If Apple were to decide to switch to their custom ARM chips at this event or an October event for upcoming Macs, even if it means offering their Intel-only models for a little longer, I would think things have coincided as well as can be hoped for. 32-bit support on OS X is ending, forcing a lot of developers to have to change applications anyway, Intel’s 18% IPC gain from the next architecture hasn’t arrived to make an Apple chip look less competitive, and if Apple wants a flexible x86 partner in the transition, AMD is waiting in the wings with a solid architecture and willing to do licensing deals for custom chips. Having some time before the holiday season hits for people to see reviews will alleviate people’s doubts and there’s plenty of time before the back-to-school season. The improvements to Apple’s bill of materials would be so big they could cut prices and still get a bigger profit margin. Come on, do what this event says you’re going to do and innovate. Even if it means keeping some products on Intel chips.
if Apple will transition from X86 they would do it at once and they won't need AMD for that. not that AMD don't have good chips but AMD are weak on laptop side and entire system solutions and just like they did with powerPC the move will be pretty swift with support for legacy architecture staying for few years until being cutoff. plus transition from one manufacturer to another will cause issues at start which is counterproductive to the transition period. I even predict that apple will ditch AMD GPUs sooner or later moving to in-house IP (like they did with imagination technologies) and also they would bring their wireless modem, significantly reducing the outside IP apple will have to lease or buy, doubling down on making most of hardware and software in house.
The problem with this is application compatibility, as far as I know Apple still requires Mac OS to run there own development tools - there is no XCode development on Ipad - until Apple has it they are stuck with x86
God watching this live on youtube is draining. It feels like a satire of an overly smug, tone deaf, out of touch company that isn’t even trying to hide how little it cares about anything other than profit.
Apple has never cared about what their users actually want. Mouse and keyboard support for iPad? We know better. Apple TV with a standard gaming controller? We know better. A Mac in the shape of a standard desktop? We know better. But we'll make a Pro computer that costs $8000 CAD starting price for you... I was a huge Apple fan in the early 90s when I was a kid, and my computer was the best one in my town, no PC was like it. Those days are gone.
The TV shows look good though, but I don't buy Apple for TV shows.
Sony and Microsoft are not willing to work with Apple TV becausw it’s practically a direct competitor. There has been keyboard support for iPad for at least 4 or 5 years. Mouse support? There’s no point unless they require devs to make two different user interfaces. The Pro is actually meant to be a professional computer, not prosumer. Look up video production people break it down on youtube. If you’re complaining about a 5k starting price, it was never meant for your needs. Props on having a mac in the 90s. I grew up overclocking with subzero cooling and modding pcs for gaming, but when I was a little kid I loved macs the way I loved pcs as a teenager. Still keep an outdated “lamp” mac because it’s such an impressive and iconic design.
Your comment is exactly what I was talking about though, not listening to users. Users say "the remote is useless, bundle the system with an Xbox controller" and yes, they are adding controller support but all in then, you're talking about $300 USD if the controller is not included. Nintendo used to do it right, 2 controllers in the box.
I want to use the iPad with mouse and keyboard, and they are finally adding some mouse support, but even then, they couldn't just make it a mouse pointer, they made it a giant circle. I'm sure Apple could dedicate one software engineer to adapting the iPad to mouse and keyboard use cases, but they don't want to. Again today, they compared with a cheap laptop, and I agree, the iPad hardware is better, but the software is still garbage in comparison vs. Windows that I can use on that cheap laptop. I don't mind tapping on my iPad in limited amounts, but the mouse and keyboard is important for long term ergonomics.
And who cares again, if the Pro is not meant for me. Again, that is NOT LISTENING to their users. Make one for me then. That's a dumb argument. It's about what I wanted for years, not about what Apple is giving, those smug stupid youtube videos saying "the pro is not for you" are a perfect example of how Apple is out of touch.
You say "Apple is not listening to users" but you appear to mean "Apple is not listening to ME".
Apple doesn't chase the mass market, they chase the market of people who are willing to spend a little more to get something that's mostly hassle free, mostly works well.
If you're not in that collection (you're not willing to spend more, you care about "customizability" more than "hassle free", you care about endless backward compatibility) then Apple is not for you. More to the point, it was obvious twenty years ago that Apple was not for you, and nothing has changed since then. So why keep pushing the point?
It's like every year you listen to the MS announcements and, no, MS still aren't making Windows open source! "Why are they not listening to the public aka me? Why isn't THIS the year that MS changes everything about how it has ever done business?"
