Trade shows are pretty pointless these days anyway. It's just disappointing it took cost cutting rather than intelligent thinking to take that proverbial lame horse out behind the barn. Hopefully the rest of the industry uses this as an excuse to follow Intel's lead. Probably not though and I'm eternally pessimistic about the collective intelligence of our species - with good reason.
These events cost a lot and it does little but talk to a small number of people. Press interviews and the internet are more effective.
Why do we need things like CEOs saying: oh one more thing, the iPhone 5000 you knew we were going to try to convince you that you needed. It spies on you better than the 4999; etc.
Do interviews, publish white papers, skip the travel and renting vast spaces.
clearly you have never "been" to one. These are a great way to get your company to send you to a free vacation while you still get paid for non-vaction time. Call it a boondoggle or whatever, tech workers live on this stuff. Especially the ones in Vegas!
You do realize that Apple still hosts an actual event for that right? Like they still invite countless media and developers to their campus, who watch the same video as we do streaming, but are then there for the rest of the day doing hands-on with the products and talking to Apple devs.
Difference is - Apple announces what they have available and will ship in the next month (worst case it's something like software that will ship in three months, or "strategic" HW to ship in six months). But it's always something that basically already works and what's left is details like volume ramp or UI polish.
- Intel announces whatever marketing tells them they "need to say", based on fantasies on what the world will look like five year from now. Then they + scramble to make it happen (even when it's no longer the right thing to do, because they are committed to it) + what they ship is worse than promised and delayed. So what could have been an impressive product is ALWAYS a disappointment because it's always worse than the fantasy.
Result is Apple is where they are, and Intel is where they are. One under-promises, over-delivers, and STFU about product that isn't ready. One of them, uh, not so much...
Except of course all Apple does is introduce yet more client landfill which nicely funds China whilst ripping off software makers to the tune of 30% At least Intel actually *makes* chips *and* produces datacentres gear.
These shows are where the roadmap is laid out to see where things are going short term and long term. New items on the roadmap get publicly disclosed here for the first time. Now there are voids where Intel would be showing off their next AI accelerator, network products (granted that wing of the company was mostly sold off ~18 months ago) and discrete ARC GPU. None of these are near an imminent release (at least how you classify Battlemage on Lunar Lake). This isn't just a show case for future products but technology and R&D projects those concepts would work their way into products down the road. Packaging and foundry services were to be another key highlight of the show.
On the flip side, Intel is not in a good place to be hosting an event with the 13th/14th gen issues and oxidation issues with products in some of their fabs. Those would have to be addressed but the company appears to be hiding in their own turtle shell than face their own mess.
you need to start seeing the forest instead of the trees. "Oxidation" impacting a roadmap event? You think Apple would address a bug in the calendar app in an Iphone release? Small minded people make me mad. Sigh
I don’t know, when you’re walking that many people out the door you need to be careful with the optics of anything that might be considered discretionary or wasteful. It was probably the right call even if it doesn’t significantly change their financial situation.
Intel just doesn't want to say "great to be here, we have many exciting things in the pipeline" after firing 15000 people and admitting their 13th/14th cpus are pooched.
$10B in cost cutting means some programs are on the chopping block and things are in flux. They need to figure that stuff out before an event like this
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PeachNCream - Thursday, August 8, 2024 - link
Trade shows are pretty pointless these days anyway. It's just disappointing it took cost cutting rather than intelligent thinking to take that proverbial lame horse out behind the barn. Hopefully the rest of the industry uses this as an excuse to follow Intel's lead. Probably not though and I'm eternally pessimistic about the collective intelligence of our species - with good reason.drwho9437 - Thursday, August 8, 2024 - link
These events cost a lot and it does little but talk to a small number of people. Press interviews and the internet are more effective.Why do we need things like CEOs saying: oh one more thing, the iPhone 5000 you knew we were going to try to convince you that you needed. It spies on you better than the 4999; etc.
Do interviews, publish white papers, skip the travel and renting vast spaces.
do_not_arrest - Wednesday, August 28, 2024 - link
clearly you have never "been" to one. These are a great way to get your company to send you to a free vacation while you still get paid for non-vaction time. Call it a boondoggle or whatever, tech workers live on this stuff. Especially the ones in Vegas!Exotica - Thursday, August 8, 2024 - link
Do what Apple does and film the stuff.NextGen_Gamer - Friday, August 9, 2024 - link
You do realize that Apple still hosts an actual event for that right? Like they still invite countless media and developers to their campus, who watch the same video as we do streaming, but are then there for the rest of the day doing hands-on with the products and talking to Apple devs.name99 - Friday, August 9, 2024 - link
Difference is- Apple announces what they have available and will ship in the next month (worst case it's something like software that will ship in three months, or "strategic" HW to ship in six months). But it's always something that basically already works and what's left is details like volume ramp or UI polish.
- Intel announces whatever marketing tells them they "need to say", based on fantasies on what the world will look like five year from now. Then they
+ scramble to make it happen (even when it's no longer the right thing to do, because they are committed to it)
+ what they ship is worse than promised and delayed. So what could have been an impressive product is ALWAYS a disappointment because it's always worse than the fantasy.
Result is Apple is where they are, and Intel is where they are.
One under-promises, over-delivers, and STFU about product that isn't ready.
One of them, uh, not so much...
Whiteknight2020 - Saturday, August 10, 2024 - link
Except of course all Apple does is introduce yet more client landfill which nicely funds China whilst ripping off software makers to the tune of 30%At least Intel actually *makes* chips *and* produces datacentres gear.
Kevin G - Friday, August 9, 2024 - link
These shows are where the roadmap is laid out to see where things are going short term and long term. New items on the roadmap get publicly disclosed here for the first time. Now there are voids where Intel would be showing off their next AI accelerator, network products (granted that wing of the company was mostly sold off ~18 months ago) and discrete ARC GPU. None of these are near an imminent release (at least how you classify Battlemage on Lunar Lake). This isn't just a show case for future products but technology and R&D projects those concepts would work their way into products down the road. Packaging and foundry services were to be another key highlight of the show.On the flip side, Intel is not in a good place to be hosting an event with the 13th/14th gen issues and oxidation issues with products in some of their fabs. Those would have to be addressed but the company appears to be hiding in their own turtle shell than face their own mess.
IanCutress - Friday, August 9, 2024 - link
The oxidation issue (technically not an oxidation issue but an edge liner issue that keeps being classified wrongly) was fixed early last year.do_not_arrest - Wednesday, August 28, 2024 - link
you need to start seeing the forest instead of the trees. "Oxidation" impacting a roadmap event? You think Apple would address a bug in the calendar app in an Iphone release? Small minded people make me mad. Sighballsystemlord - Friday, August 9, 2024 - link
Intel could have just made it an online event. I wonder if there's some bad news Intel is hiding behind the scenes.flgt - Friday, August 9, 2024 - link
I don’t know, when you’re walking that many people out the door you need to be careful with the optics of anything that might be considered discretionary or wasteful. It was probably the right call even if it doesn’t significantly change their financial situation.shabby - Friday, August 9, 2024 - link
Intel just doesn't want to say "great to be here, we have many exciting things in the pipeline" after firing 15000 people and admitting their 13th/14th cpus are pooched.do_not_arrest - Wednesday, August 28, 2024 - link
intel has sold like 100 million Raptors and like 10 of them have failed. Stop being an shill for *whomever*...do_not_arrest - Wednesday, August 28, 2024 - link
$10B in cost cutting means some programs are on the chopping block and things are in flux. They need to figure that stuff out before an event like this