12:58PM EST - Thanks for joining us for this year's Apple spring product event

12:59PM EST - Today's event is entitled "Peek Performance"; emphasis of course on the use of peek instead of peak

12:59PM EST - So we're expecting some high performance hardware out of Apple

12:59PM EST - These virtual Apple events tend to be packed with a barrage of product announcements, and this year is no different. In previous years these events have covered new Macs, iPads, and even iPhones, and this year should be much the same. So it should be interesting to see what Apple has in store, especially as the company continues its multi-year transition in the Mac from x86 CPUs to their own Arm-based Apple Silicon chips

01:00PM EST - And here we go

01:00PM EST - On stage: Tim Cook

01:00PM EST - Jumping straight away into Apple's AppleTV+ service

01:01PM EST - Cook is recapping various series/works and awards they've received

01:02PM EST - And now rolling a trailer to preview upcoming original films for the service

01:04PM EST - Now rolling another, baseball-themed trailer

01:05PM EST - "Friday Night Baseball" on AppleTV+

01:05PM EST - It sounds like Apple has an exclusive agreement for two baseball games on Friday nights

01:05PM EST - Though it's a shame MLB is on hold due to the strike...

01:05PM EST - Now moving on to the iPhone

01:06PM EST - Two new colors/finishes for the iPhone 13

01:06PM EST - Green for iPhone 13 and Alpine Green for the iPhone 13 Pro

01:07PM EST - Pre-orders this Friday, available March 18th

01:07PM EST - Now on to Apple Silicon

01:07PM EST - Recapping Apple Silicon's capabilities and touting Apple's performance advantages thus far

01:08PM EST - A15 Bionic is coming to another iPhone

01:08PM EST - Okay, so this is another iPhone announcement in disguise

01:08PM EST - New iPhone SE

01:08PM EST - This makes for the 3rd SE

01:08PM EST - Cook is noting the continuing importance of a cheaper iPhone option

01:09PM EST - As well as its ability to help bring over new users

01:09PM EST - The SE is getting a 6 core version of the A15

01:10PM EST - And the 4 core GPU

01:11PM EST - 4.8-inch Retina HD display

01:11PM EST - Glass on the front and back. The same glass that's on the back of the iPhone 13 series

01:11PM EST - Home button with Touch ID

01:11PM EST - Apple is also touting better battery life, though isn't saying by how much

01:11PM EST - Adding 5G support as well

01:12PM EST - Still a single rear camera. 12MP sensor

01:12PM EST - With access to all of Apple's computational photography capabilities

01:13PM EST - Pre-loaded with iOS 15, of course

01:13PM EST - Will get the latest iOS updates "for years to come"

01:14PM EST - Pricing starting at $429. Pre-orders this Friday, available March 18th

01:14PM EST - Overall this sounds like a straightforward update to the iPhone SE. Which is exactly what iPhone SE users like

01:14PM EST - This also keeps Touch ID around for another generation

01:15PM EST - Now on to iPad

01:15PM EST - Today's focus: iPad Air

01:15PM EST - Rolling an iPad trailer

01:15PM EST - The new "even more amazing" iPad Air

01:16PM EST - Jumping right in to performance

01:16PM EST - Apple is bringing the M1 to the iPad Air!

01:16PM EST - Looks like X series SoCs for the iPads are very much dead, then

01:17PM EST - Apple is comparing performance to Windows laptops

01:18PM EST - 500 nit display

01:18PM EST - Front camera has been upgraded to 12MP. Ultrawide

01:18PM EST - iPad Air is also getting a 5G modem (presumably as an option)

01:19PM EST - The USB-C port is also getting a performance boost. Now "twice as fast"

01:19PM EST - Presumably USB 3.x Gen 2?

01:19PM EST - The iPad Air also supports the latest Apple Pencil

01:20PM EST - Comes with iPadOS 15. And Apple's suite of content creation apps

01:20PM EST - Now rolling another trailer about the new iPad Air

01:22PM EST - New iPad will come in 5 colors, including a "stunning" new blue

01:22PM EST - Prices start at $599 for a 64GB Wi-Fi configuration. Pre-orders Friday, available March 18th

01:23PM EST - So that's iPhone and iPad down in just 20 minutes

01:23PM EST - Now on to Mac

01:23PM EST - Cook is recapping the switch to Apple Silicon Arm processors on the Mac

01:23PM EST - And how successful Macs based on these new processors have been

01:24PM EST - "It simply has no equal"

01:24PM EST - Apple's been setting records every quarter since they started shipping Arm-based Macs

01:25PM EST - Now to John Ternus

01:25PM EST - One more M1 chip?!

01:25PM EST - M1 Ultra

01:25PM EST - "A monster of a chip"

01:25PM EST - Mac desktop focused

01:26PM EST - Discussing the benefits of a homogeneous architecture for SoCs across their lineup

01:26PM EST - Chip design: M1 Max is basically as big of a chip as Apple can fab

01:26PM EST - So how does Apple one-up the Max?

01:27PM EST - M1 Max has a not so secret secret: a die-to-die connector

01:27PM EST - Apple's going chiplets

01:27PM EST - Apple calls their die-to-die connector UltraFusion

01:27PM EST - 2.5TB/sec interposer bandwidth

01:28PM EST - Looks like they're using a silicon bridge style interposer

01:28PM EST - 114B transistors!