I'd say they don't chase budget market, but they certainly are after mass market. They don't shy from saying out loud whenever their product sells best in the world (be it based on profit or quantities).
It boils down to this: Does anyone get outraged that BMW doesn't make a pickup truck? "$#&^%# BMW jerks, how DARE they not make a half-ton full size pickup with a 12-cylinder diesel engine and 22,000lb towing capacity a!!!! They just want to make money!!!!" Seriously, people?
That's bull, this isn't about me. Apple is launching a gaming service without a controller included. Do you think that makes sense? Input support and even USB-C are all essential accessibility features, as they allow you to modify how you interact with the device. The disibility resource center here just had to give up, Apple won't cooperate. And again, if you think it is JUST ME that has been asking for a standard desktop Mac for $2000, that's crazy. The entire internet wants it.
still Lightning, damn u Apple, I'm not going to buy until C is being used, I have enough of this shit connector matter, I want a single Type-C for all my devices
I guess they might actually do that next year in the PRO models and replace it with an in-display finger print scanner, and dump face ID like they did with 3D-Touch this year.
Oh boy, that "new" iPhone design looks now so old since they haven't done anything new. Another whole year with that design before an all new iPhone arrives. Is Apple trying to lose market-share?
For example, the iPhone XR has great standby time, and Apple Carplay for me has been much less buggy and more responsive than Android auto. But the phone is too wide, and ridiculously heavy. I used it for 2 weeks and returned it for an S10e, and was shocked the XR is 33 percent heavier... I'd like to see a lightweight less expensive iPhone today.
Not going to lie, even though i only use android phones that a13 bionic is whooping the floor with anything Qualcomm is currently producing; hell i could even bet that the next snapdragon 865 will still be behind the a13 bionic.
and iphone having higher specced more powerful cpu than android; Qualcomm should feel and be ashame.
the only thing i see holding the iphone back when it comes to real world speed tests is it's low amount of RAM, but little by little they are pushing the other "TOP" players aside.
Here's an example of Apple's customer service: Their website says to me:
"Cannot reset security questions We do not have sufficient information to reset your security questions."
Contact Apple: 4 days later, 3 contacts with 2 different people: we can't help you, try logging in from a trusted location. Me: "I changed my internet provider and router, I can't do that".
Can you think of a single company on the planet that uses two step authentication, where you have your account and password, but can't get past the security questions, and they just say "delete the account and start over?"
Send me an email to the appleid account, and let me reset them. There are over 12,000 people on Apple support who clicked "I have this problem too" and they don't care. I told Apple my account was hacked, as my name was changed and the address changed to "countryside lane, UK", and they said "your account wasn't hacked" and I said, yeah, I live in the U.K. now, NOT. The address isn't even deliverable. Clearly I can't answer the security questions because they were previously changed by the hacker, as I know "where my parents met" etc.
You lose all your purchases, which obviously weren't worth a penny. I won't buy anything from the Apple store, that's for sure.
What's the point in having a "I forgot my security questions" section, when it is broken and won't reset them? This problem has been happening for more than 3 years, and they are just abandoning their users and all their purchases. I shouldn't have to make ANOTHER email account and lose everything and start over, just to continue using an iPhone. Ridiculous.
Thanks Andrei! The iPhone pro is undoubtedly a very capable phone, and I'm sure it's cameras take good pictures and great video. I also really like the switch to stainless steel - finally. Either this or titanium, aluminum just scratches too easily. However, those prices - ouch! $ 1,100 for 64 GB storage, and, this being Apple, of course no micro SD slot, means that anyone who wants to actually use these for photos and videos has to spend the extra $$$ to have at least 128 GB, and you really want 256 GB or more for 4K video shoots. I guess I will have to stick with Android yet again.
Taking working phones out of the pool adds a lot of value to them. It’s a solution to the “nobody is buying new phones” problem. Their profit margin is still massive. They just need to make the sale no matter the cost. I would feel dirty on the inside for buying a phone more often than every three years at this point.
I don't know. I update my Galaxy phones twice a year, first with the S series them the Note series. I send in the priors to Samsung to get a few hundred off the new ones. I have no idea what they do with the traded in ones. I may hold off for a couple of years as the Note 10+ is really good that I can't see it getting much better. Then again I say this every six months. I need help.
There seemed to be more emphasis on the big improvements to the little cores than the big in this presentation with good reason as the prior gen design was already so good. It will be interesting to see your results Andrei as the the A55s that ARM SIP implementers leans into seem utterly outclassed; it seems time for ARM to refresh their little design or maybe even re-purpose a redesigned, downclocked A73 for this role...
