

10:52PM EDT - OK one more thing being discussed

10:52PM EDT - No release dates?

10:52PM EDT - Going over RX / Polaris and 7th Gen

10:51PM EDT - Lisa Su back on stage

10:49PM EDT - A9, A10, A12, and Radeon R7 445

10:49PM EDT - Dell Inspiron 5000 Series starting at $399

10:49PM EDT - Ray Wah, VP Consumer Product from Dell

10:48PM EDT - Didn't actually say the name. But it's the HP Envy x360

10:48PM EDT - AMD Graphics in HP Omen desktop products

10:47PM EDT - Now VR

10:47PM EDT - Fast charging: 90% in 90 minutes

10:47PM EDT - 9hrs battery

10:47PM EDT - IR Camera for log on

10:47PM EDT - Fully convertible

10:46PM EDT - Directly bonded screen

10:45PM EDT - Now the premium product

10:45PM EDT - A9 to A12 with discrete graphics

10:45PM EDT - Millennials want products that match their style

10:44PM EDT - Josephine Tan, VP Consumer PRoduct Management from HP on stage

10:42PM EDT - Well, the just closed Lionhead, right?

10:42PM EDT - MS Studios is very busy

10:41PM EDT - Want to make W10 feel more connected

10:41PM EDT - New features in the anniversary on W10 update

10:40PM EDT - on Win10

10:39PM EDT - Over 9 billion hours of gaming since launch

10:39PM EDT - Cortana has answered 6 billion questions

10:39PM EDT - On track for 1b in the future

10:39PM EDT - Ryan: Show of hands of who likes Windows 10

10:39PM EDT - Over 300m active devices using Win10

10:38PM EDT - Only a few people put up their hands to those running W10

10:38PM EDT - Deep collaboration to make W10 as great as possible

10:38PM EDT - One of the first people to call Matt about W10 in development was AMD

10:37PM EDT - Bringing W10 features and premium experience to more and more users

10:36PM EDT - Matt Perry, Partner Group Manager at Microsoft on stage

10:36PM EDT - Talking A9, aka Stoney Ridge

10:35PM EDT - 1 in 4 notebooks are under $400

10:35PM EDT - Now talking value segment

10:35PM EDT - AMD"s branding is all on '7th Gen'

10:34PM EDT - Productivity and Efficiency Demo

10:33PM EDT - DDR4, better AVFS

10:33PM EDT - Over +50% CPU perf in Cinebench compared to FX-7500 / Kaveri

10:32PM EDT - LOL is bigger than DOTA2 in Taiwan I think

10:32PM EDT - Now League of Legends

10:31PM EDT - A couple of demos. Video streaming and gaming

10:31PM EDT - New 7th gen at the same power offers +50% GPU perf over an i5-6500U

10:29PM EDT - 4K and HEVC support, top to bottom support

10:29PM EDT - We want to be in every pixel

10:29PM EDT - Dell and HP will announce products

10:28PM EDT - over 3b transistors for Bristol Ridge

10:28PM EDT - Announcing 7th Gen

10:27PM EDT - 1st Gen was Llano in 2011

10:27PM EDT - That's about 2.5B hours/day

10:27PM EDT - ' We want all of those 10 trillion seconds to count'

10:26PM EDT - '10 Trillion seconds of PC use every day'

10:25PM EDT - Jim Anderson, SVP GM Computing and Graphics

10:25PM EDT - Now up, APU

10:24PM EDT - Entire GPU stack info is coming out in the next few weeks

10:24PM EDT - Ryan: Are we still going to have vendors seriously pitch multi-GPU given all of the problems in the past year?

10:24PM EDT - 'Polaris is a giant step forward'

10:23PM EDT - 1080p Max settings I think

10:22PM EDT - The one on the right is GTX 1080 for $700, the one on the left for under $500

10:22PM EDT - Two live demos of Ashes at $700

10:21PM EDT - Now a stab at $700 products

10:20PM EDT - Doom will have exclusive features on Polaris... ?

10:20PM EDT - 'Won't need a $700 to enjoy Doom at high frame rates'

10:20PM EDT - HDR support in id Tech 6

10:19PM EDT - Polaris + Vulkan will allow people to play Doom on their laptop on the train home

10:19PM EDT - Doom developers on video talking about Polaris and Doom on Vulkan

10:18PM EDT - RX480 is designed to deliver premium experiences

10:17PM EDT - Freesync, Async Compute and mGPU

10:17PM EDT - Radeon Software + DX12 + Vulkan + GPU open

10:16PM EDT - 150W

10:16PM EDT - DP 1.3 and DP 1.4

10:15PM EDT - $199 is the 4GB GDDR5 edition

10:15PM EDT - over 5 TFlops in a $199 card

10:15PM EDT - "Built like a $500 card"

10:15PM EDT - RX480

10:15PM EDT - Build for premium gaming

10:14PM EDT - $199

10:14PM EDT - Now POLARIS

10:13PM EDT - Deliver High perf, low cost, low power: then VR for everyone

10:13PM EDT - Ryan: So after bringing down video card costs, bringing down headset costs will need to be the next big effort

10:13PM EDT - But also VR development on a large scale is needed

10:13PM EDT - AMD's goal is to power the next 100m VR gamers, and they want it today

10:12PM EDT - Most gamers consider VR equipment too expensive and gamers get left behind

10:11PM EDT - only 1% of 1.3b gamers can do VR because most users buy GPUs at $100-$300

10:11PM EDT - The problem with VR is that for most people, it's something they read about but do not experience

10:10PM EDT - Getting updates to gamers ASAP

10:10PM EDT - VR for the first 100m consumers

10:10PM EDT - Making the next 250m PC Gamers

10:10PM EDT - The vision for PC Gaming

10:09PM EDT - PC Gamers adapt to technologies

10:09PM EDT - Three principles: Passion, Persistence and Play

10:08PM EDT - 'How can we get market share in PC gaming and graphics? was a goal'

10:08PM EDT - SVP and Chief Architect of Radeon Technology Group (RTG)

10:07PM EDT - Raja Koduri on stage

10:07PM EDT - Talking about Polaris, 7th Gen and the future

10:07PM EDT - Going to discuss 7th Gen APUs

10:06PM EDT - Goal is to lead the GPU industry for 10 yeas

10:06PM EDT - 9 months since RTG

10:06PM EDT - About immersion and interactivity

10:06PM EDT - 'Delivering immersive experiences'

10:05PM EDT - CPU: Bristol Ridge and Stoney Ridge, Second-Gen Excavator. http://www.anandtech.com/show/10362/amd-7th-generation-apu-bristol-ridge-stoney-ridge-for-notebooks

10:05PM EDT - graphics and compute

10:05PM EDT - GPUs: Radeon RX 480, $199, June 29th. http://www.anandtech.com/show/10389/amd-teases-radeon-rx-480-launching-june-29th-for-199

10:05PM EDT - AMD is about leadership and technology

10:05PM EDT - Last year, first HBM GPU

10:05PM EDT - Along with this live conference, AMD news about GPUs and CPUs has just hit the wire

10:05PM EDT - 'Practically every console has an AMD APU in it'

10:04PM EDT - The mission

10:04PM EDT - Lisa Su on stage