01:28PM EST - Die shots: M1 Ultra is basically two M1 Maxes bonded together

01:28PM EST - Doubled the memory channels. Total of 800GB/sec of memory

01:28PM EST - And up to 128GB of unified memory

01:29PM EST - 20 CPU cores: 16 perf, 4 efficiency

01:29PM EST - 64 core GPU

01:29PM EST - 8x faster than M1

01:29PM EST - 32 neural engine cores in total

01:29PM EST - And of course, twice as many video engines

01:30PM EST - 65% less power used than a 10 core x86 chip

01:30PM EST - 1/3rd the power usage than a high-end GPU

01:31PM EST - "Game changing chip for our pro users"

01:31PM EST - Now talking about the synergy effects of designing the silicon and the OS. Apple can prepare for everything Apple needs to make a chiplet-style M1 work

01:32PM EST - And the number of Arm applications continues to increase on the Mac Store

01:32PM EST - Now rolling a video

01:33PM EST - Re-checking slides, the CPU perf comparisons have been against the 12600K and 12900K for 10 and 16 core processors respectively

01:34PM EST - I'll need to go back to the stream later to check the footnotes on the GPU perf comparisons. But it looked like a RTX 3070 Ti?

01:34PM EST - All of this implies Apple has a transparent multi-chip GPU solution that works. That is huge

01:34PM EST - But we'll need to get confirmation on this, of course

01:35PM EST - Recapping current Apple desktop designs: iMac and Mac Mini

01:36PM EST - Neither has quite enough connectivity or modularity (owing in part to the limits of the base M1)

01:36PM EST - So Apple is adding another desktop computer design

01:36PM EST - Mac Studio

01:36PM EST - It looks like a bigger Mac Mini (Mac Less-Mini?)

01:36PM EST - Apple is also rolling out a new Apple Studio Display

01:36PM EST - Diving into Mac Studio

01:38PM EST - 7.7-inches square footprint. 3-inch height

01:38PM EST - Designed to fit under displays

01:38PM EST - Showing the cooling system. Uses a dual fan blower

01:38PM EST - Rear exhaust

01:38PM EST - With a focus on keeping down the acoustics

01:39PM EST - I/O: 4 TB4 ports on the back, 10GigE port, 2 USB-A ports, HDMI port, and an audio jack

01:39PM EST - Wi-Fi 6 and BT 5 for wireless comms

01:39PM EST - 2 USB-C ports on the front for M1 Max systems. TB4 ports for M1 Ultra

01:40PM EST - And a front-facing SDXC slot

01:40PM EST - Can drive up to 4 Pro displays and a 4K TV

01:41PM EST - M1 Max version is up to 2.5x faster than the 27-inch iMac. 50% faster than the Mac Pro (16C)

01:41PM EST - And outperforms a Mac Pro with a 6700XT

01:41PM EST - M1 Ultra performance: CPU perf up to 90% fsater than the 16C Mac Pro

01:41PM EST - Still 60% faster than the 28C Mac Pro

01:42PM EST - GPU perf: 4.5x faster than the 6700XT iMac, and up to 80% faster than the 6800XT Mac Pro

01:42PM EST - Up to 64GB memory for the Max, 128GB for the Ultra

01:43PM EST - Can play up to 18 streams of 8K 422 ProRes video

01:43PM EST - M1 Max version is 3.4x faster than 27-inch iMac

01:44PM EST - And 80% faster than the top Mac Pro

01:44PM EST - Now talking about some of the use cases/workloads for the Mac Studio

01:46PM EST - Uses 1000kWh energy than a high-end PC desktop over a year

01:46PM EST - SSD: up to 8TB

01:47PM EST - Designed the Mac Studio alongside the new Studio Display

01:47PM EST - Thin bezel display

01:48PM EST - Multiple stand option; one offers height adjustment, one doesn't

01:48PM EST - And a VESA mount option

01:48PM EST - 27-inch, 14.7M pixels. A 5K Retina display

01:48PM EST - 600 nits brightness and P3 color

01:48PM EST - Also offers Apple's nano-texture anti-glare coating as an option

01:49PM EST - The monitor has an A13 chip inside

01:49PM EST - Used to drive an integrated 12MP camera (from the iPad) and audio

01:49PM EST - This also enables Center Stage support

01:49PM EST - Three-mic array

01:49PM EST - And a 6 speaker sound system

01:50PM EST - 4 woofers, 2 tweeters

01:50PM EST - Spatial audio is supported as well

01:50PM EST - 3 USB-C ports (USB 3.x Gen 2, 10Gbps)

01:50PM EST - And a Thunderbolt port as well

01:51PM EST - Can deliver up to 96W of power over the TB port to charge a host device

01:51PM EST - A MBP can drive up to 3 Studio Displays

01:51PM EST - It's interesting that HDR hasn't been mentioned here at all

01:52PM EST - Can be paired with any Mac

01:52PM EST - Now rolling a trailer of the new Mac and monitor

01:54PM EST - Apple is very picky about HDR. I suspect they don't want to release something less capable than the XDR display. Which implies the Studio Display has been designed as more of the ultimate SDR display, but we'll find out more once Apple posts the product pages

01:54PM EST - Mac Studio pricing starts at $1999. $3999 for the lowest M1 Utra SKU

01:54PM EST - Studio display is $1599

01:54PM EST - Pre-orders start today. Available March 18th

01:55PM EST - Apple's Arm transition is nearly complete. Just 1 more product to go: Mac Pro. But Apple will talk about that another day

01:55PM EST - And this confirms that the Mac Pro is sticking around

01:56PM EST - Now back to Tim Cook, who is recapping today's announcements

01:57PM EST - And that's a wrap. Thank you for joining us