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RedGreenBlue - Tuesday, September 10, 2019 - link
If Apple were to decide to switch to their custom ARM chips at this event or an October event for upcoming Macs, even if it means offering their Intel-only models for a little longer, I would think things have coincided as well as can be hoped for. 32-bit support on OS X is ending, forcing a lot of developers to have to change applications anyway, Intel’s 18% IPC gain from the next architecture hasn’t arrived to make an Apple chip look less competitive, and if Apple wants a flexible x86 partner in the transition, AMD is waiting in the wings with a solid architecture and willing to do licensing deals for custom chips. Having some time before the holiday season hits for people to see reviews will alleviate people’s doubts and there’s plenty of time before the back-to-school season. The improvements to Apple’s bill of materials would be so big they could cut prices and still get a bigger profit margin.Come on, do what this event says you’re going to do and innovate. Even if it means keeping some products on Intel chips.
milkywayer - Tuesday, September 10, 2019 - link
Hmm, no USB C still. That’s kinda brave. I’m not super delighted with the camera quality on the XS I have. Guess Pixel 4 it is this time around.Eliadbu - Tuesday, September 10, 2019 - link
if Apple will transition from X86 they would do it at once and they won't need AMD for that. not that AMD don't have good chips but AMD are weak on laptop side and entire system solutions and just like they did with powerPC the move will be pretty swift with support for legacy architecture staying for few years until being cutoff. plus transition from one manufacturer to another will cause issues at start which is counterproductive to the transition period. I even predict that apple will ditch AMD GPUs sooner or later moving to in-house IP (like they did with imagination technologies) and also they would bring their wireless modem, significantly reducing the outside IP apple will have to lease or buy, doubling down on making most of hardware and software in house.HStewart - Wednesday, September 11, 2019 - link
The problem with this is application compatibility, as far as I know Apple still requires Mac OS to run there own development tools - there is no XCode development on Ipad - until Apple has it they are stuck with x86willis936 - Tuesday, September 10, 2019 - link
God watching this live on youtube is draining. It feels like a satire of an overly smug, tone deaf, out of touch company that isn’t even trying to hide how little it cares about anything other than profit.Alistair - Tuesday, September 10, 2019 - link
Apple has never cared about what their users actually want. Mouse and keyboard support for iPad? We know better. Apple TV with a standard gaming controller? We know better. A Mac in the shape of a standard desktop? We know better. But we'll make a Pro computer that costs $8000 CAD starting price for you... I was a huge Apple fan in the early 90s when I was a kid, and my computer was the best one in my town, no PC was like it. Those days are gone.The TV shows look good though, but I don't buy Apple for TV shows.
RedGreenBlue - Tuesday, September 10, 2019 - link
Sony and Microsoft are not willing to work with Apple TV becausw it’s practically a direct competitor. There has been keyboard support for iPad for at least 4 or 5 years. Mouse support? There’s no point unless they require devs to make two different user interfaces. The Pro is actually meant to be a professional computer, not prosumer. Look up video production people break it down on youtube. If you’re complaining about a 5k starting price, it was never meant for your needs.Props on having a mac in the 90s. I grew up overclocking with subzero cooling and modding pcs for gaming, but when I was a little kid I loved macs the way I loved pcs as a teenager. Still keep an outdated “lamp” mac because it’s such an impressive and iconic design.
Alistair - Tuesday, September 10, 2019 - link
Your comment is exactly what I was talking about though, not listening to users. Users say "the remote is useless, bundle the system with an Xbox controller" and yes, they are adding controller support but all in then, you're talking about $300 USD if the controller is not included. Nintendo used to do it right, 2 controllers in the box.I want to use the iPad with mouse and keyboard, and they are finally adding some mouse support, but even then, they couldn't just make it a mouse pointer, they made it a giant circle. I'm sure Apple could dedicate one software engineer to adapting the iPad to mouse and keyboard use cases, but they don't want to. Again today, they compared with a cheap laptop, and I agree, the iPad hardware is better, but the software is still garbage in comparison vs. Windows that I can use on that cheap laptop. I don't mind tapping on my iPad in limited amounts, but the mouse and keyboard is important for long term ergonomics.
