Cool can be valuable in real estate. Open space and high/vault ceiling design have always been prized in high end housing and this kind of TV is specifically for those people to place a large screen without affecting the overall aesthetics.
LG missed a trick by not having a 'cinema mode' where the panel only extends enough for 21:9 (or adaptive to whatever slightly-off-'scope aspect ratio a given film may letterbox to).
This is a lot bigger innovation than a lot of commentors seem to realize...
Remember the good old CRT days, when a TV was a 3 dimensional object. Back then, a 40" screen was *huge*, and required several people to move around.
Today, LCD TV's are 2 dimensional. It's easier for a single person to move one around, and you can fit a larger screen in the back of your car easily (which is why I have a 65" TV).
If LG can effectively reduce a TV to 1 dimension, it will again become easier for folks to fit a larger TV in their car, move it around the home, etc. This should in time help reduce the costs of substantially larger TV's. Anyone want a 100" screen at home?
The TV sits against a wall and rollable doesn't solve any problems, it's a gimmick.
If it was portable, that would be something but it is not. If you could adjust the curvature instead of being rollable, that would not be pointless. If the display was wireless for both power and data (nothing to do with plastic OLED), that would be nice too. They are making things just for the sake of making things, make something of some use, will you? At the very least turn this product into a coffee table.
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ken.c - Monday, January 7, 2019 - link
Yes, but how big a pencil will you need to reroll that when it gets all stuck?nathanddrews - Monday, January 7, 2019 - link
Ayyyyyyyyyy! Oh man, that brings back memories.p1esk - Monday, January 7, 2019 - link
You're old! :)Gunbuster - Monday, January 7, 2019 - link
So basically it just looks cool. Unless you built it into a ceiling it's still in the room sucking up space rolled or unrolled.wr3zzz - Monday, January 7, 2019 - link
Cool can be valuable in real estate. Open space and high/vault ceiling design have always been prized in high end housing and this kind of TV is specifically for those people to place a large screen without affecting the overall aesthetics.edwpang - Monday, January 7, 2019 - link
The top picture is out of focus.coburn_c - Monday, January 7, 2019 - link
Awful gimmicky, at minimum it better majestically rise out of the base on its own.nathanddrews - Monday, January 7, 2019 - link
... and play "Also sprach Zarathustra" as it rises.nathanddrews - Monday, January 7, 2019 - link
Or this part from Spaceballs: https://youtu.be/O7aeWQCF1jM?t=145edzieba - Monday, January 7, 2019 - link
LG missed a trick by not having a 'cinema mode' where the panel only extends enough for 21:9 (or adaptive to whatever slightly-off-'scope aspect ratio a given film may letterbox to).namechamps - Monday, January 7, 2019 - link
Yeah that is the only useful aspect I could see and it wasn't highlighted or demoed.binkleym - Monday, January 7, 2019 - link
This is a lot bigger innovation than a lot of commentors seem to realize...Remember the good old CRT days, when a TV was a 3 dimensional object. Back then, a 40" screen was *huge*, and required several people to move around.
Today, LCD TV's are 2 dimensional. It's easier for a single person to move one around, and you can fit a larger screen in the back of your car easily (which is why I have a 65" TV).
If LG can effectively reduce a TV to 1 dimension, it will again become easier for folks to fit a larger TV in their car, move it around the home, etc. This should in time help reduce the costs of substantially larger TV's. Anyone want a 100" screen at home?
jjj - Tuesday, January 8, 2019 - link
The TV sits against a wall and rollable doesn't solve any problems, it's a gimmick.If it was portable, that would be something but it is not.
If you could adjust the curvature instead of being rollable, that would not be pointless.
If the display was wireless for both power and data (nothing to do with plastic OLED), that would be nice too.
They are making things just for the sake of making things, make something of some use, will you?
At the very least turn this product into a coffee table.