I'll be honest, I don't understand AMD's marketing plan here. They've got the margins to put that at $299 and the 7900 XT at $750 and the 7900 XTX at $900, and just deflate nVidia's entire super launch before it starts.
Do they just not have the capacity? Do they think the market isn't there? Or do they think they're doing a 'big brain' move by keeping their list prices high so the day 1 reviews are "meh, too expensive" and letting the street price drift down so people think they're getting a deal?
Typical big brain AMD marketing move..... let's save the price drops for 1 weeks or 1 month after release so the reviews are negative.....then rely on people knowing updated information before purchasing. LMAO.
As useless as additional memory is for 1080p gaming (although according to their benchmarks above there is an astonishing increase in speed I can only comprehend being more related to the higher clock speed than the memory headroom) the fact is "gigabytes" sell to the uninformed customer.
At $329 Intel has the A770, which is already slower than the 7600. With 16GB criteria, we have the 4060Ti 16. It is priced at $450. But at $450, there is the RX7700XT 12GB, and it is faster than the 4060Ti 16GB at everything.
So with the 7600XT 16GB, we get something that is faster than the A770, but severely undercuts the 4060/Ti/16GB.
But yes, we all want the 4060Ti 16GB to be at $250.
"I'll be honest, I don't understand AMD's marketing plan here. "
It's pretty simple: 16GB is a big number on the box, so as long as that number is bigger than the number on the box of price comparative cards, it will sell better. Actual performance is mostly irrelevant to that segment of the market, they have already decided that More RAM = More Better, so you can just give them more RAM without needing to worry that performance is bottlenecked elsewhere (e.g. memory bandwidth, core performance, etc).
"AMD has not disclosed the specific DRAM topology used here, but as 32Gbit GDDR6 chips are readily available, we’re almost certainly looking at 4x32Gbit rather than a clamshell (8x16Gbit) setup."
I'm almost 100% certain this is just wrong. None of the "usual 3" gddr6 manufacturers have 32gb ggdr6 chips in their catalogs, nor did they even announce any (unless you're counting samsung's gddr6w). Hence this will be a clamshell design (non-availability of 32gb gddr6 chips is supposedly the reason why those cheaper graphic cards didn't release with higher vram capacity options earlier in the first place, since clamshell designs require a different pcb).
> non-availability of 32gb gddr6 chips is supposedly the reason why those cheaper graphic cards didn't release with higher vram capacity options earlier in the first place, since clamshell designs require a different pcb
I thought it was product segmentation to protect the W series?
I would have bought a 40GB-48GB 7900 in a heartbeat, just not for $4.5K like the W7900. In fact, you'd see a lot more AMD GenAI support if they sold such an SKU.
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meacupla - Monday, January 8, 2024 - link
I am hoping this card kills the 4060/Ti/16GB price tags.I also hope this comes in a low profile version.
HarryVoyager - Monday, January 8, 2024 - link
I'll be honest, I don't understand AMD's marketing plan here. They've got the margins to put that at $299 and the 7900 XT at $750 and the 7900 XTX at $900, and just deflate nVidia's entire super launch before it starts.Do they just not have the capacity? Do they think the market isn't there? Or do they think they're doing a 'big brain' move by keeping their list prices high so the day 1 reviews are "meh, too expensive" and letting the street price drift down so people think they're getting a deal?
techjunkie123 - Monday, January 8, 2024 - link
Typical big brain AMD marketing move..... let's save the price drops for 1 weeks or 1 month after release so the reviews are negative.....then rely on people knowing updated information before purchasing. LMAO.Samus - Tuesday, January 9, 2024 - link
As useless as additional memory is for 1080p gaming (although according to their benchmarks above there is an astonishing increase in speed I can only comprehend being more related to the higher clock speed than the memory headroom) the fact is "gigabytes" sell to the uninformed customer.meacupla - Tuesday, January 9, 2024 - link
4060Ti 16GB had drastically better 1% lows in games like TLOU and RE4, compared to the 4060Ti 8GB.Now, do these cards need 16GB? No, but 8GB is not enough either.
They need 12GB at most, but no one has made GDDR6 3GB chips either.
nandnandnand - Wednesday, January 10, 2024 - link
Sometimes the prices go down and then back up, like 7900 XTX and others have this gen. So they don't want to set the MSRP too low.meacupla - Tuesday, January 9, 2024 - link
At $329 Intel has the A770, which is already slower than the 7600.With 16GB criteria, we have the 4060Ti 16. It is priced at $450.
But at $450, there is the RX7700XT 12GB, and it is faster than the 4060Ti 16GB at everything.
So with the 7600XT 16GB, we get something that is faster than the A770, but severely undercuts the 4060/Ti/16GB.
But yes, we all want the 4060Ti 16GB to be at $250.
edzieba - Tuesday, January 9, 2024 - link
"I'll be honest, I don't understand AMD's marketing plan here. "It's pretty simple: 16GB is a big number on the box, so as long as that number is bigger than the number on the box of price comparative cards, it will sell better.
Actual performance is mostly irrelevant to that segment of the market, they have already decided that More RAM = More Better, so you can just give them more RAM without needing to worry that performance is bottlenecked elsewhere (e.g. memory bandwidth, core performance, etc).
mczak - Monday, January 8, 2024 - link
"AMD has not disclosed the specific DRAM topology used here, but as 32Gbit GDDR6 chips are readily available, we’re almost certainly looking at 4x32Gbit rather than a clamshell (8x16Gbit) setup."I'm almost 100% certain this is just wrong. None of the "usual 3" gddr6 manufacturers have 32gb ggdr6 chips in their catalogs, nor did they even announce any (unless you're counting samsung's gddr6w). Hence this will be a clamshell design (non-availability of 32gb gddr6 chips is supposedly the reason why those cheaper graphic cards didn't release with higher vram capacity options earlier in the first place, since clamshell designs require a different pcb).
brucethemoose - Tuesday, January 9, 2024 - link
> non-availability of 32gb gddr6 chips is supposedly the reason why those cheaper graphic cards didn't release with higher vram capacity options earlier in the first place, since clamshell designs require a different pcbI thought it was product segmentation to protect the W series?
I would have bought a 40GB-48GB 7900 in a heartbeat, just not for $4.5K like the W7900. In fact, you'd see a lot more AMD GenAI support if they sold such an SKU.