And who cares again, if the Pro is not meant for me. Again, that is NOT LISTENING to their users. Make one for me then. That's a dumb argument. It's about what I wanted for years, not about what Apple is giving, those smug stupid youtube videos saying "the pro is not for you" are a perfect example of how Apple is out of touch.
name99 - Tuesday, September 10, 2019 - link
You say "Apple is not listening to users" but you appear to mean "Apple is not listening to ME".Apple doesn't chase the mass market, they chase the market of people who are willing to spend a little more to get something that's mostly hassle free, mostly works well.
If you're not in that collection (you're not willing to spend more, you care about "customizability" more than "hassle free", you care about endless backward compatibility) then Apple is not for you.
More to the point, it was obvious twenty years ago that Apple was not for you, and nothing has changed since then. So why keep pushing the point?
It's like every year you listen to the MS announcements and, no, MS still aren't making Windows open source! "Why are they not listening to the public aka me? Why isn't THIS the year that MS changes everything about how it has ever done business?"
nikon133 - Tuesday, September 10, 2019 - link
I'd say they don't chase budget market, but they certainly are after mass market. They don't shy from saying out loud whenever their product sells best in the world (be it based on profit or quantities).rangerdavid - Tuesday, September 10, 2019 - link
It boils down to this: Does anyone get outraged that BMW doesn't make a pickup truck? "$#&^%# BMW jerks, how DARE they not make a half-ton full size pickup with a 12-cylinder diesel engine and 22,000lb towing capacity a!!!! They just want to make money!!!!" Seriously, people?Alistair - Tuesday, September 10, 2019 - link
That's bull, this isn't about me. Apple is launching a gaming service without a controller included. Do you think that makes sense? Input support and even USB-C are all essential accessibility features, as they allow you to modify how you interact with the device. The disibility resource center here just had to give up, Apple won't cooperate. And again, if you think it is JUST ME that has been asking for a standard desktop Mac for $2000, that's crazy. The entire internet wants it.DogBlue - Tuesday, September 10, 2019 - link
Right. It WAS iconic. Done at Jobs' era. And now it's Cook's era and products are not so special anymore.Wairis - Tuesday, September 10, 2019 - link
Hi Andrei, actually I'm pretty sure they said the new iPad has the old A10 Fusion. Kind of disappointing, I was hoping for at least A11.cuex - Tuesday, September 10, 2019 - link
still Lightning, damn u Apple, I'm not going to buy until C is being used, I have enough of this shit connector matter, I want a single Type-C for all my devicesregsEx - Tuesday, September 10, 2019 - link
You don't get it. They promised innovations. This is all new lightning innovative port. This is like never happened before. And here it is again.Oyeve - Tuesday, September 10, 2019 - link
OMG, its a watch. Its not life changing.saayeee - Tuesday, September 10, 2019 - link
I can't believe that the iPhone still has that ugly notch.ianmills - Tuesday, September 10, 2019 - link
Option: no notch +$500 ahahasaayeee - Wednesday, September 11, 2019 - link
I guess they might actually do that next year in the PRO models and replace it with an in-display finger print scanner, and dump face ID like they did with 3D-Touch this year.5080 - Tuesday, September 10, 2019 - link
Oh boy, that "new" iPhone design looks now so old since they haven't done anything new. Another whole year with that design before an all new iPhone arrives. Is Apple trying to lose market-share?Alistair - Tuesday, September 10, 2019 - link
For example, the iPhone XR has great standby time, and Apple Carplay for me has been much less buggy and more responsive than Android auto. But the phone is too wide, and ridiculously heavy. I used it for 2 weeks and returned it for an S10e, and was shocked the XR is 33 percent heavier... I'd like to see a lightweight less expensive iPhone today.nirolf - Tuesday, September 10, 2019 - link
Yup, me too, I'm waiting for something smaller and lighter! iPhone 7 is just fine until then, maybe update to the 8 since it's getting cheaper now.boredsysadmin - Tuesday, September 10, 2019 - link
"01:53PM EDT - New ISP pipeline and algorithms, suing Machine Learning to improve the shots."I guess it's using, not suing...
sorten - Tuesday, September 10, 2019 - link
Hmm, no info on reduced prices for the iPhone 10. If that doesn't change my wife is going to be disappointed. She's been hoping to replace the 6.edsib1 - Tuesday, September 10, 2019 - link
Who buys a phone with a notch in 2019?Lolimaster - Tuesday, September 10, 2019 - link
Xiaomi mi9t pro is the way to go for frontal cameras.mkozakewich - Wednesday, September 11, 2019 - link
In 2019? From what I've seen, every single major phone.amback - Tuesday, September 10, 2019 - link
Not going to lie, even though i only use android phones that a13 bionic is whooping the floor with anything Qualcomm is currently producing; hell i could even bet that the next snapdragon 865 will still be behind the a13 bionic.and iphone having higher specced more powerful cpu than android; Qualcomm should feel and be ashame.
the only thing i see holding the iphone back when it comes to real world speed tests is it's low amount of RAM, but little by little they are pushing the other "TOP" players aside.
mobutu - Tuesday, September 10, 2019 - link
Apple why u innovate no more? Common bring us some revolutionary emogiis please ;)lol
trivik12 - Tuesday, September 10, 2019 - link
64GB phone fro $1099 in 2019 !!!!!!Alistair - Tuesday, September 10, 2019 - link
Here's an example of Apple's customer service: Their website says to me:"Cannot reset security questions
We do not have sufficient information to reset your security questions."
Contact Apple: 4 days later, 3 contacts with 2 different people: we can't help you, try logging in from a trusted location. Me: "I changed my internet provider and router, I can't do that".
Can you think of a single company on the planet that uses two step authentication, where you have your account and password, but can't get past the security questions, and they just say "delete the account and start over?"
Send me an email to the appleid account, and let me reset them. There are over 12,000 people on Apple support who clicked "I have this problem too" and they don't care. I told Apple my account was hacked, as my name was changed and the address changed to "countryside lane, UK", and they said "your account wasn't hacked" and I said, yeah, I live in the U.K. now, NOT. The address isn't even deliverable. Clearly I can't answer the security questions because they were previously changed by the hacker, as I know "where my parents met" etc.
You lose all your purchases, which obviously weren't worth a penny. I won't buy anything from the Apple store, that's for sure.
Alistair - Tuesday, September 10, 2019 - link
What's the point in having a "I forgot my security questions" section, when it is broken and won't reset them? This problem has been happening for more than 3 years, and they are just abandoning their users and all their purchases. I shouldn't have to make ANOTHER email account and lose everything and start over, just to continue using an iPhone. Ridiculous.s.yu - Wednesday, September 11, 2019 - link
Ugh, I lost an account I haven't been using for a while, it was a relatively rare case and customer services kicked me around like a ball.prophet001 - Tuesday, September 10, 2019 - link
This is just a straight up cult at this point.eastcoast_pete - Tuesday, September 10, 2019 - link
Thanks Andrei! The iPhone pro is undoubtedly a very capable phone, and I'm sure it's cameras take good pictures and great video. I also really like the switch to stainless steel - finally. Either this or titanium, aluminum just scratches too easily. However, those prices - ouch! $ 1,100 for 64 GB storage, and, this being Apple, of course no micro SD slot, means that anyone who wants to actually use these for photos and videos has to spend the extra $$$ to have at least 128 GB, and you really want 256 GB or more for 4K video shoots. I guess I will have to stick with Android yet again.Speedfriend - Wednesday, September 11, 2019 - link
Apple makes over 70% profit on an upgrade in storage, sucker the consumer in with a low storage cheap option then upsell at a huge profit.eastcoast_pete - Tuesday, September 10, 2019 - link
Forgot to ask: so, where does Apple intend to sell all those iPhones they are accepting as trade-ins? Must be quite a number of those.willis936 - Tuesday, September 10, 2019 - link
Taking working phones out of the pool adds a lot of value to them. It’s a solution to the “nobody is buying new phones” problem. Their profit margin is still massive. They just need to make the sale no matter the cost. I would feel dirty on the inside for buying a phone more often than every three years at this point.Oyeve - Tuesday, September 10, 2019 - link
I don't know. I update my Galaxy phones twice a year, first with the S series them the Note series. I send in the priors to Samsung to get a few hundred off the new ones. I have no idea what they do with the traded in ones. I may hold off for a couple of years as the Note 10+ is really good that I can't see it getting much better. Then again I say this every six months. I need help.Raqia - Tuesday, September 10, 2019 - link
There seemed to be more emphasis on the big improvements to the little cores than the big in this presentation with good reason as the prior gen design was already so good. It will be interesting to see your results Andrei as the the A55s that ARM SIP implementers leans into seem utterly outclassed; it seems time for ARM to refresh their little design or maybe even re-purpose a redesigned, downclocked A73 for this role...Speedfriend - Wednesday, September 11, 2019 - link
Easily the ugliest phones on the market. What has happened to Apple?Emmy66 - Saturday, September 14, 2019 - link
I do tell my fiends that there is no gadget stronger than this